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Hybrid IT: The Best of All Worlds 
As CIOs know all too well, the continuously accelerating pace of business change is driving extreme 
demand for IT infrastructure agility. New competitors continually emerge as the Internet dissolves 
market barriers, M&A activity reshapes industries and globalization drives rapid expansion into new 
territories. Rising customer expectations add pressure to continually enhance the customer experience. 
And now that IT systems underpin virtually all customer and supply chain interactions, IT solutions 
must be 100 percent available — always — even as they meet that demand for extreme agility. 
All of this means IT organizations must deliver new 
business capabilities faster, even as their budgets 
are being squeezed. “In this fiercely competitive 
landscape, many companies don’t even have time to put 
together detailed business cases before they respond 
to competitive changes. If you don’t take advantage 
of the right technologies to move quickly, you will get 
left behind,” says Elizabeth Shumacker, Vice President, 
Global Products & Solutions Marketing at CenturyLink 
Technology Solutions, a global provider of managed 
services on virtual, dedicated and colocation platforms. 
The drive to maximize IT agility in support of new 
business needs (e.g., digital customer experience; 
big data analysis) while holding down cost is leading 
many CIOs to re-imagine their core IT infrastructure. 
They’re outsourcing a growing proportion, utilizing an 
Challenge: Flexible alignment with rapidly changing 
market conditions and customer behavior. 
At stake: Most companies cannot keep up with 
business agility demands using the old, unwieldy 
IT model of building and operating data centers. 
Solution: Hybrid IT infrastructure solutions 
provide the needed agility by offering colocated, 
managed, and cloud services, along with Tier One 
network connectivity, as appropriate to match 
each business application or process — plus the 
ability to easily switch among service types as 
business needs continuously evolve. 
array of different “hybrid” approaches. This re-imagining enables them to focus more of their 
resources on delivering business applications — not managing data centers and day-to-day IT 
infrastructure updates. 
In fact, a recent survey of 550 IT leaders1 revealed that for at least the next five years, most 
organizations will use just such a hybrid mix of outsourced services — data center colocation, 
managed services and cloud — along with in-house systems. 
1 Independent survey of 550 CIOs, IT Directors, VPs of IT, and senior IT managers commissioned by CenturyLink and completed in August 2013 by Vanson Bourne, 
a research-based technology marketing consultancy.
2 
• In about two years, colocated data center 
services will be the most prevalent model. 
• In five years, outsourced managed services 
and cloud will be most widely used, while 
colocation remains important 
• While all forms of IT outsourcing remain 
important, after five years cloud services 
outgrow other outsourcing models 
HYBRID IT: 
THE BEST OF 
ALL WORLDS 
IN-HOUSE OWNED 
COLOCATION 
MANAGED SERVICES 
OUTSOURCED CLOUD 
Current 12 mo 2 yrs 5 yrs 10 yrs 
50 
30 
10 
HOW HYBRID IT WILL EVOLVE OVER TIME 
Data from independent survey of 550 CIOs, IT Directors, VPs of IT, and senior IT managers commissioned by 
CenturyLink and completed in August 2013 by Vanson Bourne, a research-based technology marketing consultancy. 
The research also demonstrates how today’s clouds do not meet all companies’ needs, partly 
because of CIOs’ concerns over security and performance, and partly due to the particular 
requirements of specific applications for which clouds are not yet well suited. For each 
organization, the right blend of services will change over time as business priorities shift, 
cloud computing matures, and new technologies emerge. 
The research truly crystalizes this fact: the old IT model of 
building and operating data centers on your own has simply 
become too unwieldy for most firms. 
But the research truly crystalizes this fact: the old IT model of building and operating data centers 
on your own has simply become too unwieldy for most firms. Instead, many CIOs are choosing 
data center colocation services as the first step on their infrastructure outsourcing journey. 
This is not only because of the high capital expense and expertise required to build data 
centers, but also because it can take months or years to bring them online. Also, a business 
already may have made capital investments in equipment that it needs to depreciate over time.
