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Business of Consumer Book Publishing 2011

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Business of Consumer Book Publishing 2011 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s next in this …

Business of Consumer Book Publishing 2011 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s next in this challenging industry.
Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011

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  • 1. Business of Consumer Book Publishing 2011Published: July2011No. of Pages: 256Price: $ 3250Business of Consumer Book Publishing 2011 is the latest edition of the venerable marketintelligence report for the U.S. trade book publishing industry. This all-new editioncontains the valuable consumer book information leading publishers, printers and retailershave come to rely on year after year.As with past editions, Simba presents:• A multi-year analysis of three major bestseller lists.• Profiles of 20 leading publishers.• Simbas signature strategic examination of 17 major subject categories (with a 5-yearstatistical analysis showing the growth of each), and an overall discussion of which ones arethe likeliest candidates for growth in print and/or digital forms.• Projections and insights on what categories will both drive and hamper market expansion.• Fresh analysis and perspective about critical trends facing trade book publishers today,including the growing influence of e-books and the Internet on all parts of the publishingprocess, the challenge to encourage reading in a society increasingly pressed for time, andvolatile pricing trends.Browse All: Market Forecast Market Research ReportsOnce again, Business of Consumer Book Publishing 2011 features coveted demographicinformation, compiled from Experian Simmons trusted National Consumer survey whichdetermines exactly who’s buying the books and where they are buying them. This isn’t asurvey of just consumers who buy books, but rather an independent analysis of the entirepopulation, allowing buyers of this report to understand how everyone sees books, not justhow ‘readers’ see them.
  • 2. Our category analysis chapter provides title output, sales, case studies, and analysis ofleading publishers and bestselling titles for the following subjects:• Art• Biography• Business• Classic literary fiction• Computers/technology books• Cookbooks• Graphic novels• Health & fitness• Mystery• Political commentaries/current events• Reference• Religious/inspirational• Romance• Science fiction/fantasy• Self-help• Sports• TravelWe include detailed strategic and financial profiles of companies such as Andrews McMeelPublishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, HarlequinEnterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Hyperion Books,Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random HouseInc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & SonsInc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.Simba takes a measured approach to developing its market size and forecast figures, andpresents its findings in a no-nonsense fashion. Our clients can count on the objectivity andaccuracy of our numbers and analysis—whether they’re preparing a strategic presentation,
  • 3. benchmarking their company’s performance against that of their competitors, or seeking outan acquisition, a new partnership or an alliance.Business of Consumer Book Publishing 2011 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and seewhat’s next in this challenging industry.Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011Stamford, CT - July 26, 2011 - Representing just 6% of the total trade book market, thescience fiction/fantasy segment will grow 3.4% in 2011, reaching $578.6 million, despitethe overall markets expected 5.2% decline. According to a report published by media andpublishing forecast firm Simba Information, the science fiction and fantasy categoriesexperienced double-digit increases in title output, along with stronger ratings on theconsolidated bestseller list in 2010.According to the report, the science fiction/fantasy segment is gaining market share, addinghalf a percent in 2011 compared to 2010, as it more than triples its 1% growth rate fromthe past two years."The sci-fi/fantasy segment has been a stable growth segment for the past few years,"notes Michael Norris, Simba Informations senior trade analyst. "Since the book market tooka big hit in 2007, it has been inching closer to its previous high-point."Title output for fantasy rose sharply to 6,389 titles, growing 14.6%, followed by sciencefiction with 3,714 titles, growing 10.1% in 2010. Simbas report, which uses a consolidatedbestseller list comprised of ratings from USA Today, The New York Times and PublishersWeekly, finds science fiction performed strongly on the list with 76 titles by 58 authors,while fantasy held 321 titles by 192 authors, although its success was led by the TwilightSaga."Even though a lot of titles are hit or miss with audiences, both as books and as media tie-ins, there will continue to be a thirst for this segment of fiction for the foreseeable future,"added Norris.Simbas report, Business of Consumer Book Publishing 2011, details the overall market fortrade books, segmented by 18 major categories including health & fitness, romance, self-help, science fiction/fantasy and others. It includes demographic and psychographicinformation on the average book buyer, along with company profiles of the leadingpublishers including Penguin Group, Macmillan and Random House.
