Making a product launch successful

901 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
901
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making a product launch successful

  1. 1. Making Launch a Success How can you use Digital to elongate the launch of your product and convert interest in to sales? Phase 1 Launch: Objective to build awareness and demand by touching as many prospects as possible as quickly as possible, creating buzz and product consideration Phase 2 Capture: Objective to capture the demand created in phase one and convert it into sales Phase 3 Learn: Objective to start lowering cost per acquisition while maintaining or even increasing sales over the long term Online can assist throughout the 3 phases, from capturing buzz with targeted creative to remarketing to close potential sales

×