3 
HYBRID IT: 
THE BEST OF 
ALL WORLDS 
Of note, CIOs in a recent panel discussion voted “no” by a resounding 11-to-one margin when 
asked whether building your own data center is always the best strategy. “With the right 
outsourcing partner, you can leverage scale and free up your team from routine operations,” 
notes Michael Hanken, Vice President of IT at Multiquip, a manufacturer of industrial products.2 
Analysis by DCD Intelligence further illustrates the trend, showing that in North America, 
almost 25 percent of the data center footprint is already outsourced, and that footprint is 
expected to continue to expand at 15 percent annually.3 
Hybrid IT: Mixing and Matching Services to Business Priorities 
Within the broader outsourcing trend, each company’s business needs determine the optimal 
mix of services. “The questions are first, what are our business priories and metrics for 
success, and second what are the IT imperatives to drive these objectives?” says Steve 
Garrou, Vice President, Global Solutions Management at CenturyLink. 
“Once you have identified the key requirements, it’s like 
picking Legos. You need one set of Legos to build a ship; 
a different set to build an airplane.” 
Steve Garrou | Vice President, Global Solutions Management | CenturyLink Technology Solutions 
Garrou explains that by analyzing an organization’s business needs along several dimensions 
including risk and security, operating expense versus capital expense, and agility — it is then 
possible to determine the right mix of IT services to support those needs. “Once you have 
identified the key requirements, it’s like picking Legos,” he says. “You need one set of Legos to 
build a ship; a different set to build an airplane.” 
For example, one reason many CIOs are choosing data center colocation for their mission-critical 
applications is to mitigate risk. Data center colocation enables them to minimize disruption and 
maximize control over the applications, because the existing application and its servers can simply 
be moved to an external data center with highly reliable infrastructure and uptime commitments 
written into service level agreements (SLAs). 
2 “ Own our own data center? Why would anyone do that, CIOs ask,” ZDNet, April 2, 2013 © 2014 CBS Interactive. 
http://www.zdnet.com/own-our-own-data-center-why-would-anyone-do-that-cios-ask-7000012955/ 
3 North America Data Center Key Trends Report 2013-2014, DCD Intelligence, referenced at http://www.datacenterdynamics.com/focus/archive/2014/01/15-growth-forecast- 
north-america-colocation-market-2014-0
4 
HYBRID IT: 
THE BEST OF 
ALL WORLDS 
In some cases, data center colocation can also maximize agility, because it’s the fastest way to 
get an existing application up and running in a new location. For example, an international law 
firm needed to quickly establish operations in several countries when it found its competitors 
building footholds faster in those markets — with IT services being a particular bottleneck. 
To support those operations, the law firm needed to provide local staff with secure access 
to applications storing case information. The fastest way to do that was to transfer the 
applications into a colocated data center. Migrating to cloud applications would have increased 
business risk due to the significant changes required, and added months to the process. 
“Migrating lock, stock and barrel into a colocated data 
center environment is often the fastest, lowest-risk route 
for many companies.” 
Steve Garrou | Vice President, Global Solutions Management | CenturyLink Technology Solutions 
“Migrating lock, stock and barrel into a colocated data center environment is often the fastest, 
lowest-risk route for many companies,” Garrou says. “Perhaps the information is in a legacy 
system, and the only people who know the system well are a few experts within the company. 
Migrating to another application or infrastructure may take more time; and then you have the 
question of how quickly users could learn the new application and find the data they need.” 
In addition, many CIOs choose outsourced data centers for disaster-recovery operations, or 
for legacy applications that aren’t able to fully take advantage of virtualization; in other cases, 
regulatory compliance may require a high degree of control. 
Financial services firms often choose data center colocation to ensure the security of mission-critical 
applications that carry proprietary information, even as they use cloud computing 
for other functions. More important than owning the data center is knowing where the data 
is “and understanding the controls around securing it and the infrastructure it runs on,” says 
Matthew Oakley, Group Head of IT at global financial-services firm Schroders.4 Significantly, 
IT leaders surveyed last year identified security concerns and backup/disaster recovery among 
the top reasons for not using the cloud.5 
4 “ Own our own data center? Why would anyone do that, CIOs ask,” ZDNet, April 2, 2013 © 2014 CBS Interactive. 
http://www.zdnet.com/own-our-own-data-center-why-would-anyone-do-that-cios-ask-7000012955/ 
5 Independent survey of 550 CIOs, IT Directors, VPs of IT, and senior IT managers commissioned by CenturyLink and completed in August 2013 by Vanson Bourne, 
a research-based technology marketing consultancy.