  • 4. Table of ContentsMethodologyExecutive SummaryChapter 1: Overview of the U.S. Consumer Book MarketIntroductionTrade Industry Performance: Then and NowAAP: Muted Performance in 2010Leading U.S. Consumer Book PublishersAbramsAndrews McMeelEnciclopaedia BritannicaHachette Book GroupHarlequinHarper CollinsHoughton Mifflin HarcourtKensington PublishingMacmillanPenguin GroupRandom HouseRodaleScholasticSimon SchusterJohn Wiley & SonsTable 1.1: E-Book and Paperback Consumption, 2010Table 1.2: Growth of Consumer Book Publishing Industry, 2008-2011PTable 1.3: Domestic Net Sales of Consumer Books by Book Type, 2009-2010Table 1.4: Consumer Book Publishers, U.S.-Only Revenue Growth, 2009E-2011PChapter 2: Current Trends in Consumer Book PublishingIntroductionFewer Are BuyingFewer Adults Buying Books as GiftsBestselling Authors Expanding Their ReachMedia Tie-Ins and Popular Culture Feeding BooksE-Books Sales Cannibalizing Print As Fragmentation ContinuesRetailing Landscape Still Shifting in a Way Publishers Won’t LikeInternet Content Continuing to Gnaw the IndustryPiracy Risks AboundList Prices of Traditional Books Staying Mostly SteadyProfits Among Leading Trade PublishersMergers & Acquisitions: Quiet on Publishers Side, Noisy ElsewhereNew Imprints and Business ExpansionNew Imprints and Business Expansion2010 BestsellersNew BooksTop Titles OverallTop Authors
  • 5. Leading ImprintsTop CategoriesMore Books Showing Up on the List…But Spending Less Time ThereNew York Times: Changes in the List Changes the AnalysisTable 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/DidNot Buy a Book in Previous 12 MonthsTable 2.2: Overview of Book Purchasing Population (U.S. Adults): Bought Book(s) as GiftsTable 2.3: Average Titles Per Author on Lists, 2006-2010Table 2.4: Fiction List Price Overview (Q1 2007 to Q1 2011)Table 2.5: Nonfiction List Price Overview (Q1 2007 to Q1 2011)Table 2.6: Publishers’ Profitability, 2010 vs. 2009Table 2.7: Number of New Titles on Lists, January-December 2008Table 2.8: Total New Titles by Class, January-December 2008Table 2.9: Top 50 New Titles, January-December 2010Table 2.10: Best Performing Books, 2006-2010Table 2.11: Total Number of Titles on lists, January-December 2010Table 2.12: Top 15 Titles, January-December 2010Table 2.13: Best Performing Authors, 2006-2010Table 2.14: Top 50 Authors, January-December 2010Table 2.15: Best Performing Imprints, 2006-2010Table 2.16: Top 50 Imprints, January-December 2010Table 2.17: Best Performing Categories, 2006-2010Table 2.18: Top 50 Categories, January-December 2010Table 2.19: Average Weeks on Lists, 2006-2010Table 2.20: Average Titles per Imprint, 2006-2010Table 2.21: Top 20 Titles, New York Times, January-December 2010Table 2.22: New to Database, January 2010-January 2011Chapter 3: Trade Book Publishing: Category AnalysisIntroductionCategory PerformanceGeneral Title OutputEstimated and Projected Size of Select Consumer CategoriesArt BooksFive-Year Art Book Trends: Format, Segment, PerformanceSize of the Art Book Category and Title OutputBiographiesFive-Year Biography Book Trends: Format, Segment, PerformanceSize of the Biography Book Category and Title OutputBusiness BooksFive-Year Business Book Trends: Format, Segment, Performance and Key PublishersSize of the Business Book Category and Title OutputClassic Literary FictionClassic Literary Fiction Five Year TrendsSize of the Classic Literary Fiction Market and Title OutputComputer/Technology BooksComputer/Technology Trends: Format, Segment, Performance and Key PublishersSize of the Computer Book Market and Title OutputCookbooks
