Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Magnetic Marketing

813 views

Published on

  • Be the first to comment

Magnetic Marketing

  1. 1. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g Magnetic Marketing CLICK SCREEN TO BEGIN. Hit escape to return to normal screen mode. ©The Russo Group, 2010. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. 1 < Back | HoMe | next >
  2. 2. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g TABLE OF CONTENTS intro ............................................................................................................................................................................................................3 History of Marketing .............................................................................................................................................................................4 Stage 1 – Manufacture .........................................................................................................................................................................5 Stage 2 – Market ....................................................................................................................................................................................6 Stage 3 – Message ................................................................................................................................................................................7 Stage 4 – Magnetize .............................................................................................................................................................................8 Solution .................................................................................................................................................................................................. 10 2 < Back | HoMe | next >
  3. 3. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g Intro Branding is the consumer’s emotional response to a product. It’s how the consumer feels about a company. The important thing to note is that the consumer is in charge. This is a hard concept for organizations to grasp. The question becomes why. Why are consumers in charge? To best answer this question, we have to look at how we got here. 3 < Back | HoMe | next >
  4. 4. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g The evolution of marketing has proceeded through four stages: Manufacture Market Message Magnetize 4 < Back | HoMe | next >
  5. 5. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g Manufacture In the beginning, farmers grew crops and craftsmen built products. They then journeyed to the village to sell their wares. Manufacturers made goods and products and then figured out who would buy it. For centuries this model worked very well. The manufacturers were in control, and consumers bought whatever was being sold. 5 < Back | HoMe | next >
  6. 6. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g Market As businesses matured, it was no longer good enough to simply build it and hope someone would come along to buy it. Increased competition then led to increased marketing efforts - through both mass media and direct sales teams. Marketing soon became king and the companies that sold products were more powerful than the companies that produced them. 6 < Back | HoMe | next >
  7. 7. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g Message With the modern age came a new stage – the Message. Companies used research to develop products that they believed consumers wanted and needed. They then began crafting marketing messages to compel sales. The manufacturing and marketing stages still existed, but the companies with products focused on messages began to dominate. Consumers were in control and drove product development. 7 < Back | HoMe | next >
  8. 8. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g MagnetIze In this new era, times are changing yet again. With the manufacturer, market and message models each still in existence, consumers are now taking their control to a whole new level. Consumers are researching every purchase, and they are driving the sales process. 8 < Back | HoMe | next >
  9. 9. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g Retailers have control over the manufacturers Walmart is now pulling products like Hefty from its shelves in favor of its store brand, Great Value. Consumers are using their control to avoid the mass media tactics of the market companies – No longer do they have to watch TV ads or talk to salespeople who cold call to receive information about a product. 9 < Back | HoMe | next >
  10. 10. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g solutIon The best message in the world isn’t effective if it does not resonate and is not seen or heard by its intended consumer. So what is a company to do in this modern age? Be Magnetic. 10 < Back | HoMe | next >
  11. 11. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g With the consumer in control and mass media becoming more expensive and less effective, it is imperative that your product or service is “findable”. Your findability factor will completely determine your success in the coming years. How do you become more magnetic and attract your consumers? 11 < Back | HoMe | next >
  12. 12. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g BuIld your Brand You have to build an emotional connection with your consumers. Stop talking at them in your ads and start having conversations with them. Let the consumer in and make them a part of the process. Realize that the consumer owns the brand and don’t be scared of what they might do. Be authentic with them and let them love you. 12 < Back | HoMe | next >
  13. 13. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g Be where they are Consumers are living online and in social media. You need to be there too. Not just have a Facebook page that you set up last year and haven’t revisited. Actually be active in the space. Not just broadcasting a message but really engage in conversations - developing content that resonates with their lives. 13 < Back | HoMe | next >
  14. 14. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g google has to know you exIst If you don’t have a website that is search engine optimized then when consumers are searching for solutions you will be hiding under the cloak of invisibility. 14 < Back | HoMe | next >
  15. 15. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g When you are relevant and findable – then you will be magnetic (and successful). 15 < Back | HoMe | next >
  16. 16. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g RUSSO IS A STRATEGIC BRANDING AGENCY – AND AS A BRANDING AGENCY, WE ARE BELIEVERS. Here, we believe in the promise behind the brand. And here, we believe that changing the conversation motivates consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their consumers. For more information on branding, social media or to learn more about the russo group, drop us a line, we would love to hear from you. 116 e. congress St., Downtown Lafayette, La 70501 | 337.769.1530 | F 337.769.1531 www.therussogroup.com | www.razorbrandingblog.com | jaci@therussogroup.com 16 < Back | HoMe | next >
  17. 17. ebook Ser ies: Volume 7 the promise behind the brand. Magnetic Marketin g Magnetic Marketing ©The Russo Group, 2010. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. 17 < Back | HoMe | next >

×