5 
HYBRID IT: 
THE BEST OF 
ALL WORLDS 
At the same time, those firms may take advantage of the cloud’s on-demand elasticity for other 
purposes: to create development and test environments that can be quickly erected and just 
as quickly torn down once development is completed, or run proof-of-concept tests of big data 
analysis algorithms, Garrou says. 
Yet over time, as third-wave cloud services providers begin offering more enterprise-ready 
clouds (with integrated security, orchestration and management automation), it will ultimately 
make sense for businesses to move even mission-critical applications to a cloud. As cloud 
services mature, CIOs will be able to increase agility, security and scalability, while reducing 
cost by shifting applications to the cloud. Also important for enabling greater cloud adoption 
will be integration into enterprise IT processes, Garrou says. To that end, CenturyLink is using 
the ITIL process framework — which is widely used within enterprise IT organizations — to 
define and deliver outsourced services. 
The on-demand elasticity and pay-for-consumption model of many cloud services is, of course, 
particularly attractive for meeting unpredictable business demands or workloads that tend to 
experience sharp usage peaks. But for workloads that are more predictable in nature, managed 
services based on dedicated infrastructure can be more economical, over time, Garrou explains. 
For many CIOs, there’s a more fundamental business reason that influences how they 
choose services within a hybrid IT model: the way they measure financial performance. “If a 
company is measured on EBITDA and capital performance, they’re probably predisposed to 
capital expenditure, and will want to own their own data center equipment and maybe opt for 
colocation services,” explains Garrou. Companies that do not favor capital expenditure are 
likely to purchase more of their technology as managed or cloud services. 
Choosing a Hybrid IT Provider 
Because most companies will use a hybrid IT strategy for many years to come, it makes sense 
to find a hybrid IT provider that can deliver a broad range of outsourced IT services from data 
centers across the globe, and be unbiased in helping plan and manage overall strategy for the 
optimal mix of IT services. “With the hectic pace of business change, many businesses cannot 
really know what they will need in 3-5 years,” CenturyLink’s Shumacker says. “They may expand 
into new markets, merge with other companies, or need to reduce their technology budget.”
6 
HYBRID IT: 
THE BEST OF 
ALL WORLDS 
And IT organizations must ensure they can deliver quickly to meet demand from customers 
and their own business groups. “Consumer expectations are now very high,” Shumacker says. 
“I want to do my banking whenever I have time, from my mobile app; I want to search and 
buy my airline ticket late at night; I want to watch my favorite TV show now, not on someone 
else’s schedule. Those same expectations are reflected in demands from line of business 
owners — they don’t want to wait months for IT to deliver an application or capability.” 
“Consumer expectations are now very high…Those same 
expectations are reflected in demands from line of business 
owners — they don’t want to wait months for IT to deliver 
an application or capability.” 
Elizabeth Shumacker | Vice President, Global Products & Solutions Marketing | CenturyLink Technology Solutions 
Key to a hybrid IT strategy is the ability to integrate outsourced and in-house IT services to 
ensure smooth delivery of business capabilities to users. Not surprisingly, in the survey of 550 
IT leaders, 46 percent said their top priority when selecting an outsourcing supplier was the 
ability to provide end-to-end IT solutions — from assessments and planning, through delivery, 
to ongoing management and optimization. The next-highest priorities were scalability and 
expertise to help businesses at every stage of the outsourcing and application lifecycle (17 
percent) and breadth and depth of services portfolio, so companies can tap into new services 
as business requirements change (15 percent). 
For now, since companies are using data center colocation for their mission-critical applications, 
100 percent uptime is just table stakes for providers, says Drew Leonard, Vice President, 
Colocation Product Management, at CenturyLink. That causes CIOs to look for more than 
contractual commitments — they also want to see a demonstrated history of reliability and a 
comprehensive set of policies and procedures. 
In addition, perhaps sparked by the continuing spate of high-profile data breaches, businesses 
are focusing intensely on multi-level security — including physical security measures such as 
mantraps, locks and biometrics. And as they develop their hybrid IT strategies, businesses are 
also looking for the option to access advanced services including managed and cloud services
7 
HYBRID IT: 
THE BEST OF 
ALL WORLDS 
as well as high-speed IP connectivity all within the same data center as their colocated 
equipment. This helps ensure lower latency and eases management and integration. 
