Innovation in Spain:Easy to say, hard to doA mixture of facts, policies and personal experience in ICTA “pre-crisis” viewR...
01Sometimes innovation is a mustand requires profound changesTelefónica DigitalTelefónica Digital   1
Innovate or ..Telefónica Digital   2
Die? …Telefónica Digital   3
02The story of European R&D“Easy to say”Telefónica DigitalTelefónica Digital   4
The Lisbon Council 2000: High Ambitions                     The Union has today                     set itself a new      ...
The Barcelona European Council 2002: on track?        Many Europeans like to think of their                     continent ...
The EU 2020 proposal: high ambitions again          The last two years have left millions                       unemployed...
03R&D statisticsWorld – EU – Spain“Hard to do”Telefónica DigitalTelefónica Digital   8
Number of researchers by world regionTelefónica Digital    9
Number of researchers per EU countryTelefónica Digital   10
Publications by regionTelefónica Digital    11
Publications per EU countryTelefónica Digital    12
GERD, Gov-financed GERD and BERDTelefónica Digital   13
Business R&D expenditure on ICT in EUTelefónica Digital   14
Rate of tax subsidies for USD 1of R&D, large and small and medium-sized firms, 2008Telefónica Digital    15
Science and innovation profile of Spain 2008Telefónica Digital     16
03Personal impression ofinnovation•In Europe•In SpainTelefónica DigitalTelefónica Digital   17
Innovation is more than research (R) and (&) more than development (D)                     +                          =A g...
But innovation is not easyTelefónica Digital     19
Europe and US face problems in different  phases of innovation process                     Situation in US        Situatio...
And the result is …Telefónica Digital     21
Why is Europe not producing more ICT product companies?    Is SAP the only large one?        An educational              ...
And what about innovation in Spain? Starting high tech ICT product companies? Question to Spanish parents: What would you...
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Jornada Innovación Madrid. Ponencia 'Innovation easy to say hard to do' Sr. Richard Benjamins, Director BI Telefónica Digital

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Innovar es algo más que I+D. En Europa el número de investigadores es correcto y el porcentaje de artículos de investigación publicados es excelente, pero los ingenieros se orientan exclusivamente a la tecnología y no al cliente y a menudo olvidan la importancia del marketing

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Transcript of "Jornada Innovación Madrid. Ponencia 'Innovation easy to say hard to do' Sr. Richard Benjamins, Director BI Telefónica Digital "

  1. 1. Innovation in Spain:Easy to say, hard to doA mixture of facts, policies and personal experience in ICTA “pre-crisis” viewRichard BenjaminsDirectorBusiness IntelligenceTelefonica DigitalJune 2012 Telefónica DigitalTelefónica Digital 0
  2. 2. 01Sometimes innovation is a mustand requires profound changesTelefónica DigitalTelefónica Digital 1
  3. 3. Innovate or ..Telefónica Digital 2
  4. 4. Die? …Telefónica Digital 3
  5. 5. 02The story of European R&D“Easy to say”Telefónica DigitalTelefónica Digital 4
  6. 6. The Lisbon Council 2000: High Ambitions The Union has today set itself a new strategic goal for the next decade: to become (2010) the most competitive and dynamic knowledge- based economy in the world …Telefónica Digital 5
  7. 7. The Barcelona European Council 2002: on track? Many Europeans like to think of their continent as a global economic superpower. But when compared to the US over the last decade or so, Europe looks like a laggard. Even when European businesses do create new products, the dismal failure of the EU to launch the Community patent on schedule potentially jeopardises intellectual property rights. The process of starting a new business in the EU is slow and expensive. Once established, European businesses face a daunting burden of red tapeTelefónica Digital 6
  8. 8. The EU 2020 proposal: high ambitions again The last two years have left millions unemployed 2010 must mark a new beginning. I want Europe to emerge stronger from the economic and financial crisis The Commission is putting forward seven flagship initiatives to catalyse progress under each priority theme "Innovation Union" to improve framework conditions and access to finance for research and innovation so as to ensure that innovative ideas can be turned into products and services that create growth and jobsTelefónica Digital 7
  9. 9. 03R&D statisticsWorld – EU – Spain“Hard to do”Telefónica DigitalTelefónica Digital 8
  10. 10. Number of researchers by world regionTelefónica Digital 9
  11. 11. Number of researchers per EU countryTelefónica Digital 10
  12. 12. Publications by regionTelefónica Digital 11
  13. 13. Publications per EU countryTelefónica Digital 12
  14. 14. GERD, Gov-financed GERD and BERDTelefónica Digital 13
  15. 15. Business R&D expenditure on ICT in EUTelefónica Digital 14
  16. 16. Rate of tax subsidies for USD 1of R&D, large and small and medium-sized firms, 2008Telefónica Digital 15
  17. 17. Science and innovation profile of Spain 2008Telefónica Digital 16
  18. 18. 03Personal impression ofinnovation•In Europe•In SpainTelefónica DigitalTelefónica Digital 17
  19. 19. Innovation is more than research (R) and (&) more than development (D) + =A good idea A process to make it(invention) profitable INNOVATIONTelefónica Digital
  20. 20. But innovation is not easyTelefónica Digital 19
  21. 21. Europe and US face problems in different phases of innovation process Situation in US Situation in EUTelefónica Digital 20
  22. 22. And the result is …Telefónica Digital 21
  23. 23. Why is Europe not producing more ICT product companies? Is SAP the only large one? An educational challenge? Nr of researchers is OK • EU engineers do not learn Nr of publications is business aspects while at university excellent • They focus on the Nr of patents is lower technology, not on the than in US customer Venture capital activity is A cultural aspect? lower than in US • Research is cool, marketing is not done • EU invents and publishes, no patents please, all open source • Risk aversionTelefónica Digital 22
  24. 24. And what about innovation in Spain? Starting high tech ICT product companies? Question to Spanish parents: What would you like your child to become • 1. Civil servant • 2. Work in Telefonica Question to young people becoming active on labour market: Where would you like to work? • 1. Public Administration • 2. Telefonica Spanish culture is wary of risks Failure doesn’t look good on your CV Spanish labour market is very closed Europe and Spain has to take innovation more seriously!Telefónica Digital 23
  25. 25. Telefónica Digital

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