  • 6. Five-Year Cookbook Trends: Format, Segment, Performance and Key PublishersSize of the Cookbook Market and Title OutputGraphic NovelsFive-Year Graphic Novels Trends: Format, Segment, Performance and Key PublishersSize of the Graphic Novel Market and Title OutputHealth & Fitness BooksFive-Year Health & Fitness TrendsSize of the Health & Fitness Book Market Title and OutputMystery BooksFive-Year Mystery Book TrendsSize of Mystery Book Market Title and OutputPolitical Commentary/Current EventsPolitical Commentary Book 5 Year TrendsSize of the Political Commentary/Current Events Book Market & Title OutputReference BooksFive-Year Reference Book Trends: Format, Segment, Performance and Key PublishersSize of the Reference Book Market and Title OutputReligious/Inspirational BooksFive-Year Religious Book Trends: Format, Segment, Performance and Key PublishersSize of the Religious/Inspirational Book Market and Title OutputRomance BooksFive-Year Romance Book Trends: Format, Segment, Performance and Key PublishersSize of the Romance Book Market and Title OutputScience Fiction/Fantasy BooksFive-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance and Key PublishersSize of the Sci-Fi/Fantasy Book Market and Title OutputSelf-Help BooksFive-Year Self-Help Book Trends: Format, Segment, Performance and Key PublishersSize of the Self-Help Book Market and Title OutputSports BooksFive-Year Sports Book Trends: Format, Segment, Performance and Key PublishersSize of the Sports Book Market and Title OutputTravel BooksFive-Year Travel Book Trends: Format, Segment, Performance and Key PublishersSize of the Travel Book Market and Title OutputTable 3.1: Bookstore Responses: Events Forecast For 2011Table 3.2: How Bookstores Plan to Stock Different Categories in 2011Table 3.3: Adult Formats and Their Performance for 2010Table 3.4: Children’s Formats and Their Performance for 2010Table 3.5: Title Output by Category, 2009-2010Table 3.6: Estimated Revenue of Market Categories, 2010Table 3.7: Estimated Size of Market Categories, 2011Table 3.8: Five-Year Trend: Art by Consolidated Rating, 2006-2010Table 3.9: Format and Segment Trends: Art, 2006-2010Table 3.10: Bestselling Art Books, 2010Table 3.11: Estimated Size of the Biography Book Market by Revenue, 2007-2011PTable 3.12: New Biography Titles vs. All New Titles Released, 2006-2010Table 3.13: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2006-2010
  • 7. Table 3.14: Format and Segment Trends: Biographies, 2006-2010Table 3.15: Top 20 Biography Book Imprints, January-December 2010Table 3.16: Bestselling Biography Books, 2010Table 3.17: Estimated Size of the Business Book Market by Revenue, 2007-2011PTable 3.18: New Business Titles vs. All New Titles Released, 2006-2010Table 3.19: Five-Year Trend: Business & Economics by Consolidated Rating, 2006-2010Table 3.20: Format and Segment Trends: Business, 2006-2010Table 3.21: Top 20 Business Book Imprints, January-December 2010Table 3.22: Bestselling Business Books, 2010Table 3.23: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2007-2011PTable 3.24: New Classic Literary Fiction Titles vs. All New Titles Released, 2006-2010Table 3.25: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2006-2010Table 3.26: Format and Segment Trends: Classic Literary Fiction, 2006-2010Table 3.27: Top 20 Classic Literary Fiction Book Imprints, January-December 2010Table 3.28: Top 20 Bestselling Classic Literary Fiction Books, 2009Table 3.29: Estimated Size of the Computer Book Market by Revenue, 2007-2011PTable 3.30: New Computer Titles vs. All New Titles Released, 2006-2010Table 3.31: Estimated Size of the Cookbook Market by Revenue, 2007-2011PTable 3.32: New Cookbook Titles vs. All New Titles Released, 2006-2010Table 3.33: Five-Year Trend: Cookbooks by Consolidated Rating, 2006-2010Table 3.34: Format and Segment Trends: Cookbooks, 2006-2010Table 3.35: Top 20 Cookbook Imprints, January-December 2010Table 3.36: Bestselling Cookbooks, 2010Table 3.37: Estimated Size of the Graphic Novel