Michael King  SEO ManagerPublicis Modem      @ipullrank
Personas help you identify how to find your link prospects and how tostart a conversation with them once you do.Read: http...
=DownloadString(“http://www.ipullrank.com/tools/expandurl/?url=[INSERT SHORTENED URLHERE]”)   =DownloadString(CONCATENATE(...
Read: http://analyzewords.com
Building links by persona helps measure the effectiveness of efforts on business goals
Tool: http://ifttt.com
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Link Building Using Social Media
Upcoming SlideShare
Loading in...5
×

Link Building Using Social Media

9,404

Published on

Published in: Technology, Business
4 Comments
12 Likes
Statistics
Notes
No Downloads
Views
Total Views
9,404
On Slideshare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
122
Comments
4
Likes
12
Embeds 0
No embeds

No notes for slide
  • Next: Download the preso
  • This is what traditional link building is. It doesn’t work that well.
  • Next: Use Quant Tools
  • Next: Develop Personas
  • Next: Find out who they are
  • Next: but!
  • Next: issues with seer method
  • Next: made a tool
  • Next: followerwonk
  • Next: siteskout
  • Next: talk to people like people
  • Next: make your message stand out
  • Next: offer value
  • Next: dangle the carrot
  • Next: dangle the carrot
  • Next: maintain the rapport
  • Next: follow me
  • Next: Who is your target audience?
  • Next: follow me
  • Link Building Using Social Media

    1. 1. Michael King SEO ManagerPublicis Modem @ipullrank
    2. 2. Personas help you identify how to find your link prospects and how tostart a conversation with them once you do.Read: http://outspokenmedia.com/seo/content-based-outreach-for-link-building (@justinrbriggs)
    3. 3. =DownloadString(“http://www.ipullrank.com/tools/expandurl/?url=[INSERT SHORTENED URLHERE]”) =DownloadString(CONCATENATE("http://ipullrank.com/tools/expandurl/?url=",[CELL NAME]))
    4. 4. Read: http://analyzewords.com
    5. 5. Building links by persona helps measure the effectiveness of efforts on business goals
    6. 6. Tool: http://ifttt.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×