A case study marketing proposal done for UHU's product - The UHU Ultra Montage. Presentation Includes visual mockups and campaign timeline. ( Download Now Available! ) Want something like this done for your next pitch? Contact me at my site : http://itseugene.me/contact

1. Making
it Stick
a marketing proposal

2. 1 THE BR AND
“UHU glues
anything, anytime”

3. 1932
in GERMANY
August Fischer

4. THE resin adhesive
FIRST
synthetic
FORMULA

5. All Purpose
esive
It sticks
all materials

6. TODAY
15 categories

7. TODAY
15 categories

8. present in
125
countries

9. Don’t say glue, say

11. C OMP ETIT ORS
2

13. large variety

14. 2
do it yourself
1
3

19. How can UHU
Stand Out?

20. EN GES
C HALL
3
UHU is
pronounced:
‘ooo-hoo’

21. The GOAL
Increase Awareness
Product Education
Stronger Presence

22. product
features
Super Strong
Works on All Materials
100% WeatherProof
Solvent Free

23. types of glue
CONSTR HOUSEHOLD

24. types of glue
CONSTR HOUSEHOLD UHU

25. the new
ULTRA
MONTAGE is
The Solution
that Sticks
virtually Anything

26. who?

27. myststock.deviantart

30. who?

31. i need a QUICK FIX

32. i need

33. Primary
15-60
years
Target Market

34. ?
Lack of awareness

35. ?
product
education

36. conventional
usage

37. I TSTI CK
MA KING
4

38. The Sticky
MESSAGE

39. the Solution
that Sticks

40. The Sticky
EXECUTION

41. CAMPAIGN
PHASE 1

42. AWARENESS
+
EDUCATION

44. interchange
banner ad

45. CAMPAIG
PHASE 2

46. USAGE
? education

47. UGC
User Generated Content

48. TOP 3 SOCIAL SITES
visited in Singapore
Others
3.95% 8.01% 11.5% 73.5% (% Reach)
Data adapted from: statcounter.com

49. The UHU
Challenge

50. POSTER
advertisement

52. bus-stop
advertising

53. bus-stop
advertising

54. 1 Register
via online site

55. challenge
website

58. mobile
responsive

59. 2 Mailer
participant kit
+

60. 3 Upload
submitted entries

61. SINGAPORE’S
FIRST UHU
CHALLENGE

62. 4 Voting
for top 20

63. facebook
promotion

64. 5 Winning
after voting

65. $1,000
people’s choice

66. $2,500
5 Winners

67. TIMELINE

68. PRE-CHALLENGE LAUNCH
1 2
3 4
COMPETITION PRIZES

69. Expected
Results

70. 1,000
signups

71. 20,000
views

72. IMPACT
the glue universe

73. The Solution That Sticks

74. Thanks for Sticking around.
Content Slides
TAN RAY
KAI XIN
SEN CAI EUGENE CHENG
EUGENE @itseugenec
itseugene.me

75. Images Pictorials
Shoes by brommel.net The Noun Project
Train by mylovelymess.com
Chair by MystStock@deviantart
Storm Crowd by JD Hancock
Memento by medically_irrelevant
Inspiration Typeface
Emiland De Cubber Gotham Family
AdvanceYourSlides.com
Data Brand e.g.
UHU
Statscounter.com UHU

76. DOWNLOAD
THE SLIDES
CLICK HERE