Market Revenue, 2007-2011PTable 3.38: New Graphic Novel Titles vs. All New Titles, 2006-2010Table 3.39: Five-Year Trend: Graphic Novels by Consolidated Rating, 2006-2010Table 3.40: Format and Segment Trends: Graphic Novels, 2006-2010Table 3.41: Graphic Novel Imprints, January-December 2010Table 3.42: Top 20 Bestselling Graphic Novels, 2010Table 3.43: Estimated Size of the Health & Fitness Book Market by Revenue, 2007-2011PTable 3.44: New Health & Fitness Titles vs. All New Titles Released, 2006-2010Table 3.45: Five-Year Trend: Health & Fitness by Consolidated Rating, 2006-2010Table 3.46: Top 20 Health & Fitness Book Imprints, January-December 2010Table 3.47: Bestselling Health & Fitness Books, 2010Table 3.48: Estimated Size of the Mystery Book Market by Revenue, 2007-2011PTable 3.49: New Mystery Titles vs. All New Titles Released, 2006-2010Table 3.50: Five-Year Trend: Mystery by Consolidated Rating, 2006-2010Table 3.51: Format and Segment Trends: Mystery, 2006-2010Table 3.52: Top 20 Mystery Book Imprints, January-December 2010Table 3.53: Bestselling Mystery Books, 2010Table 3.54: Estimated Size of the Political Commentary/Current Events Book Market byRevenue, 2007-2011PTable 3.55: New U.S. Political Science Titles vs. All New Titles Released, 2006-2010Table 3.56: Five-Year Trend: Political Commentaries/Current Events by ConsolidatedRating, 2006-2010Table 3.57: Top Political Commentary/Current Events Book Imprints, January-December2010Table 3.58: Bestselling Political Books, 2010Table 3.59: Estimated Size of the Reference Book Market by Revenue, 2007-2011P
  • 8. Table 3.60: Estimated Size of the Reference Book Market by Revenue, 2007-2011PTable 3.61: New Reference Titles vs. All New Titles Released, 2006-2010Table 3.62: Five-Year Trend: Reference by Consolidated Rating, 2006-2010Table 3.63: Format and Segment Trends: Reference, 2006-2010Table 3.64: Reference Imprints, January-December 2010Table 3.65: Bestselling Reference Books, 2010Table 3.66: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2007-2011PTable 3.67: New Religious/Inspirational Titles vs. All New Titles Released, 2006-2010Table 3.68: Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2006-2010Table 3.69: Format and Segment Trends: Religious/Inspirational, 2006-2010Table 3.70: Top 20 Religion Imprints, January-December 2010Table 3.71: Top 20 Bestselling Religious Books, 2010Table 3.72: Estimated Size of the Romance Book Market by Revenue, 2007-2011PTable 3.73: New Romance Titles vs. All New Titles Released, 2006-2010Table 3.74: Five-Year Trend: Romance by Consolidated Rating, 2006-2010Table 3.75: Format and Segment Trends: Romance, 2006-2010Table 3.76: Top 20 Romance Imprints, January-December 2010Table 3.77: Bestselling Romance Books, 2010Table 3.78: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2007-2011PTable 3.79: New Science Fiction Titles vs. All New Titles Released, 2006-2010Table 3.80: New Science Fiction Titles vs. All New Titles Released, 2006-2010Table 3.81: Five-Year Trend: Science Fiction by Consolidated Rating, 2006-2010Table 3.82: Five-Year Trend: Fantasy by Consolidated Rating, 2006-2010Table 3.83: Format and Segment Trends: Science Fiction, 2006-2010Table 3.84: Format and Segment Trends: Fantasy, 2006-2010Table 3.85: Top 20 Science Fiction Imprints, January-December 2010Table 3.86: Top 20 Fantasy Imprints, January-December 2010Table 3.87: Top 20 Bestselling Science Fiction Books, 2010Table 3.88: Bestselling Fantasy Books, 2010Table 3.89: Estimated Size of the Self-Help Book Market by Revenue, 2007-2011PTable 3.90: New Self-Help Tiles vs. All New Titles Released, 2006-2011Table 3.91: Five-Year Trend: Self-Help by Consolidated Rating, 2006-2010Table 3.92: Format and Segment Trends: Self-Help, 2006-2010Table 3.93: Top 20 Self-Help Imprints, January-December 