1. INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&BANALYSIS&IDENTIFICATIONCLIENTNEEDS
RESTO/CAFÉ
CLASSIFICATION
PROJECT
MANAGEMENT
PROPERTY
MANAGEMENT
By. Istifarini Handayani; March 2014
Franchise
Standard
International
Standard
Local Standard
Commercial
Public Transport
Standard
LOCATION IDENTIFICATION – LOCAL REGULATION & POLICY – PROPERTY / REAL ESTATE ROLES/ FUNCTION
1. LOCATION IDENTIFICATION
2. ACCESSIBILITY
3. BUDGET Vs COST Vs ROI
MARKET SEGMENTATION
1. INTERNATIONAL Vs LOCAL
2. PRODUCT SELLING
3. SCOPE OF SERVICES (DINE IN – TAKE AWAY – DRIVE THRU – SPECIAL EVENT SPACE), Etc
4. LEVEL of CUSTOMERS (AGE, GENDER, NATIONALITIES, ECONOMY LEVEL, STATUS, etc)
5. OPEN HOURS – OPERATIONAL
6. ROLES/ FUNCTION
ARCHITECTURAL – INTERIOR DESIGN – FURNITURE – DETAIL ORNAMENT INTERIOR & EXTERIOR
1. KITCHEN AREA – SITTING AREA – CONDIMENT AREA – SPECIAL EVENT SPACE (OPTIONAL) – CASHIER AREA – SERVICES AREA
2. OPTIONAL (PARKING SPACE) FOR STANDING ALONE RESTAURANT/CAFÉ
3. OPTIONAL ( OPTIMALIZATION AREA)
FACILITIES / PARTNER SUPPORTING
1. EXTERNAL – INTERNAL
2. BUSINESS PARTNER COLLABORATION (OPTIONAL)
CONSTRUCTION (DESIGN & BUILD) – PROJECT MANAGEMENT
1. TIME SCHEDULING
2. PROFESSIONAL - MAN POWER {TEAM LEADER – SUPERVISOR – ADMINISTRATION (OPTIONAL)}
3. SUPPLIER – CONTRACTOR – DEFECT MATERIAL – LIGHTING (ME) – SANITATION (PLUMBING)
MAINTENANCE & OPERATIONAL – PROPERTY MANAGEMENT
1. HIGH INVESTMENT BUT LOW MAINTENANCE
2. SAFETY & SECURE
3. HYGIENE & HEALTHY AMBIANCE
E : istifarini.handayani@consultant.com
Skype : Istifarini2

2. MARKET SHARE
On Business Plan
RETAIL – F&B
BUSINESS PARTNERSHIP
1. Open Exhibition
2. Fixed Customers
FACILITIES
SUPPORTING
1. Wi-Fi
2. Good Concept &
Lay out Design
3. Good Parking Area
CREATE CROWD
MAGNET
1. Internal
2. External
OPEN SPONSORSHIP
1. Co-Branding
2. Business Partner
Support
3. Profit Sharing
ACCESSIBILITY
1. Location
2. Public Access
3. Public Amenities
LOCATION
1. Mobile
2. Standing Alone
3. Part as a Tenant
MARKET
SEGMENTATION
1. Exclusive Vs Non
Exclusive
2. Open for Public
3. International Vs
Local
PRODUCT SELLING
1. PRICE
2. QUALITY
3. VARIANT
Classification
1. Type of
Resto/ café
2. Client Needs
3. Project
Management
4. Property
Management
Research &
Analysis
1. Market Share
2. Flexibility
Design
3. High
Investment Vs
Low
Maintenance
Present
Present Needs
Future
Business Grow
1. BUILDING
CONSTRUCTION
2. FURNITURE
3. DETAIL
ORNAMENT
4. FLOW LAY OUT
1. SCBD
2. SUB URBAN
3. NEW TOWN
4. PUBLIC
TRANSPORT
1. MAX. NATURAL
LIGHTING
2. MASSIVE Vs
OPEN SPACE
INTERIOR
LOWMAINTENANCE
1. MOBILE
2. STANDING
ALONE
3. PART AS A
TENANT
LOCATION
LIGHTING
STRUCTURE
HIGH INVESTMENT
INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&B
- By : Istifarini Handayani – March 2014
E : istifarini.handayani@consultant.com
Skype : Istifarini2

3. Budget Vs Cost
1. Asset/ Fund Vs Investor
2. Accountability Vs Transparency
3. Single Cashier Vs Multi Cashier
4. High Investment Vs
Low Maintenance
5. ROI Vs Investment
Operational Vs
Property Management
1. HSE Vs Maintenance
2. Renovation Vs Fixed Asset -
Lifetime
3. Building Material Vs
Furniture Material
4. Services Guarantee Vs Profitable
Investment
Design Vs Project
Management
Market Share Vs
Business Partnership
Risk Management
Vs Insurance
Profit & Loss
INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&B
- By : Istifarini Handayani – March 2014
Business Concept
1. Past – Present – Future
2.Type of Business Vs Business Ownership
3. Product Selling Vs Scope of Services
(Multi Product Vs Single Product)
4. International Vs Local
5. SWOT Analysis Vs Idealism
6. Location Vs Accessibility
7. Regulation Vs Policy
E : istifarini.handayani@consultant.com
Skype : Istifarini2
1. Design Layout Vs Zoning
Area
2. Detail Drawing Vs
Executive Summary
3. Contractor Vs List
Supplier
1. Marketing Vs Promotion
2. Sharing Profit Vs
Complementary Product
Selling
3. Time Efficiency &
Acceleration Business
Diversification
1. Well Planned Vs Well Organized
2. Time Schedule Vs Good Quality

4. Airport Station Service/ Gas Station Bus & Railways Station
SC/ MALL HOSPITALITY LEISURE
COMMERCIAL PUBLIC TRANSPORT (SHARE MARKET)
INTEGRATED DESIGN CONCEPT DIAGRAM for BUSINESS RETAIL - F&B
- By : Istifarini Handayani – March 2014
E : istifarini.handayani@consultant.com
Skype : Istifarini2
RETAIL F&B
ACCESSIBILITY
1. Location
2. Public Access
3. Public Amenities
LOCATION
1. Mobile
2. Standing Alone
3. Part as a Tenant
DESIGN GUIDANCE - High Investment –
Low Maintenance for Good Transaction (ROI)
LAY OUT
1. Flow – Circulation
2. Optimization Sitting Area
BUILDING MATERIAL
1. Façade (Interior-Exterior)
2. Ceiling Finishing
3. Floor Finishing
FURNITURE MATERIAL
1. Sitting Area
2. Cashier/ Lobby
3. Services Area
4. Kitchen Area
Business Partner Support
LIGHTING
1. Lighting Material
2. Massive /Open Space
DETAIL ORNAMENT
1. Refer to Business Concept
2. Exterior & Interior
3. Detail Material
KITCHEN & CONDIMENT AREA
1. International Standard
2. Local Standard
3. Franchise Standard
SITTING AREA
1. Style Design Vs Market Level
2. Ambience
3. Detail Furniture & Ornament
IT & ME
1. Wi-Fi Area
2. Electricity & Charging
Area
PLUMBING & HSE
1. Detail Material
2. Expose Finishing/ Covering
International Vs National 24 Hours / 20 Hours – 7 Days 24 Hours / 20 Hours – 7 Days
OPEN SPONSORSHIP
1. Co-Branding
2. Business Partner
Support
3. Profit Sharing
REGULATION, ROLES & POLICY
REGULATION, ROLES & POLICY