being culturally digital

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practical internetting and geekery for media planners
a lunchtime seminar @zenithoptimedia london

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being culturally digital

  1. 1. being culturally digital……
  2. 2. what people wanted to find out about
  3. 6. brands = people people = media Interestingness is the currency of the internet Sharing is the culture that underpins the internet
  4. 7. Effect Cause Separating strategy and tactics
  5. 8. interestingness and sharing……
  6. 9. Where really smart people share really smart things
  7. 10. Some more inspiring places
  8. 11. … or just look at what these guys read…
  9. 12. ..this bit…
  10. 13. … or these Zed/ZO blogs
  11. 14. … and keep reading these …
  12. 15. this stuff is interesting… … because these people are interesting people > search engines at finding interestingness
  13. 16. places to share stuff
  14. 17. this isn’t me this is me reputation = result of sharing stuff
  15. 18. Twitter = sharing on steroids
  16. 19. = + + the question is not whether to use it it is how many things you can use it for
  17. 20. = (clue: not advertising)
  18. 21. Follow interesting people
  19. 22. Sort them into relevant groups
  20. 23. … then listen for a bit before joining in (like we tell brands to…) http://www.flickr.com/photos/seanomalone/
  21. 24. … because it’s all about joining in…. blog comments (like we tell brands to…)
  22. 25. then add yourself to lists
  23. 26. networks……
  24. 27. @graemewood: anyone got any "bad examples" of brands using social media? case studies from: networks cross agency, country and category borders ZO Planner: what should my client avoid on Twitter? … in 15 minutes … Planning Director, Universal McCann Asia-Pacific Planning Director, WPP Hong Kong Digital Strategist, Geronimo London Digital Planner, RedWeb PR, UK Account Director, TriMedia PR, UK
  25. 28. making stuff……
  26. 29. this isn’t why YouTube is so important this is
  27. 30. I can’t write code , but making widgets is really easy
  28. 31. this looks difficult but took an hour to learn
  29. 32. visualising stuff……
  30. 33. Spezify.com
  31. 34. Tweetreach.com
  32. 35. Neoformix.com
  33. 36. … I’ve got loads more of these….
  34. 37. measuring stuff……
  35. 38. Client iGoogle dashboard
  36. 39. low cost, professional quality , , free demo – great for pitches
  37. 40. … I’ve got loads more of these too….
  38. 41. … I keep them here….
  39. 42. your turn…… Twitter: @graemewood Blog: GeekMedia Delicious: Irata Slideshare: Irata

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