How the US Army Use Social Media
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Certain branches of the military, such as the U.S. Marines, still
ban the use of social media because they are a “proven
haven for malicious actors and content and are particularly
high risk due to information exposure.”
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“This directive recognizes the importance of balancing appropriate
security measures while maximizing the capabilities afforded by
21st Century Internet tools,” Deputy Secretary of Defense William
J. Lynn III.
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DOD Social Media Policy is to allow access to social
networking sites from the military’s non-classified computer network,
known as NIPRNET.
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All military units will be required to open access to social networking
sites at least initially.
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“Our ability to share the Army story is shaped by how we tell it and
where we tell it,” said Lt. Col. Kevin Arata, US Army’s Social Media
Division. “Using social media platforms allows us to tell our story
where we know people are at and are listening.”
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Facebook and Twitter messages are an extension of press releases
and stories that Army officials put out through Division of Public
Affairs. And it’s a place for soldiers and their families to connect.
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Lindy Kyzer, advisor to the Army’s Chief of Public Affairs “DoD is moving
away from the silly notion of having ‘blacklisted’ social media sites and
saying, ‘We’re not going to lay down the hammer and tell you where you can
and cannot go, we’re going to mitigate risk as it comes.”
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Stephen Bullock, Strategic Communication director for 7th Signal
Command, "We gave guidance that made a consistent set of web
filtering standards, resulting in better service for our users."
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Department of Defense’s Social Media Policy explains that if your
organization has a Facebook page, then it’s referred to as an
‘official external presence’ and must be registered on a list
maintained on www.Defense.gov
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Recognition on the DoD Social Media registry, confirms that it’s
operating under guidance from commanders, officers-in-charge or
service component and that the information posted complies with
DoD policy, existing regulations and official public affairs guidance.
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Images from Sam Felder and the US Army
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