Social Media for Landscape Architects1. SOCIAL MEDIA STRATEGIES
FOR LANDSCAPE ARCHITECTS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida
Presented by :
Jason A. Castillo, PLA
ELM
in
@ja_castillo
Boyd Coleman, RLA
Coleman Design Group
@CDGLA
G+
Brian Phelps, RLA
Hawkins Partners
@brian_phelps
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
2. LEARNING OBJECTIVES
• Identify the basic tools of social media
and how to use them.
• Understand the proper use of social media
tools for maximum effect.
• Recognize pitfalls to avoid when
using social media.
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
3. WHAT IS
SOCIAL MEDIA?
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
4. MORE IMPORTANTLY…
WHAT IS IT NOT?
WHAT YOU HAD FOR
BREAKFAST (well, maybe)
LOLcats
FLOGGING
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
5. PEOPLE
Friends/Family
Clients
Leaders
WHAT IS Landscape
SOCIAL MEDIA? Architects
Allied
Professionals
NETWORKING/ CONTENT
COMMUNICATION MEDIA
Social Networks Blogs
Blogs Your website
Discussion Forums Website/News
Imagery
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
6. WHO IS USING
41%
Adults in The US
(129 Million)
SOCIAL MEDIA?
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
7. WHO IS USING
98%Adults 18-24
In The US
SOCIAL MEDIA?
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
8. 900 MILLION
WHO IS USING
SOCIAL MEDIA?
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
9. 150M in 250M 900M
+ 125M
G WHO IS USING
SOCIAL MEDIA?
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
10. WHO ARE THEY?
THOSE THAT USE
DEVELOP
BUILD
FINANCE OUR WORK
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
11. 84% Find/Maintain Friends
64% Consumer Feedback
63% Entertainment
59% Learn About Products
34% Follow Celebrities
WHY DO PEOPLE
USE SOCIAL MEDIA ?
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
12. HOW DO PEOPLE
USE SOCIAL MEDIA ?
37%
Access via
Mobile
97%
Access via
Their Desktop
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
13. WHAT ABOUT
LANDSCAPE ARCHITECTS...
69%
Landscape Architects
Use Social Media in
Their Practice
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
14. WHY DO LAs USE
SOCIAL MEDIA ?
85% Marketing
77% Interact w Other LAs
67% Design Inspiration
48% Gather Information
42% Interaction w Clients
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
15. HOW LONG HAVE LAs BEEN USING
SOCIAL MEDIA ?
64%
Landscape
Architects Using SM
Have been using
it for 1 Year
or More
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
16. HOW MUCH TIME DO LAs INVEST IN
SOCIAL MEDIA ?
41%
1 TO 3 HOURS
PER WEEK
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
17. WHERE DO LAs INVEST
THEIR TIME ?
33% DAILY USE
12%
44% G+
31% 11%
in
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
18. WHY DON’T LAs USE
SOCIAL MEDIA ?
22%
Don’t
Know How
52%Only For
My Personal Life
17%
Don’t
Have Time
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
19. WHY USE SOCIAL MEDIA
WITHIN YOUR PRACTICE ?
RELATIONSHIPS
+ REPUTATION
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
20. WHY USE SOCIAL MEDIA
WITHIN YOUR PRACTICE ?
