Take-aways from sxsw by v3
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Take-aways from sxsw by v3

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Take-aways from sxsw by v3 Take-aways from sxsw by v3 Presentation Transcript

  • venturethreeWe’re all on a journeyTake-aways from sxsw 2013.March 20th, 2013
  • venturethree 2 Now that the Internet of Things is a reality, what can technology actually do for us?
  • venturethree 3 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  • venturethree 4 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  • venturethree 5 Create for the open web “The question is not about what you can do but what people will be able to do with what you are building.” Tim Berners-Lee More on Web Platform
  • venturethree 6 “The best thing about Tim-Berners Lee is not that he created the world wide web, it’s that he didn’t trademark it.”
  • venturethree 7 Google opens services through partners Glass Mirrors’ API by Google NYT x Glass demo
  • venturethree 8 Google invites brands into collaborative storytelling “We are here to invite you to play with our plumbing” Aman Govil, Google Projects at www.artcopycode.com
  • venturethree 9 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  • venturethree 10 “Moonshots are seemingly impossible and yet impossibly-important ideas that through science and technology can be brought to reality.” Astro Teller, Captain of moonshots, Google[x] Lab ‘moonshot’ division
  • venturethree 11 Shifting perspective is more powerful “It’s often easier to make something 10 times better than it is to make it 10 percent better.”
  • venturethree 12 The sky is no longer the limit! Elon Musk, Co-Founder of Paypal, disrupts industries, builds electric cars Telsla and helps NASA going to Mars (SPACE X). He’s getting ready for commercial space, creating a base in Texas, and making reusable spaceships. He doesn’t want to rely on someone else will to Watch an extract make it happens. So he does it himself.
  • venturethree 13 Both conclude: Bravery and creativity are more important than intelligence and money.
  • venturethree 14 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  • venturethree 15 Technology adds personality to objects Watch demo
  • venturethree 16 Online shopping features reshape retail experience Bring your retail store to life: Inside store Online - How do we translate customer reviews offline? % Revenue 93% 7% - How can we customize the retail experience based on % Media 90% 10% past purchases? Spend Read more
  • venturethree 17 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  • venturethree 18 “The best interface is no interface” Golden Krishna, Senior Designer at Samsung Innovation Labs More on #NoUI
  • venturethree 19 Example: unlocking a car 13 steps with BMW 3 steps with No UI 1.A driver approaches her car. 1.A driver approaches her car. 2.Takes her smartphone out of her purse. 2.The car doors unlock. 3.Turns her phone on. 3.She opens her car door. 4.Slides to unlock her phone. 5.Enters her passcode into her phone. 6.Swipes through a sea of icons, trying to find the app. 7.Taps the desired app icon. 8.Waits for the app to load. 9.Looks at the app, and tries to figure out (or remember) how it works. 10.Makes a best guess about which menu item to hit to unlock doors and taps that item. 11.Taps a button to unlock the doors. 12.The car doors unlock. 13.She opens her car door. More on #NoUI
  • venturethree 20 Leap Motion, or “Kinect on steroids” Clay modeling demo
  • venturethree 21 “Glass is all about getting technology out of the way” Timothy Jordan Demo
  • venturethree 22 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  • venturethree 23 From motion capture to Maya in a few minutes Lynx A Camera on Kickstarter
  • venturethree 24 Desktop 3D scanner makes it accessible Demo
  • venturethree 25 3D printers connect designers and manufacturers Shibuya’s Fab Cafe
  • venturethree 26 And it works! Demo
  • venturethree 27 6 trends for 2013 From To 1 Apps Open web & APIs 2 Iterations Moonshots 3 Digital integration Connecting the physical 4 User interface No user interface 5 Augmented reality 3D prototyping 6 Social media Brand narratives
  • venturethree 28 The future of news by Buzz Feed A Jean-Paul Sartre book for your philosophy, a copy of Le Monde to get the news, and a chat with the lady who sat next to you to get the latest gossips. Who said people wanted it siloed?
  • venturethree 29 Make it viral-ready! “You can’t go viral if your content can’t be viewed and shared on the mobile web.” Jonah Peretti, Founder & CEO of BuzzFeed Top slides
  • venturethree 30 Coca-Cola presents “journey” “I moved my team from PR sources to actual journalists and writers. Everyone in the organisation now has to shift the way we think. For us it’s a huge business transformation.” Ashley Brown, Coca-Cola, Digital & social media director Read notes
  • venturethree 31 Online publishers refuse banner ads
  • venturethree 32 Google Glass gives requirements to advertisers - Design for glass - Don’t get in the way - Keep it timely - Avoid the unexpected NYT x Glass demo
  • venturethree 33 In summary
  • venturethree 34 We are all on a journey sxsw 2013 was less of a tech fest. It was the year of maturity or the end of the “digital” industry for the benefit of one big environment. As humans, we need to understand what role we want technology to play in our lives. And we have to work together to make it happen and create relevant experiences for all of us.
  • venturethree 35 Thank you, please share your thoughts, leave us a comment.