Conclusion: Hybrid IT Unlocks 
Infrastructure Agility 
Despite justified excitement about cloud 
computing, the reality is that most businesses 
are adopting a hybrid IT strategy — and will 
use a mix of outsourced and in-house IT 
services as that strategy evolves over at least 
the next five years. To meet rapidly changing 
business needs, CIOs need to be able to 
select from a range of services that maximize 
agility while minimizing cost. 
Many CIOs choose outsourced data 
centers for disaster-recovery operations, 
or for legacy applications that aren’t able 
to fully take advantage of virtualization; 
in other cases, regulatory compliance 
may require a high degree of control.
8 
HYBRID IT: 
THE BEST OF 
ALL WORLDS 
WHY CIOS 
ARE SWITCHING 
TO HYBRID IT 
SERVICES 
• Ability to provide end-to-end IT solutions from 
assessment and planning to delivery and ongoing 
management and optimization. 
• Scalability and expertise at every stage of the 
outsourcing and application lifecycles. 
• Flexibility and agility to move IT workloads to 
the optimal platform throughout their lifecycles. 
• Seeking 100 percent availability, and clearly 
defined SLAs. 
• Strong multi-level security technology, policies 
and procedures. 
• Scalability and global reach to accelerate business 
expansion into new markets. 
• Proven expertise solving diverse business problems.
About Hybrid Infrastructure Solutions from 
CenturyLink Technology Solutions 
CenturyLink’s Hybrid Infrastructure solutions infuse agility into IT infrastructure, 
whether your business is challenged with controlling costs, managing 
performance, or scaling and expanding into new markets. CenturyLink is 
recognized as the No. 2 retail colocation provider, with an extensive global 
footprint that includes more than 55 state-of-the-art data centers across North 
America, Europe, and Asia, with over 2 million square feet of raised floor space. 
About CenturyLink Technology Solutions 
CenturyLink Technology Solutions delivers innovative managed services for 
global businesses on virtual, dedicated and colocation platforms. It is a global 
leader in cloud infrastructure and hosted IT solutions for enterprise customers. 
Parent company CenturyLink, Inc. is the third-largest telecommunications 
company in the United States, and empowers CenturyLink Technology Solutions 
with its high-quality advanced fiber optic network. Headquartered in Monroe, 
LA, CenturyLink is an S&P 500 company and is included among the Fortune 500 
list of America’s largest corporations. 
For more information, visit www.centurylink.com/technology. 
Global Headquarters 
St. Louis, MO 
(800) 728-8471 
EMEA Headquarters 
United Kingdom 
+44 (0)118 322 6000 
©2014 CenturyLink. All Rights Reserved. The CenturyLink mark, pathways logo and certain 
CenturyLink product names are the property of CenturyLink. All other marks are the property 
of their respective owners. 70041714 
Asia Pacific Headquarters 
Singapore 
+65 6591 8824

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Hybrid IT

  • 1.
  • 2. 1 Hybrid IT: The Best of All Worlds As CIOs know all too well, the continuously accelerating pace of business change is driving extreme demand for IT infrastructure agility. New competitors continually emerge as the Internet dissolves market barriers, M&A activity reshapes industries and globalization drives rapid expansion into new territories. Rising customer expectations add pressure to continually enhance the customer experience. And now that IT systems underpin virtually all customer and supply chain interactions, IT solutions must be 100 percent available — always — even as they meet that demand for extreme agility. All of this means IT organizations must deliver new business capabilities faster, even as their budgets are being squeezed. “In this fiercely competitive landscape, many companies don’t even have time to put together detailed business cases before they respond to competitive changes. If you don’t take advantage of the right technologies to move quickly, you will get left behind,” says Elizabeth Shumacker, Vice President, Global Products & Solutions Marketing at CenturyLink Technology Solutions, a global provider of managed services on virtual, dedicated and colocation platforms. The drive to maximize IT agility in support of new business needs (e.g., digital customer experience; big data analysis) while holding down cost is leading many CIOs to re-imagine their core IT infrastructure. They’re outsourcing a growing proportion, utilizing an Challenge: Flexible alignment with rapidly changing market conditions and customer behavior. At stake: Most companies cannot keep up with business agility demands using the old, unwieldy IT model of building and operating data centers. Solution: Hybrid IT infrastructure solutions provide the needed agility by offering colocated, managed, and cloud services, along with Tier One network connectivity, as appropriate to match each business application or process — plus the ability to easily switch among service types as business needs continuously evolve. array of different “hybrid” approaches. This re-imagining enables them to focus more of their resources on delivering business applications — not managing data centers and day-to-day IT infrastructure updates. In fact, a recent survey of 550 IT leaders1 revealed that for at least the next five years, most organizations will use just such a hybrid mix of outsourced services — data center colocation, managed services and cloud — along with in-house systems. 1 Independent survey of 550 CIOs, IT Directors, VPs of IT, and senior IT managers commissioned by CenturyLink and completed in August 2013 by Vanson Bourne, a research-based technology marketing consultancy.
  • 3. 2 • In about two years, colocated data center services will be the most prevalent model. • In five years, outsourced managed services and cloud will be most widely used, while colocation remains important • While all forms of IT outsourcing remain important, after five years cloud services outgrow other outsourcing models HYBRID IT: THE BEST OF ALL WORLDS IN-HOUSE OWNED COLOCATION MANAGED SERVICES OUTSOURCED CLOUD Current 12 mo 2 yrs 5 yrs 10 yrs 50 30 10 HOW HYBRID IT WILL EVOLVE OVER TIME Data from independent survey of 550 CIOs, IT Directors, VPs of IT, and senior IT managers commissioned by CenturyLink and completed in August 2013 by Vanson Bourne, a research-based technology marketing consultancy. The research also demonstrates how today’s clouds do not meet all companies’ needs, partly because of CIOs’ concerns over security and performance, and partly due to the particular requirements of specific applications for which clouds are not yet well suited. For each organization, the right blend of services will change over time as business priorities shift, cloud computing matures, and new technologies emerge. The research truly crystalizes this fact: the old IT model of building and operating data centers on your own has simply become too unwieldy for most firms. But the research truly crystalizes this fact: the old IT model of building and operating data centers on your own has simply become too unwieldy for most firms. Instead, many CIOs are choosing data center colocation services as the first step on their infrastructure outsourcing journey. This is not only because of the high capital expense and expertise required to build data centers, but also because it can take months or years to bring them online. Also, a business already may have made capital investments in equipment that it needs to depreciate over time.
  • 4. 3 HYBRID IT: THE BEST OF ALL WORLDS Of note, CIOs in a recent panel discussion voted “no” by a resounding 11-to-one margin when asked whether building your own data center is always the best strategy. “With the right outsourcing partner, you can leverage scale and free up your team from routine operations,” notes Michael Hanken, Vice President of IT at Multiquip, a manufacturer of industrial products.2 Analysis by DCD Intelligence further illustrates the trend, showing that in North America, almost 25 percent of the data center footprint is already outsourced, and that footprint is expected to continue to expand at 15 percent annually.3 Hybrid IT: Mixing and Matching Services to Business Priorities Within the broader outsourcing trend, each company’s business needs determine the optimal mix of services. “The questions are first, what are our business priories and metrics for success, and second what are the IT imperatives to drive these objectives?” says Steve Garrou, Vice President, Global Solutions Management at CenturyLink. “Once you have identified the key requirements, it’s like picking Legos. You need one set of Legos to build a ship; a different set to build an airplane.” Steve Garrou | Vice President, Global Solutions Management | CenturyLink Technology Solutions Garrou explains that by analyzing an organization’s business needs along several dimensions including risk and security, operating expense versus capital expense, and agility — it is then possible to determine the right mix of IT services to support those needs. “Once you have identified the key requirements, it’s like picking Legos,” he says. “You need one set of Legos to build a ship; a different set to build an airplane.” For example, one reason many CIOs are choosing data center colocation for their mission-critical applications is to mitigate risk. Data center colocation enables them to minimize disruption and maximize control over the applications, because the existing application and its servers can simply be moved to an external data center with highly reliable infrastructure and uptime commitments written into service level agreements (SLAs). 2 “ Own our own data center? Why would anyone do that, CIOs ask,” ZDNet, April 2, 2013 © 2014 CBS Interactive. http://www.zdnet.com/own-our-own-data-center-why-would-anyone-do-that-cios-ask-7000012955/ 3 North America Data Center Key Trends Report 2013-2014, DCD Intelligence, referenced at http://www.datacenterdynamics.com/focus/archive/2014/01/15-growth-forecast- north-america-colocation-market-2014-0
