[Webinar] managing your contacts better

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These slide go along with our recent Customer Webinar on managing your contacts better, running through the vitally important core of any company - your customer data. This webinar was also recorded

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[Webinar] managing your contacts better

  1. 1. Managing Your Contacts Better
  2. 2. http://support.intouchcrm.co.uk/
  3. 3. https://www.facebook.com/intouchcrm https://twitter.com/intouchcrm
  4. 4. Matthew Ruddle Customer Services Director
  5. 5. Agenda for the Webinar • Why Manage Your Contacts • What Makes a Good List • How to Segment Your Database • Why You Need to Segment Your Data
  6. 6. Why Manage Your Contacts
  7. 7. New leads are….
  8. 8. Lifecycle Stage buying now are open to idea are not thinking about it don’t think they are interested definitely are not interested
  9. 9. Information Stages
  10. 10. Information Stages
  11. 11. Information Stages
  12. 12. Target the right Buyer Persona
  13. 13. Build Better Relationships
  14. 14. What Makes a Good List?
  15. 15. 1. List Hygiene 1. Ensuring Opt In’s 2. Removing unengaged subscribers 3. Understanding what information prospects want
  16. 16. Purchased Lists = Spam
  17. 17. 2. Understanding The Buzz Anti Spam Laws Sender Scores Honey Pots Spam Traps Hard Bounce Soft Bounce
  18. 18. 3. Managing Opt Outs
  19. 19. 4. Managing Churn
  20. 20. 5. Group by Persona Property
  21. 21. How to Segment your Contact Database
  22. 22. Segmentation Requires Two Things 1. Understanding your Buyer Persona 2. What you Know About Their Buying Decisions
  23. 23. You can create groups….. When a contact completes a form
  24. 24. You can create groups…..
  25. 25. What Criteria to Segment ? Start with your Buyer Persona • Gender • Job Title • Geography • Interest Area • Lifecycle Stage
  26. 26. Segment as small as possible
  27. 27. Why You Need to Segment Your Data
  28. 28. Keep in touch with your audience
  29. 29. Raise Brand Awareness
  30. 30. Making sure your leads don’t forget you
  31. 31. Webinar Tasks
  32. 32. Webinar Tasks 1. Make sure your contact list is clean and scrubbed of all unengaged contacts 2. Work out the criteria you will group your contacts by 3. Segment your database into groups for greater email performance 4. Download the email campaign builder
  33. 33. Intouch Support http://support.intouchcrm.co.uk/

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