2010Table 3.94: Top 20 Bestselling Self-Help Books, 2010Table 3.95: Estimated Size of the Sports Book Market by Revenue, 2007-2011PTable 3.96: New Sports Tiles vs. All New Titles Released, 2006-2010Table 3.97: Five-Year Trend: Sports by Consolidated Rating, 2006-2010Table 3.98: Format and Segment Trends: Sports, 2006-2010Table 3.99: Top 20 Sports Imprints, January-December 2010Table 3.100: Bestselling Sports Books, 2010Table 3.101: Estimated Size of the Travel Book Market by Revenue, 2007-2011PTable 3.102: New Travel Tiles vs. All New Titles Released, 2006-2010Table 3.103: Five-Year Trend: Travel by Consolidated Rating, 2006-2010Table 3.104: Format and Segment Trends: Travel, 2006-2010Table 3.105: Bestselling Travel Books, 2010Chapter 4: Book Buyer Demographics & Psychographics
  • 9. IntroductionWho’s Buying The Books?Gender and RaceAge BreakdownBuyers of Books by Education LevelHousehold IncomeEmployment StatusProfessionMarital StatusNumber of People/Number of Children in HouseholdAge of Children in HouseholdType and Value of ResidenceRegion and Metro MarketsPsychographic Analysis: Readers & AdvertisingPsychographic Analysis: The InternetPsychographic Analysis: Television and Video GamesPsychographic Analysis: ShoppingTable 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel TrendsTable 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer TrendsTable 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byGenderTable 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byRaceTable 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by AgeBracketTable 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byEducation LevelTable 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byHousehold IncomeTable 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byEmployment StatusTable 4.9: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byProfessionTable 4.10: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byMarital StatusTable 4.11: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byNumber of People in HHTable 4.12: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byNumber of Children in HHTable 4.13: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Ageof Children in HHTable 4.14: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byType of ResidenceTable 4.15: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byValue of ResidenceTable 4.16: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byRegionTable 4.17: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books byMetro Markets
  • 10. Table 4.18: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers andthe General U.S. Adult PopulationTable 4.19: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinionsof AdvertisingTable 4.20: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinionsof the Internet, Any AgreeTable 4.21: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinionsof Television and Video GamesTable 4.22: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinionsof ShoppingChapter 5: Forecasts & ConclusionsAdult HardcoverAdult PaperbackAdult Mass MarketChildren’s HardcoverChildren’s PaperbackAudiobooksReligious BooksElectronic BooksRecommendationsTable 5.1: Net Consumer Book Sales, 2007-2011PTable 5.2: Size of Market Categories, 2011Profiles of Leading PublishersAbramsAndrews McNeel PublishingEncyclopaedia BritannicaHachette Book Group USAHarlequin EnterprisesHarperCollins PublishersHoughton Mifflin Harcourt Trade & Reference PublishersKensington Publishing Corp.MacmillanPenguin Group (USA)Random House Inc.Rodale Inc.Business of Consumer Book Publishing 2011 ScholasticSimon & Schuster Inc.John Wiley & Sons Inc.About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreports
  • 11. Our Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog