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Compare Japanese & Us Products

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  • 1. Compare Japanese & US Products Emma Van Campen 四時間目
  • 2. 日本の焼そば
  • 3. アメリカのラーメン
  • 4. 焼そば
    • Name of Product: “Sapporo Ichiban  Sauce Yakisoba” サッポロ一番 ソースやきそば
    • Company: Sapporo  Ichiban サッポロ一番
    • Price: $1.00 (US) 100円 (日本)
  • 5. Importing Japanese Food
    • Many Japanese companies establish branches throughout the world, as Sanyo Foods did with Sapporo Ichiban
    • Sapporo Ichiban’s headquarters are in Garden Grove , CA ;  Although, Sanyo Foods, the company that owns Sapporo Ichiban, is actually centered in Minato-Ku, Toyko
    • Many typical “American” brands, such as Maruchan, are actually divisions of bigger companies, centered in Japan
  • 6. ラーメン
    • Name of Product:  Top Ramen Oriental   Flavour
    • Company:   Nissin
    • Price: ~20 c ents each
  • 7. 焼そばの Marketing
    • The marketers of the Yakisoba tried to go for a convenient look.
    • The packaging clearly emphasizes  “ Quick cooking”   And has a simplistic, 3 step set of directions on the back of the product
    • The marketers are also emphasizing that the product comes from Japan with statements like “Traditional Quality of Sapporo Ichiban” and “Japanese Style Noodles”
  • 8. ラーメンの Marketing
    • Nissin seems to have the same approach as Sapporo Ichiban regarding marketing
    • Nissin clearly states  “ Cooks in 3 minutes” on the front of the product
    • As well as establishes that the product is Asian through the name “Oriental”
  • 9. Product Comparison Asian emphasis Asian emphasis Convenience emphasis Convenience emphasis
  • 10. 日本の文化  In Products
    • I believe that the emphasis on convenience reflects Japanese culture
    • I’ve heard that life style in Japan is very rushed, and it seems like Japanese people would love a product like Instant Ramen/Yakisoba, that could be made quickly at any time
  • 11. CCA で Marketing をしよう!
    • If I were to market the Yakisoba to CCA,   I would go for something that appeals to teenagers more
    • It’s hard to choose something specific, because CCA is quite a diverse place
    • I’d have to go with putting cute animals on the product, because everyone loves cute animals
  • 12. Ameliorated Packaging BEFORE
  • 13. Ameliorated Packaging AFTER
  • 14. 終わり