1. Michael King
SEO Manager
Publicis Modem
@ipullrank

9. Personas help you identify how to find your link prospects and how to
start a conversation with them once you do.
Read: http://outspokenmedia.com/seo/content-based-outreach-for-link-building (@justinrbriggs)

16. =DownloadString(“http://www.ipullrank.com/too
ls/expandurl/?url=[INSERT SHORTENED URL
HERE]”)
=DownloadString(CONCATENATE("http://ipullrank.com/tools/expandurl/?url=",[CELL NAME]))

22. Read: http://analyzewords.com

23. Building links by persona helps measure the effectiveness of efforts on business goals

30. Tool: http://ifttt.com