An effective ad strategy should be able to drive customer traffic to the website and give a decent return on your investment.

2. 4 Low Cost Ad Strategies For Small
Businesses

 A certain percentage of a business owner’s income
needs to be devoted toward advertising in order to
attract customers and make a successful business.
It is expensive to advertise and oftentimes,
businesses look for low cost strategies to target the
intended customer segment. An effective ad
strategy should be able to drive customer traffic to
the website and give a decent return on your
investment.

3. 4 Low Cost Ad Strategies For Small
Businesses

 It is necessary to develop a suitable ad strategy
that works for your specific business. Here are
some low cost Advertising Strategies in Houston;
these are useful in increasing the profitability of
small businesses.

4. 1. Social Networking Advertising

 Most consumers depend on popular blogs, social
networks, peer reviews or testimonials posted
online before buying a product. It is relatively easy
to establish an online presence without causing a
drain on your investment. One of the best ways to
market your business online is by contributing
information or participating in popular blogs
which deal in your niche service. To illustrate, you
could e-mail photographs of your latest interior
decoration projects, along with a short write up
about your business to an established interior
decorating blog.

5. 2. Online Yellow Page Advertising

 Today, advertising in the yellow pages is
considered to be an outdated strategy. This
traditional form of advertising, however, has taken
on a new online form. An increasing number of
visitors are now logging on to the online yellow
pages directories. Placing ads on the online yellow
pages is an effective and affordable ad strategy
that will help to attract visitors. Business owners
can take advantage of this resource and place ads
on websites like www.yellowpages.com and
www.yellowbook.com.

6. 3. Niche Newspaper Advertising

 One of the most effective Advertising Ideas in
Houston is to advertise in niche newspapers which
reach out to the intended target audience. Small
businesses may consider advertising in small scale
publications or distinct publications which have a
niche readership. If you run a boutique that
specializes in trendy clothes for college students,
consider placing ads in magazines for college
students. An affordable ad solution is to place ads
in campus newspapers which offer lower ad rates
compared to national-level newspapers.

7. 4. Promotions And Coupons

 Another effective ad strategy is to set up
promotional activities and coupons to draw the
attention of customers. Having promotional offers
will earn the loyalty of customers. You could link
the offer with the invoice or receipt generated at
the store. This way, you will avoid printing extra
coupons and encourage customers to return to the
store for a repeat purchase.

8. 4. Continue….
 Promotional offers

and coupons will help in
creating buzz among customers and encourage
word-of-mouth advertising. Customers are more
likely to talk about your store if you offer them a
special discount or a freebie.
 Developing a suitable advertising strategy for your
small business needs adequate study of the target
audience and allocation of available resources.
This ad strategy is bound to change, depending on
the state of the economy, the changing trends in
customer needs or patterns in usage. The key is to
have a well-developed targeted approach in your
advertising strategy.