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Making a product launch successful
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Making a product launch successful

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  • 1. Making Launch a Success How can you use Digital to elongate the launch of your product and convert interest in to sales? Phase 1 Launch: Objective to build awareness and demand by touching as many prospects as possible as quickly as possible, creating buzz and product consideration Phase 2 Capture: Objective to capture the demand created in phase one and convert it into sales Phase 3 Learn: Objective to start lowering cost per acquisition while maintaining or even increasing sales over the long term Online can assist throughout the 3 phases, from capturing buzz with targeted creative to remarketing to close potential sales