  • 5. 4 HYBRID IT: THE BEST OF ALL WORLDS In some cases, data center colocation can also maximize agility, because it’s the fastest way to get an existing application up and running in a new location. For example, an international law firm needed to quickly establish operations in several countries when it found its competitors building footholds faster in those markets — with IT services being a particular bottleneck. To support those operations, the law firm needed to provide local staff with secure access to applications storing case information. The fastest way to do that was to transfer the applications into a colocated data center. Migrating to cloud applications would have increased business risk due to the significant changes required, and added months to the process. “Migrating lock, stock and barrel into a colocated data center environment is often the fastest, lowest-risk route for many companies.” Steve Garrou | Vice President, Global Solutions Management | CenturyLink Technology Solutions “Migrating lock, stock and barrel into a colocated data center environment is often the fastest, lowest-risk route for many companies,” Garrou says. “Perhaps the information is in a legacy system, and the only people who know the system well are a few experts within the company. Migrating to another application or infrastructure may take more time; and then you have the question of how quickly users could learn the new application and find the data they need.” In addition, many CIOs choose outsourced data centers for disaster-recovery operations, or for legacy applications that aren’t able to fully take advantage of virtualization; in other cases, regulatory compliance may require a high degree of control. Financial services firms often choose data center colocation to ensure the security of mission-critical applications that carry proprietary information, even as they use cloud computing for other functions. More important than owning the data center is knowing where the data is “and understanding the controls around securing it and the infrastructure it runs on,” says Matthew Oakley, Group Head of IT at global financial-services firm Schroders.4 Significantly, IT leaders surveyed last year identified security concerns and backup/disaster recovery among the top reasons for not using the cloud.5 4 “ Own our own data center? Why would anyone do that, CIOs ask,” ZDNet, April 2, 2013 © 2014 CBS Interactive. http://www.zdnet.com/own-our-own-data-center-why-would-anyone-do-that-cios-ask-7000012955/ 5 Independent survey of 550 CIOs, IT Directors, VPs of IT, and senior IT managers commissioned by CenturyLink and completed in August 2013 by Vanson Bourne, a research-based technology marketing consultancy.
  • 6. 5 HYBRID IT: THE BEST OF ALL WORLDS At the same time, those firms may take advantage of the cloud’s on-demand elasticity for other purposes: to create development and test environments that can be quickly erected and just as quickly torn down once development is completed, or run proof-of-concept tests of big data analysis algorithms, Garrou says. Yet over time, as third-wave cloud services providers begin offering more enterprise-ready clouds (with integrated security, orchestration and management automation), it will ultimately make sense for businesses to move even mission-critical applications to a cloud. As cloud services mature, CIOs will be able to increase agility, security and scalability, while reducing cost by shifting applications to the cloud. Also important for enabling greater cloud adoption will be integration into enterprise IT processes, Garrou says. To that end, CenturyLink is using the ITIL process framework — which is widely used within enterprise IT organizations — to define and deliver outsourced services. The on-demand elasticity and pay-for-consumption model of many cloud services is, of course, particularly attractive for meeting unpredictable business demands or workloads that tend to experience sharp usage peaks. But for workloads that are more predictable in nature, managed services based on dedicated infrastructure can be more economical, over time, Garrou explains. For many CIOs, there’s a more fundamental business reason that influences how they choose services within a hybrid IT model: the way they measure financial performance. “If a company is measured on EBITDA and capital performance, they’re probably predisposed to capital expenditure, and will want to own their own data center equipment and maybe opt for colocation services,” explains Garrou. Companies that do not favor capital expenditure are likely to purchase more of their technology as managed or cloud services. Choosing a Hybrid IT Provider Because most companies will use a hybrid IT strategy for many years to come, it makes sense to find a hybrid IT provider that can deliver a broad range of outsourced IT services from data centers across the globe, and be unbiased in helping plan and manage overall strategy for the optimal mix of IT services. “With the hectic pace of business change, many businesses cannot really know what they will need in 3-5 years,” CenturyLink’s Shumacker says. “They may expand into new markets, merge with other companies, or need to reduce their technology budget.”
