Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
National Director, Strategy and Solutions at Starcom
Industry
Advertising / Marketing / PR
Website
www.planningfornetworks.com
About
I am an analytical, creative and strategic communications planner with experience across Alcohol, Finance, Ecommerce, FMCG and Travel categories. Much of what I do is about inspiring and challenging people to approach familiar problems in different ways, whether clients’ business objectives or internal agency processes. Recently i've been working mostly with media that's made by brands rather than media owners, much of it based on the principle that people change their behaviour through interactions with other people, and where advertising or media has a role it is to create things to talk about.
I have had the word ‘digital’ in some of my job titles and not in others: I prefer to th...
Tags
media
advertising
marketing
social
planning
brands
strategic planning
ideas
digital
future
economics
attention
networks
network
communities
behavioural economics
behaviour change
social strategy
innovation
media planning
agencies
advertising and marketing
p2p
cloud
mobile
agency
interestingness
free
tools
media agency
passion
internet
social media
people
strategy
social business
technology
See more