INFORMATION
FEEDBACK
INFLUENCE
EXPAND
COLLABORATE
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
21. SOCIAL MEDIA &
YOUR PRACTICE
NETWORKING
CLIENT RELATIONS
PRODUCTION
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
22. SOCIAL MEDIA &
YOUR PRACTICE
48%
Have Used
Social Media For
Public Input
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
25. GETTING STARTED...
ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
26. SOCIAL MEDIA &
YOUR PRACTICE
NETWORKING
CLIENT RELATIONS
PRODUCTION
BUSINESS INTELLIGENCE
MARKETING
RECRUITMENT
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
27. TOOLS WORKING
TOGETHER
CONTENT
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
28. TOOLS WORKING
TOGETHER
WEBSITE
BLOG(S) PHOTOS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
29. TOOLS WORKING
TOGETHER
WS
in BLG PH
+
G
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
30. TOOLS WORKING
TOGETHER
SEO
search engine VS
SEM
search engine
optimization marketing
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
31. BLOGS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
32. BLOGS
46%
Respondents
Reported Their
Office Had a Blog
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
33. BLOGS
27%
Updated
Monthly
31%
Updated Their
Blog Weekly
23%
When They
Got to It
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
34. BLOGS
65% Original Ideas
62% Information About Firm
62% Project Profiles
50% Opinion of News
42% Event Coverage
35% Industry News
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
35. FACEBOOK
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
38. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
39. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
40. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
41. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
42. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
43. LARGE AUDIENCE
POPULAR
MOBILE
PROS LOCATION BASED
EASE OF USE
COMPREHENSIVE
DISCUSSIONS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
44. LARGE AUDIENCE
LESS OPEN
LESS FLEXIBLE
CONS HOMOGENEOUS
MONITORING
SYMMETRICAL
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
45. TWITTER
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
50. @ .@ vs
REPLIES
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
51. RT vs MT
RETWEETING
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
52. #landarch
#landscapearchitecture
#cities
#urbanism
HASH TAGS
#green
#bike
#architecture
#infrastructure
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
53. #
HASH TAGS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
56. 140 CHARACTERS
SIMPLICITY
FLEXIBLE
PROS ASYMMETRICAL
LOCATION BASED
APPS
MONITORING
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
57. 140 CHARACTERS
SHORT SHELF LIFE
INVESTMENT
CONS LINGUISTICS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
58. LINKEDIN
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
59. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
60. in
AUDIENCE
FOCUS
GROUPS
PROS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
61. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
62. in
AUDIENCE
FOCUS
GROUPS
PROS ANSWERS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
63. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
64. in
AUDIENCE
FOCUS
GROUPS
PROS ANSWERS
COMPANY PAGES
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
65. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
66. in
AUDIENCE
FOCUS
GROUPS
PROS ANSWERS
COMPANY PAGES
RECOMMENDATIONS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
67. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
68. in
AUDIENCE
FOCUS
GROUPS
PROS ANSWERS
COMPANY PAGES
RECOMMENDATIONS
WIDGETS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
69. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
70. in
FOCUS
SYMMETRICAL
MONITORING
CONS TOOLS
INTEGRATION
LEAST FLEXIBLE
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
71. +
GOOGLE+
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
72. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
73. ASYMMETRICAL
+
G CIRCLES
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
74. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
75. ASYMMETRICAL
+
G CIRCLES
HANGOUTS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
76. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
77. OTHER SERVICES
LOCATION BASED FOURSQUARE
BROADCASTR
FLICKR
PHOTOSHARING INSTAGRAM
VIDEO YOUTUBE
VIMEO
LA SPECIFIC LAND8LOUNGE
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
78. GETTING STARTED...
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
79. GETTING STARTED...
UNDERSTAND PURPOSE
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
80. GETTING STARTED...
28%
Clear
Goals
57%
Make Social Media
Message As They
Go Along 17%
Anything
Goes
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
81. GETTING STARTED...
UNDERSTAND PURPOSE
INVENTORY RESOURCES
DETERMINE METRICS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
82. GETTING STARTED...
FOLLOWERS QUALITY OF FEEDBACK
RETWEETS PER DAY THIRD PARTY
CLICK THROUGHS POST/MENTION
FANS WEBSITE TRAFFIC
LIKES DOWNLOADS
COMMENTS PER DAY POSITIVE MENTIONS
DAILY VISITORS TO BLOG NEGATIVE MENTIONS
UNIQUE VISITORS TO VOLUME OF MENTIONS
BLOG MENTION OF PROJECT
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
83. GETTING STARTED...
UNDERSTAND PURPOSE
INVENTORY RESOURCES
DETERMINE METRICS
CHOOSE TOOLS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
84. GETTING STARTED...
TOOLS
ORGANIZING MONITORING REPORTING
• Hootsuites • Topsy Alerts • Twitalyzer
• Tweetdeck • Google Alerts • Hootsuites