  • 7. 6 HYBRID IT: THE BEST OF ALL WORLDS And IT organizations must ensure they can deliver quickly to meet demand from customers and their own business groups. “Consumer expectations are now very high,” Shumacker says. “I want to do my banking whenever I have time, from my mobile app; I want to search and buy my airline ticket late at night; I want to watch my favorite TV show now, not on someone else’s schedule. Those same expectations are reflected in demands from line of business owners — they don’t want to wait months for IT to deliver an application or capability.” “Consumer expectations are now very high…Those same expectations are reflected in demands from line of business owners — they don’t want to wait months for IT to deliver an application or capability.” Elizabeth Shumacker | Vice President, Global Products & Solutions Marketing | CenturyLink Technology Solutions Key to a hybrid IT strategy is the ability to integrate outsourced and in-house IT services to ensure smooth delivery of business capabilities to users. Not surprisingly, in the survey of 550 IT leaders, 46 percent said their top priority when selecting an outsourcing supplier was the ability to provide end-to-end IT solutions — from assessments and planning, through delivery, to ongoing management and optimization. The next-highest priorities were scalability and expertise to help businesses at every stage of the outsourcing and application lifecycle (17 percent) and breadth and depth of services portfolio, so companies can tap into new services as business requirements change (15 percent). For now, since companies are using data center colocation for their mission-critical applications, 100 percent uptime is just table stakes for providers, says Drew Leonard, Vice President, Colocation Product Management, at CenturyLink. That causes CIOs to look for more than contractual commitments — they also want to see a demonstrated history of reliability and a comprehensive set of policies and procedures. In addition, perhaps sparked by the continuing spate of high-profile data breaches, businesses are focusing intensely on multi-level security — including physical security measures such as mantraps, locks and biometrics. And as they develop their hybrid IT strategies, businesses are also looking for the option to access advanced services including managed and cloud services
  • 8. 7 HYBRID IT: THE BEST OF ALL WORLDS as well as high-speed IP connectivity all within the same data center as their colocated equipment. This helps ensure lower latency and eases management and integration. Conclusion: Hybrid IT Unlocks Infrastructure Agility Despite justified excitement about cloud computing, the reality is that most businesses are adopting a hybrid IT strategy — and will use a mix of outsourced and in-house IT services as that strategy evolves over at least the next five years. To meet rapidly changing business needs, CIOs need to be able to select from a range of services that maximize agility while minimizing cost. Many CIOs choose outsourced data centers for disaster-recovery operations, or for legacy applications that aren’t able to fully take advantage of virtualization; in other cases, regulatory compliance may require a high degree of control.
  • 9. 8 HYBRID IT: THE BEST OF ALL WORLDS WHY CIOS ARE SWITCHING TO HYBRID IT SERVICES • Ability to provide end-to-end IT solutions from assessment and planning to delivery and ongoing management and optimization. • Scalability and expertise at every stage of the outsourcing and application lifecycles. • Flexibility and agility to move IT workloads to the optimal platform throughout their lifecycles. • Seeking 100 percent availability, and clearly defined SLAs. • Strong multi-level security technology, policies and procedures. • Scalability and global reach to accelerate business expansion into new markets. • Proven expertise solving diverse business problems.
  • 10. About Hybrid Infrastructure Solutions from CenturyLink Technology Solutions CenturyLink’s Hybrid Infrastructure solutions infuse agility into IT infrastructure, whether your business is challenged with controlling costs, managing performance, or scaling and expanding into new markets. CenturyLink is recognized as the No. 2 retail colocation provider, with an extensive global footprint that includes more than 55 state-of-the-art data centers across North America, Europe, and Asia, with over 2 million square feet of raised floor space. About CenturyLink Technology Solutions CenturyLink Technology Solutions delivers innovative managed services for global businesses on virtual, dedicated and colocation platforms. It is a global leader in cloud infrastructure and hosted IT solutions for enterprise customers. Parent company CenturyLink, Inc. is the third-largest telecommunications company in the United States, and empowers CenturyLink Technology Solutions with its high-quality advanced fiber optic network. Headquartered in Monroe, LA, CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America’s largest corporations. For more information, visit www.centurylink.com/technology. Global Headquarters St. Louis, MO (800) 728-8471 EMEA Headquarters United Kingdom +44 (0)118 322 6000 ©2014 CenturyLink. All Rights Reserved. The CenturyLink mark, pathways logo and certain CenturyLink product names are the property of CenturyLink. All other marks are the property of their respective owners. 70041714 Asia Pacific Headquarters Singapore +65 6591 8824