Effective Email Marketing for your business
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Effective Email Marketing for your business
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Effective Email Marketing for your business
- 1. Effective email marketing 01/06/2015 1 Ignore at your peril
- 3. Reasons for using email marketing 01/06/2015 3 Karl Murray, ingage.ie
- 4. Golden rules when using email • Make it relevant • Don’t forget to engage • Timely • Deliver to specific groups or sub groups 01/06/2015 4
- 5. 01/06/2015 5 What? Of users use email daily Compared with 57% of Facebook users Exact Target Channel Survey: 2012 Fact 91%
- 6. 01/06/2015 6 What? Of people made a purchase as a result of a marketing message via email. Compared with 20% of Facebook users Exact Target Channel Survey: 2012 Fact 66%
- 7. 01/06/2015 7 What? 41$ return on investment DMA: 2011 http://www.magillreport.com/Email-Remains-ROI-King-Net-Marketing-Set-to-Overtake-DM/ Fact 1$Spent on email marketing
- 8. RoI comparison 01/06/2015 8 0 5 10 15 20 25 30 35 40 45 Telemarketing Direct Marketing Direct Mail Newspaper Ads Online Marketing e-mail Marketing 6 12 16 17 24 41 Return on Investment Return on Investment
- 10. E-zine Do’s and Don’t s • Always get permission • Always link back to website • Give ‘unsubscribe’ option • Include postal address & reply email • Don’t buy email lists • Never share lists • Be Content aware! • Don’t spam – Spam is in the eye of the beholder • No attachments 01/06/2015 10
- 11. Build your lists • Signup on website – Add “subscribe form” – Offer a benefit – Ask for the ‘must haves’ • Tradeshows, events, • Sales calls • Facebook sign ups to ezine – E.g. MailChimp/FB integration • Customers - Online / Offline 01/06/2015 11
- 12. Build your lists • Quality NOT Quantity • SEGMENT your list – Gender, Age, Geography – History – Customer status – Other 01/06/2015 12 http://ico.org.uk/for_the_public/topic_specific_guides/ marketing/texts
- 13. Content Content Content ... 01/06/2015 13
- 14. Content Content Content ... • Personalise it with Merge fields – ‘Hi Simon,’ • Avoid – ‘Free’ – ‘Discount’ – ‘Offer’ • Don’t shout with Red • DON’T SHOUT WITH CAPITALS • Leave out over-punctuation!!!!!!!!!!!!!!!! 01/06/2015 14
- 15. When you’re in design mode... 01/06/2015 15 • Keep HTML Emails to 500-600 Pixels in width • Always – ‘Click here’ to view it in your browser • Don’t Depend on Images for message delivery • Beware of special characters in your emails • Test the end product on different email clients • Never design and send as one big image
- 16. When you’re in design mode... 01/06/2015 16 • Eye-catching Subject Line • Calls to Action • Links back to website
- 17. Content Content Content ... 01/06/2015 17 http://www.pinterest.com/pin/219480181816146398/
- 18. Content Content Content ... 01/06/2015 18 http://www.pinterest.com/pin/219480181816146398/
- 19. Content Content Content ... 01/06/2015 19 http://www.pinterest.com/pin/219480181816146398/
- 20. Content Content Content ... 01/06/2015 20 http://www.pinterest.com/pin/219480181816146398/
- 21. Content Content Content ... • When to deliver – Tues/Wed 11 am – Never Friday • Except..... • Analyse your data 01/06/2015 21