What makes people buy (and buy into) brands in 2012? This is what we asked consumers for our 2012 New Realities study of consumers in Brazil, China, India and the US.
Research findings show that:
- People are the most powerful ad medium around
- Giving people something to talk about trumps going viral
- All forms of advocacy are not the same
- In-store experience is the key to shopper marketing
Clipping is a handy way to collect important slides you want to go back to later.