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Trg B2B and Social Media Trg B2B and Social Media Presentation Transcript

  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media CLICK SCREEN TO BEGIN. Hit escape to return to normal screen mode. ©The Russo Group, 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. 1 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media TABLE OF CONTENTS What is B2B? ...........................................................................................................................................................................................3 How is B2B like B2c? ...........................................................................................................................................................................5 How are they different? ......................................................................................................................................................................7 How can Social Media Help B2B Brand?........................................................................................................................................9 conclusion ............................................................................................................................................................................................. 13 2 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media What is B2B? B2B stands for “Business to Business” and describes the trade between businesses (i.e. between a manufacturer and a wholesaler, or between a wholesaler and a retailer). It is a collection of marketing, advertising and sales that does not involve mass media. In the B2B world, it is your job to sell your message to the individual(s) rather than a large populous. 3 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media the Concept The concept of B2B is hard for most people to wrap their heads around because there is no consumer to be sold to. However, B2B is more similar to B2C (Business to Consumer) than most people know. 4 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media how is B2B like B2C? The Message First, you have to keep in mind that your message should never change. Whether you are selling to the masses or to one person, message continuity should be a consistent part of the strategy. Finding out what you want to say, saying it, then sticking to it is important to both B2B and B2C commerce. 5 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media The Presentation Next, the presentation is alike in both B2B and B2C strategies. Businesses are still consumers. Behind their big logo and mission statement sit a bunch of employees behind their desks. The way you sell to a prospect is the same in B2B and B2C commerce. 6 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media how are they different? The Audience Behind the business entity are individuals, and you still want to communicate to them as you would to consumers. But it may be a harder sell because you aren’t dealing with the masses. You have to find out what they want. Know your industry and determine who exactly needs what you are selling. Think of B2C as a company that produces a product and then yells, “Hey world, come buy my product!” Now think of a B2B business as one that produces a product and then has to find the exact person to sell to. It is less broadcasted but more targeted. 7 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media The Strategy In branding, sales, marketing and advertising, your strategy is everything. And in the worlds of B2B commerce, your strategy couldn’t be more different from a B2C company. You have to tailor your approach to cater to the individual rather than a large target audience. The things you say and the way you present yourself and brand are subject to the critiques of one person. Therefore, your strategy must be built to handle this. 8 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media how can social media help b2b brand? The short answer: Social Media can help B2B companies brand just as easily as B2C companies. It’s all about responsible networking and brand management. Utilize your Facebook and Twitter pages as well as your Blog to put your best image forward. Give your community a feel for the “real” you by writing about things that really matter to you and your brand. Give your audience a chance to see your honest viewpoints because it will eventually lead to trust. And when you can build trust in your brand, people begin to believe in you. 9 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media Facebook Use Facebook to find prospective businesses to sell to. Once you have logged in, search for keywords that relate to your business, industry or product. Take a look at your results and determine whether or not you have any mutual friends with the people that show up. Use your mutual friends as connections to prospects and find out through them exactly who you have to “sell” to. 10 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media Twitter Use Twitter to find out who’s talking about your industry, your product, your competition, and their product. Twitter is where the conversation happens. If you can learn to listen to what’s being said, you will eventually find leads on prospective clients. 11 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media LinkedIn and Plaxo Use business Social Networking sites like LinkedIn and Plaxo to check out the resumes of job seekers in your field. See if these users have any experience in your industry and if they have any connections to new clients or competition. 12 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media ConClusion Businesses are out there right now networking. They are forming their own tribes and building their own fan bases. They are gaining followers and fine-tuning their brand image. So how do you engage that? You become a part of the Social Networking community and make your presence known. 13 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media RUSSO IS A STRATEGIC BRANDING AGENCY – AND AS A BRANDING AGENCY, WE ARE BELIEVERS. Here, we believe in the promise behind the brand. And here, we believe that changing the conversation motivates consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their consumers. For more information on branding, social media or to learn more about the Russo Group, drop us a line, we would love to hear from you. 116 e. congress St., downtown lafayette, la 70501 | 337.769.1530 | F 337.769.1531 www.therussogroup.com | www.razorbrandingblog.com | jaci@therussogroup.com 14 < Back | HoMe | Next >
  • ebook Ser ies: Volume 5 the promise behind the brand. B2B Social Media ©The Russo Group, 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. 15 < Back | HoMe | Next >