• RavenSEO • Friend or Follow • Google Analytics
• Radiant6 • TweetChat • Wordpress
• Hootsuites • PeerIndex
• Tweetdeck • RavenSEO
• RavenSEO • Radiant6
• Radiant6
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
85. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
86. GETTING STARTED...
TOOLS
ORGANIZING MONITORING REPORTING
• Hootsuites • Topsy Alerts • Twitalyzer
• Tweetdeck • Google Alerts • Hootsuites
• RavenSEO • Friend or Follow • Google Analytics
• Radiant6 • TweetChat • Wordpress
• Hootsuites • PeerIndex
• Tweetdeck • RavenSEO
• RavenSEO • Radiant6
• Radiant6
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
87. GETTING STARTED...
ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
88. GETTING STARTED...
ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
89. GETTING STARTED...
TOOLS
ORGANIZING MONITORING REPORTING
• Hootsuites • Topsy Alerts • Twitalyzer
• Tweetdeck • Google Alerts • Hootsuites
• RavenSEO • Friend or Follow • Google Analytics
• Radiant6 • TweetChat • Wordpress
• Hootsuites • PeerIndex
• Tweetdeck • RavenSEO
• RavenSEO • Radiant6
• Radiant6
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
90. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
91. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
92. GETTING STARTED...
ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
93. GETTING STARTED...
ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
94. GETTING STARTED...
ESTABLISH TARGETS
SET MGMT. STYLE
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
95. GETTING STARTED...
CENTRAL CENTRAL DECENTRALIZED
VOICE COMMAND
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
96. GETTING STARTED...
24%
LA Staff
43%
Principal In
Charge of Social 22%
Media Strategy Marketing
Staff
18%
Everyone
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
97. GETTING STARTED...
31%
Small
54%
Group
One Person
Is Involved in
10%
Everyone
Office’s Social Media
Presence
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
98. GETTING STARTED...
ESTABLISH TARGETS
SET MGMT. STYLE
PREPARE SM POLICY
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
99. GETTING STARTED...
85%
Respondents to
Survey Said They
Had No Social
Media Policy
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
100. GETTING STARTED...
EMPLOYEE BILL OF RIGHTS
INTERNAL SOCIAL MEDIA GUIDELINES
EXTERNAL SOCIAL MEDIA GUIDELINES
EMPLOYEE DISCLOSURE
ANTI-DEFAMATION GUIDELINES
OFFICIAL vs PERSONAL COMMUNICATION GUIDELINES
SM CONFIDENTIALITY & NON-DISCLOSURE
EMPLOYEE DIGITAL CITIZEN CONTRACT
TRAINING RESOURCES
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
101. GETTING STARTED...
ESTABLISH TARGETS
SET MGMT. STYLE
PREPARE SM POLICY
BUILD KEYWORD LIST
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
102. 10 KEYS TO SUCCESS
CLEAR PURPOSE
CONSISTENCY
AUTHENTICITY
ENGAGEMENT
THINK BEFORE POSTING
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
103. 10 KEYS TO SUCCESS
KEEP BALANCED
DO NOT AUTOMATE
DO NOT CROSS-POST
PATIENCE
MONITOR / OPTIMIZE
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
104. 10 KEYS TO SUCCESS
54%
Respondents Said
They Do Not Use
Analytics to Monitor
Their SM Use
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
105. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
106. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
107. ASLA 2011 Annual Meeting and EXPO
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
108. STRATEGIES FOR ENGAGEMENT
SEEK ENGAGEMENT
USE HASHTAGS
HELP WHEN YOU CAN
SHOW APPRECIATION
GREAT CONTENT
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
109. WHAT ARE SOME OF THE DRAWBACKS?
36% None
23% Cost Benefit Is Low
20% Opens Firm Up To Criticism
11% Difficult To Control Message
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
110. WHAT ARE SOME BENEFITS?
44%
62%
Better
Engagement
w/ Clients
Establish
79% Support
Network
More
40%
Easily Keep Up w/
News & Trends Engagement
50% w/ Public &
Clients
Improved
Knowledge
Base
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
111. WHAT ARE SOME BENEFITS?
Additional Work
29%
58%
Increase in Quality of Work
12%
38%
Better Employee Recruitment
19%
58%
Easily Keep Up with News & Trends
79%
69%
More Engagement With Public & Clients
40%
62%
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
112. WHAT ARE SOME BENEFITS?
Better Engagement with Public/Clients
44%
50%
Establish Firm as Thought Leader
38%
58%
Improve Knowledge Base
50%
60%
Establish Support Network
62%
52%
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
113. LEARNING OBJECTIVES
• Identify the basic tools of social media
and how to use them.
• Understand the proper use of social media
tools for maximum effect.
• Recognize pitfalls to avoid when
using social media.
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
114. Q&A
SOCIAL MEDIA STRATEGIES
FOR LANDSCAPE ARCHITECTS
2012 FLASLA Annual Conference and EXPO
St. Augustine, Florida
Presented by :
Jason A. Castillo, PLA
ELM Recommended Readings:
@ja_castillo
Social Media ROI: Managing and Measuring Social Media Efforts in Your
Boyd Coleman, RLA Organization - Olivier Blanchard
Coleman Design Group
Social Media in Action: A Comprehensive Guide For Architecture,
@CDGLA
Engineering, Planning, & Environmental Consulting Firms - Amanda Walters
Brian Phelps, RLA
Hawkins Partners
@brian_phelps
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
Editor's Notes A general rule is that blogs are not used for selling but should contain advice and opinions that readers will find useful. - Small Firm Round Table Presents Social Media For Architects (AIA) (DOT)@ reply = all of one’s followers see a reply / tweet(TYP) @ reply = only followers of both parties see a reply / tweet