Corinne Schmid

    • Toronto,ON, Canada
  • Work Director, Product Marketing Operations at OpenText
  • Industry Technology / Software / Internet
  • Website itzCorinne.blogspot.com
  • About In a nutshell: 20 years: marketing, marketing, marketing - B2B, B2C, B2G. - 17 years in software technology marketing for business applications. 20 years: evangelizing products, solutions and services in local, regional, vertical and international markets. 17 years: campaigns and lead (demand) generation to build pipeline. 16 years: sales effectiveness and license revenue growth through sales enablement, sales operations, RFI, competitive intelligence and win/loss reporting. 16 years: optimizing the go-to-market (product launch) process, particularly sales and marketing alignment. 15 years: tracking ROMI and managing marketing KPIs / performance metrics. 14 years: customer programs an...
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