The New Rules of Google Dominance - Part 2

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Interactivity Digital presentation by Andy Beal

Interactivity Digital presentation by Andy Beal

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Transcript

  • 1. Over to Andy
  • 2. time is running out!If you don’t have a brand,your Google days are@andybeal
  • 3. Your brand ismorethan just A logo
  • 4. Your Brand is......the sum of yourparts@andybeal
  • 5. “Character is like a tree andreputation like a shadow.The shadow is what we think of it;the tree is the real thing.”AbrahamLincoln
  • 6. Which means...
  • 7. manipulating GoogleIs no longerenough toensure success@andybeal
  • 8. You must convince+That YOU ARE...@andybeal
  • 9. trustworthy
  • 10. engaged
  • 11. pervasive
  • 12. established
  • 13. A REALBrand
  • 14. How?
  • 15. It all starts with listening...
  • 16. @andybeal
  • 17. Don’t just jump in...... and hope for the
  • 18. Repair damaged reputationIncrease Twitter followersMore Facebook LikesImprove search engine trafficLess reliance on Google
  • 19. What do you REALLY want?What do YOU want?
  • 20. Build your Circles ofInfluence
  • 21. Have consistency in your channelbrandingBE Congruent@andybeal
  • 22. Be Like...
  • 23. Coca-Cola@andybeal
  • 24. mcdonald’s
  • 25. trackur
  • 26. BUT Most of all...Don’t let yourchannels be voidof your presence...be there!@andybeal
  • 27. Foster a sharingmentality
  • 28. impress Google bysharing...“Great content”Contest & SweepstakesOther’s workCompany NewsIndustry insightsPraise & Reviews
  • 29. Be shareableWhat’s the attention span of eachchannel’saudience?How do you want them to share?Where do you want them to share?Are you producing content worth
  • 30. Understand youraudience
  • 31. 2 minutes of Effort1,500+ social shares13,000+ Pageviews
  • 32. stand out from thecrowdAdd video or animation to blog postsGrab your Google+ AuthorshipInfographics still have legsUse microdataBe Pinnable@andybeal
  • 33. Email ListsForumssocial networkslocal eventsImages@andybeal
  • 34. Measure beyondthe SERPs
  • 35. dominating Google Means: Building a memorable brand Focusing on the strategy as much as the tactics Providing a brand experience that crosses allchannels Sending signals to Google & customers that you’retrusted Being greater than the sum of your brand’s parts@andybeal
  • 36. your brand should be likechainmailif a single point fails, it is stillstrong, flexible and gets the job@andybeal
  • 37. Back to Simon