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Link Building Using Social Media

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  • Next: Download the preso
  • This is what traditional link building is. It doesn’t work that well.
  • Next: Use Quant Tools
  • Next: Develop Personas
  • Next: Find out who they are
  • Next: but!
  • Next: issues with seer method
  • Next: made a tool
  • Next: followerwonk
  • Next: siteskout
  • Next: talk to people like people
  • Next: make your message stand out
  • Next: offer value
  • Next: dangle the carrot
  • Next: dangle the carrot
  • Next: maintain the rapport
  • Next: follow me
  • Next: Who is your target audience?
  • Next: follow me

Transcript

  • 1. Michael King SEO ManagerPublicis Modem @ipullrank
  • 2. Personas help you identify how to find your link prospects and how tostart a conversation with them once you do.Read: http://outspokenmedia.com/seo/content-based-outreach-for-link-building (@justinrbriggs)
  • 3. =DownloadString(“http://www.ipullrank.com/tools/expandurl/?url=[INSERT SHORTENED URLHERE]”) =DownloadString(CONCATENATE("http://ipullrank.com/tools/expandurl/?url=",[CELL NAME]))
  • 4. Read: http://analyzewords.com
  • 5. Building links by persona helps measure the effectiveness of efforts on business goals
  • 6. Tool: http://ifttt.com