2. The Service Business Landscape
• U. S. workforce demographics
– > 80% in services
– < 15% in manufacturing
– ~ 3% in agriculture
• > 30% of service jobs are in government, healthcare, and education
• Business and professional service jobs are the fastest growth areas in the
U.S.
• Financial service businesses generate the most revenue per employee
(productivity) and spend the most on information technology
• Most knowledge‐based jobs are still not viewed as service jobs and as
such are not engineered and optimized for productivity and cost.
• Limited collaboration among academia, industry and government
3/6/2013 2Moises Cases
Sources: International Labor Organization and U.S. Bureau of Labor Statistics
6. An ACC Proposal ‐ Summary
• Need to develop an integrated and interdisciplinary
program of studies
• Establish a center of studies to develop educational
modules to be integrated with existing certificates
and associate degrees
• Research and develop service science based
certificates and associate degree programs
• Interlock with established societies, corporations and
SIGs related to emerging field including NSF
• Pioneer service science programs for other
universities and colleges in Texas
3/6/2013 6Moises Cases
7. CSBSS ‐ Initial Steps
1. Develop and introduce small modules on existing programs
– Social/organizational network concepts
– Work/business processes
– Customer relation management
– Organizational networks; team building
– Value co‐creation concepts
– Data/business analytics concepts
2. Interlock with IBM University Relations
– Access to IBM resources and software tools
– Seek university relation grant sponsored by local IBM
– Review educational curriculum in IBM’s AI and SSME websites
3. Interlock with ISSIP society
– Participate in Education and Research SIG
– Seek existing educational resources
– Create a chapter in Texas
3/6/2013 7Moises Cases
8. CSBSS – Future Steps
1. Obtain grant from NSF
– Curriculum/ program development and
implementation
2. Create a collaborative community for
practitioners and scholars
3. Extend modules and programs to other
departments and groups in ACC
4. Pioneer service business science programs
for other universities and colleges in Texas
3/6/2013 8Moises Cases
9. NSF Grant Highlight
• Target NSF ATE or TUES programs
• Funding assistance to completely develop educational modules
related to SSMED
• A proposal that connects modeling a region for economic
development, with a model community college education program
in the area of service enterprise engineering scalable to other
regions.
• Teaching service science by modeling a region, the skills and jobs
required to keep the region running, and finding a way to teach
service science in this type of context would be something relevant
to many regions around the world, and consistent with my
understanding of Service Enterprise Engineering ‐ which is a
simulation and operations research orientation.
3/6/2013 9Moises Cases