http://www.inventium.com.au/ Back in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative.

1. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Inventium
http://www.inventium.com.au/
Back in 2006, Inventium’s founder, Dr Amantha Imber was working as a
consumer psychologist in a big advertising agency. The agency had put
her through a lot of creative thinking training which she loved.
However, when she started getting deeper into researching the field,
she realised that all these training companies had done was rip off
Edward de Bono techniques from the 70s and re-package them as their
own. She thought that, ironically, this was pretty uncreative.

2. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Amantha had always been a bit of a science geek and kept reading the
jargon-filled academic journals long after leaving university. She noticed
that there were hundreds, if not thousands, of studies being conducted
around the world that looked at what variables increased a person’s
ability to think more creatively and a company’s ability to innovate.
However, she realised that there was a great divide between this great
research that was being done in the world of academia, and what was
actually getting used in the ‘real world’.
So in 2007, she had the idea of starting a company that applied the
science of psychology and neurology to boosting creativity and
innovation - something that had never been done before. Since
Inventium opened its doors, Amantha and her team, have helped
literally thousands of people across Australia, the United States, the UK,
Europe, Africa and New Zealand improve their ability to generate great
ideas.
Get happy to get creative

3. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Innovation Strategy:
Twenty Ways to Improve
Your Staffs Work Efficiency
Innovation strategy can help you create
new and better methods with regard to
improving your staffs work efficiency. It will
certainly be very difficult to make your
company become successful if you don’t
come up with a good strategy. You need to
understand that old strategies never last.
You should have noticed that the method
that you used two years ago is no longer
effective. If you want your company to
survive in the competitive world, then you
have to adapt. You need to learn new things
and incorporate it to your company’s
innovation strategy.
If you want your business to flourish, then
you have to search for ways to improve
your staff’s performance. It goes without
saying that the success of a firm is
somewhat dependent on the ability of its
people. If the staff doesn’t work hard as you
want them to, then your firm will surely go
down the drain. If you feel that your
company’s production is slowing down,
then you have a problem. In this day and
age, it is important to become smart with
regard to managing your employees. You
have to make sure that they are not
slouching during work hours. Here are the
things that you can do to help improve their
productivity:
1. Establish employee accountability
2. Encourage
3. Recognize
4. Reward
5. Ensure consistent performance
6. Reach out
7. Avoid micro management
8. Provide written process for
everything
9. Make use of time-tracking tools
10. Conduct team building exercises
11. Keep communication channels open
12. Pay well
13. Make use of tools to monitor
internet access
14. Emphasize teamwork
15. Train managers to be humane
16. Set realistic targets
17. Rotate tasks
18. Enable regular reviews and
feedbacks
19. Make use of content-blocking tools
20. Provide options for additional
training

4. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
If you want to learn more how to make use
of great methods to improve your staffs
work efficiency, then you should use the
internet to acquire great information. The
web is a great tool to use if you want to
learn something new. The net have daily
updates that you can read. You will learn
new things every day and this will help you
become a better owner.
It’s also good if you make use of innovation
training to update your knowledge with the
latest strategies. This is great for
entrepreneurs who need the latest and
effective methods to solve their problems
regarding staff development. Moreover,
using new and effective methods save time,
effort, money, and resources. There’s no
point using obsolete techniques. Your
company deserves better so be sure to
learn more and implement great programs
to your firm.
Move Your Company Forward
with Innovation Strategy
An effective company plants the seed of
success to his employee’s right from the
start. With a goal in mind and a positive
thought of what your company’s future will
be, your business, whatever it is, will strive
and succeed. What is needed is a mind that
is open to constant change and innovation
strategy. When thinking about the future, it
is more likely that a company will
accomplish something if they know that
what they have now can be so much better.
A business that plants the desire to succeed
in their employee’s heart is a company that
can and will grow profitable. Still, the first
thing that will have to be in their minds is to
forego profit as their number one motive
but instead company growth. The people
working together on the same goal are the
ones mostly on top, if you and your people
want only what is best for the company
then the profit will just follow through.

5. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
That being said a good company manager
will seek to find likeminded individuals in
his employees. Moreover those
hardworking and talented individuals
should be placed within key positions in the
company. The goal is to nurture individuals
who can lead and manage, plus those that
can innovate and create. When you have
these individuals helping the company’s
growth, anything is possible.
Never suppress anybody’s ideas, it is much
better to hold daily gatherings which
promote open-minded discussions within
the company. If someone wants to
contribute to the company’s growth then
their voices should be heard and their ideas
be taken into consideration. Nevertheless
these individuals should be taken seriously
as your key employees; if his ideas are as
good as he says it is then a promotion
would be quite helpful for his growth which
in turn will make him more valuable to the
company.
This does not mean that the status quo
should be abolished altogether. More or
less this should be a means to show the
company what type of leadership they are
under in. if employees see their leaders as
proactive and working on the same goal,
those that have creativity and innovation
radiate within their being, then they will be
heartened to work towards the same goals
that the company strive for as well.
Inspiring others to move towards the
company’s goal and rewarding their loyalty
and hard work turn towards betterment.
That being said, a perfect business can only
be achieved by a company that knows how
to listen to their people. Those that have
the same mind to push for growth instead
of solely profit, if these qualities are
achieved by a startup company then their
business will prosper and grow.

6. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Innovation Strategy: Stay
Ahead Of the Competition
If you want to become successful in the
world of business, you need to create new
and exciting ideas. The competition in this
field is tough so you have to come up with
optimum solutions whenever you
encounter problems. Putting up a business
is not easy. There are thing that needs to be
taken care of and people to pay. A business
person would always encounter problems
which is why you need to come up with a
great innovation strategy that you use to
stay in this competitive world. Being
innovative means that you can bring new
products, enhance production, and increase
sale.
If you want to become successful in the biz,
there are things that you need to take note:
 Learn about your competition – A
smart business person would not
just stay on the sides and let things
flow. This is a good thing if things go
in your favor but if you are losing
clients, then it is important that you
know why. Learn why your
competitors are better than you.
What makes their services so good
that many people want it? As the
owner, you need to analyze your
competition and learn how you can
keep up or stay ahead of the game.
 Target market – If you don’t want to
waste money on the wrong
marketing strategy, then you need
to figure out your target audience.
Know the people wants as well as
the things that attract their
attention. Do this and your company
will definitely become more in
demand than your competitors.
 You need to understand your
business – It’s not enough that you
know about your rivals. You need to
understand what your business is for
and how you can attract more
customers using great marketing
methods. What’s the difference
between your products and services
and your competitors and how can
you sell them to the public?

7. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
 Learn how to maximize profits –
Determine the product and service
that the public favors and focus on
it. You have to bring the correct
products and service up front if you
want your customers to notice.
Learn what is in demand now and
what will be in demand in the future
so that you can benefit from it.
Do a reconnaissance mission and learn
about anything and everything that relates
to business. This way, you will be able to
stay ahead of the biz. Make use of creative
thinking techniques and you will surely
become successful in your endeavors.