1. Skunks and
Pirates
1 | Adaptive Lab | Skunks & Pirates

3. Lifespan of S&P 500 Companies
75% of the
S&P 500 will
be replaced
by 2027
75yrs
15yrs
1937
3 | Adaptive Lab | Skunks & Pirates | The Problem
2012

4. Changing user
behaviours
Trendline
15%
in 5/13
Global mobile traffic as %
of Total Internet traffic
0.9%
in 5/09
2.4%
in 5/10
6%
in 5/11
10%
in 5/12
Source: http://www.kpcb.com/insights/2013-internet-trends
4 | Adaptive Lab | Company Overview

5. Changing
technology
5 | Adaptive Lab | Company Overview

6. Changing
competitor set
Flipboard is adding at least
200,000 new users per day
6 | Adaptive Lab | Company Overview

7. What’s the answer??
7 | Adaptive Lab | Skunks & Pirates | What do you need?

12. M&S

13. What do you need?
13 | Adaptive Lab | Skunks & Pirates | What do you need?

14. You need...
PURPOSE
14 | Adaptive Lab | Skunks & Pirates | The P’s

15. You need...
PIRATES
15 | Adaptive Lab | Skunks & Pirates | The P’s

16. You need...
PRINCIPLES
16 | Adaptive Lab | Skunks & Pirates | The P’s

17. You need...
PLAYSPACE
17 | Adaptive Lab | Skunks & Pirates | The P’s

18. THANK YOU!
adaptivelab.com
@jameshaycock
18 | Adaptive Lab | Skunks & Pirates