TRG – Social Media For Retailers

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TRG – Social Media For Retailers

  1. 1. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS Social Media for Retailers CLICK SCREEN TO BEGIN. Hit escape to return to normal screen mode. ©The Russo Group, 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. 1 < Back | HoMe | Next >
  2. 2. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS TABLE OF CONTENTS Why Social Media?................................................................................................................................................................................3 How is it relevant to retail Stores? ...................................................................................................................................................5 Who can Benefit from it? ....................................................................................................................................................................6 How Should retailers Use it? ..............................................................................................................................................................7 the trend ..................................................................................................................................................................................................9 Who is increasing Sales through it? .............................................................................................................................................. 10 conclusion ............................................................................................................................................................................................. 12 2 < Back | HoMe | Next >
  3. 3. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS Why Social Media? Because Social Media provides businesses the ideal opportunity to talk directly with the consumer – engaging them in a conversation that can not only lead to stronger brand awareness, but also brand loyalty and advocacy. 3 < Back | HoMe | Next >
  4. 4. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS Why Social Media? For businesses with an established (but not necessarily recognizable) brand, Social Media is a new frontier in advertising and brand building. Businesses that become a part of a Social Networking community are making an effort to become more visible to the millions upon millions of people that utilize some sort of Social Networking site. Social Media also provides consumers with the ability to interact with the brand. From this, business can easily attain feedback. 4 < Back | HoMe | Next >
  5. 5. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS how is this relevant to retail stores? Because retail stores are just like any other business. Retailers want the same thing for their product (the store) as other businesses do. They want to build a brand, increase their visibility and gain a fan base. And Social can provide that. 5 < Back | HoMe | Next >
  6. 6. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS Who can benefit from it? The main purpose of Social Media is to Dell is a great example of a company that give users the ability to express themselves interacts with consumers on multiple social and make connections. With the evolution media networks. The company’s online of Social Networking sites, users have fanbase* consists of: more legroom than ever to broaden their • Twitter – over 1.2 million circle of friends. Any business that wants • Facebook – over 60,000 to reach out to this rapidly-expanding • YouTube – over 2,000 (subscribed) populous could benefit from the high • MySpace – over 10,000 volume of people logged on. *Numbers refer to Dell’s main pages only. 6 < Back | HoMe | Next >
  7. 7. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS hoW Should RetaileRS uSe it? Retailers should spread themselves out. Concentrating on one network to broadcast the message is good, but it won’t cover all the bases. Establishing a Facebook page, logging into Twitter, and maintaining a relevant blog are all very manageable outlets of Social Media that a retailer can utilize simultaneously. 7 < Back | HoMe | Next >
  8. 8. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS hoW Should RetaileRS uSe it? Using Twitter to broadcast sales or specials is a good way to instantly expose all of a retailer’s “followers” to what’s going on at the store. Using Facebook to build an image for a retailer offers Facebook users a look at what is going on in the day-to-day life of the retail store. Blogging daily or weekly can offer consumers a look at exactly what a retailer’s mission is and how its brand “thinks”. 8 < Back | HoMe | Next >
  9. 9. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS the trend The current trend in spending for retailers, according to The National Retail Federation’s Shop.org and Forrester Research, shows that Social Media marketing budgets are actually increasing or remaining the same, while search engine marketing budgets are being cut. 9 < Back | HoMe | Next >
  10. 10. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS Who is increasing sales through it? In one example, two clothing retailers increased their sales though thorough Social Media utilization. Urban Outfitters is a publicly traded company that owns and operates five retail lines. It operates more than 140 locations across the globe. Urban Outfitters has been on the cutting edge of the Social Media trend since the rise of Social Media and has used such sites as YouTube and Blogspot (among others) to drive traffic to their stores and website. 10 < Back | HoMe | Next >
  11. 11. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS Who is increasing sales through it? Dirty Coast is another clothing retailer with one location in Uptown New Orleans. Dirty Coast also uses Social Media to increase their sales by consistently updating their Facebook page with the newest shirt designs and links that drive users to the site. 11 < Back | HoMe | Next >
  12. 12. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS concluSion The bottom line: Social Media is a good thing. It’s an even better thing for those with something to say. As a retailer, the foremost product is the message. And if a retailer can responsibly broadcast and manage that message, then Social Media could be its driving force. 12 < Back | HoMe | Next >
  13. 13. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS RUSSO IS A STRATEGIC BRANDING AGENCY – AND AS A BRANDING AGENCY, WE ARE BELIEVERS. Here, we believe in the promise behind the brand. And here, we believe that changing the conversation motivates consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their consumers. for more information on branding, social media or to learn more about the russo Group, drop us a line, we would love to hear from you. 116 e. congress St., downtown lafayette, la 70501 | 337.769.1530 | f 337.769.1531 www.therussogroup.com | www.razorbrandingblog.com | jaci@therussogroup.com 13 < Back | HoMe | Next >
  14. 14. ebook Ser ies: Volume 3 the promise behind the brand. Social Media for retailerS Social Media for Retailers ©The Russo Group, 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. 14 < Back | HoMe | Next >

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