The New Rules of Google Dominance - Part 2

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The New Rules of Google Dominance - Part 2

  1. 1. Over to Andy
  2. 2. time is running out!If you don’t have a brand,your Google days are@andybeal
  3. 3. Your brand ismorethan just A logo
  4. 4. Your Brand is......the sum of yourparts@andybeal
  5. 5. “Character is like a tree andreputation like a shadow.The shadow is what we think of it;the tree is the real thing.”AbrahamLincoln
  6. 6. Which means...
  7. 7. manipulating GoogleIs no longerenough toensure success@andybeal
  8. 8. You must convince+That YOU ARE...@andybeal
  9. 9. trustworthy
  10. 10. engaged
  11. 11. pervasive
  12. 12. established
  13. 13. A REALBrand
  14. 14. How?
  15. 15. It all starts with listening...
  16. 16. @andybeal
  17. 17. Don’t just jump in...... and hope for the
  18. 18. Repair damaged reputationIncrease Twitter followersMore Facebook LikesImprove search engine trafficLess reliance on Google
  19. 19. What do you REALLY want?What do YOU want?
  20. 20. Build your Circles ofInfluence
  21. 21. Have consistency in your channelbrandingBE Congruent@andybeal
  22. 22. Be Like...
  23. 23. Coca-Cola@andybeal
  24. 24. mcdonald’s
  25. 25. trackur
  26. 26. BUT Most of all...Don’t let yourchannels be voidof your presence...be there!@andybeal
  27. 27. Foster a sharingmentality
  28. 28. impress Google bysharing...“Great content”Contest & SweepstakesOther’s workCompany NewsIndustry insightsPraise & Reviews
  29. 29. Be shareableWhat’s the attention span of eachchannel’saudience?How do you want them to share?Where do you want them to share?Are you producing content worth
  30. 30. Understand youraudience
  31. 31. 2 minutes of Effort1,500+ social shares13,000+ Pageviews
  32. 32. stand out from thecrowdAdd video or animation to blog postsGrab your Google+ AuthorshipInfographics still have legsUse microdataBe Pinnable@andybeal
  33. 33. Email ListsForumssocial networkslocal eventsImages@andybeal
  34. 34. Measure beyondthe SERPs
  35. 35. dominating Google Means: Building a memorable brand Focusing on the strategy as much as the tactics Providing a brand experience that crosses allchannels Sending signals to Google & customers that you’retrusted Being greater than the sum of your brand’s parts@andybeal
  36. 36. your brand should be likechainmailif a single point fails, it is stillstrong, flexible and gets the job@andybeal
  37. 37. Back to Simon

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