Compare Japanese & Us Products

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Compare Japanese & Us Products

  1. 1. Compare Japanese & US Products Emma Van Campen 四時間目
  2. 2. 日本の焼そば
  3. 3. アメリカのラーメン
  4. 4. 焼そば <ul><li>Name of Product: “Sapporo Ichiban  Sauce Yakisoba” サッポロ一番 ソースやきそば </li></ul><ul><li>Company: Sapporo  Ichiban サッポロ一番 </li></ul><ul><li>Price: $1.00 (US) 100円 (日本) </li></ul>
  5. 5. Importing Japanese Food <ul><li>Many Japanese companies establish branches throughout the world, as Sanyo Foods did with Sapporo Ichiban </li></ul><ul><li>Sapporo Ichiban’s headquarters are in Garden Grove , CA ;  Although, Sanyo Foods, the company that owns Sapporo Ichiban, is actually centered in Minato-Ku, Toyko </li></ul><ul><li>Many typical “American” brands, such as Maruchan, are actually divisions of bigger companies, centered in Japan </li></ul>
  6. 6. ラーメン <ul><li>Name of Product:  Top Ramen Oriental   Flavour </li></ul><ul><li>Company:   Nissin </li></ul><ul><li>Price: ~20 c ents each </li></ul>
  7. 7. 焼そばの Marketing <ul><li>The marketers of the Yakisoba tried to go for a convenient look. </li></ul><ul><li>The packaging clearly emphasizes  “ Quick cooking”   And has a simplistic, 3 step set of directions on the back of the product </li></ul><ul><li>The marketers are also emphasizing that the product comes from Japan with statements like “Traditional Quality of Sapporo Ichiban” and “Japanese Style Noodles” </li></ul>
  8. 8. ラーメンの Marketing <ul><li>Nissin seems to have the same approach as Sapporo Ichiban regarding marketing </li></ul><ul><li>Nissin clearly states  “ Cooks in 3 minutes” on the front of the product </li></ul><ul><li>As well as establishes that the product is Asian through the name “Oriental” </li></ul>
  9. 9. Product Comparison Asian emphasis Asian emphasis Convenience emphasis Convenience emphasis
  10. 10. 日本の文化  In Products <ul><li>I believe that the emphasis on convenience reflects Japanese culture </li></ul><ul><li>I’ve heard that life style in Japan is very rushed, and it seems like Japanese people would love a product like Instant Ramen/Yakisoba, that could be made quickly at any time </li></ul>
  11. 11. CCA で Marketing をしよう! <ul><li>If I were to market the Yakisoba to CCA,   I would go for something that appeals to teenagers more </li></ul><ul><li>It’s hard to choose something specific, because CCA is quite a diverse place </li></ul><ul><li>I’d have to go with putting cute animals on the product, because everyone loves cute animals </li></ul>
  12. 12. Ameliorated Packaging BEFORE
  13. 13. Ameliorated Packaging AFTER
  14. 14. 終わり

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