The New Rules of Google Dominance - Part 2
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The New Rules of Google Dominance - Part 2



Interactivity Digital presentation by Andy Beal

Interactivity Digital presentation by Andy Beal



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The New Rules of Google Dominance - Part 2 The New Rules of Google Dominance - Part 2 Presentation Transcript

  • Over to Andy
  • time is running out!If you don’t have a brand,your Google days are@andybeal
  • Your brand ismorethan just A logo View slide
  • Your Brand is......the sum of yourparts@andybeal View slide
  • “Character is like a tree andreputation like a shadow.The shadow is what we think of it;the tree is the real thing.”AbrahamLincoln
  • Which means...
  • manipulating GoogleIs no longerenough toensure success@andybeal
  • You must convince+That YOU ARE...@andybeal
  • trustworthy
  • engaged
  • pervasive
  • established
  • A REALBrand
  • How?
  • It all starts with listening...
  • @andybeal
  • Don’t just jump in...... and hope for the
  • Repair damaged reputationIncrease Twitter followersMore Facebook LikesImprove search engine trafficLess reliance on Google
  • What do you REALLY want?What do YOU want?
  • Build your Circles ofInfluence
  • Have consistency in your channelbrandingBE Congruent@andybeal
  • Be Like...
  • Coca-Cola@andybeal
  • mcdonald’s
  • trackur
  • BUT Most of all...Don’t let yourchannels be voidof your there!@andybeal
  • Foster a sharingmentality
  • impress Google bysharing...“Great content”Contest & SweepstakesOther’s workCompany NewsIndustry insightsPraise & Reviews
  • Be shareableWhat’s the attention span of eachchannel’saudience?How do you want them to share?Where do you want them to share?Are you producing content worth
  • Understand youraudience
  • 2 minutes of Effort1,500+ social shares13,000+ Pageviews
  • stand out from thecrowdAdd video or animation to blog postsGrab your Google+ AuthorshipInfographics still have legsUse microdataBe Pinnable@andybeal
  • Email ListsForumssocial networkslocal eventsImages@andybeal
  • Measure beyondthe SERPs
  • dominating Google Means: Building a memorable brand Focusing on the strategy as much as the tactics Providing a brand experience that crosses allchannels Sending signals to Google & customers that you’retrusted Being greater than the sum of your brand’s parts@andybeal
  • your brand should be likechainmailif a single point fails, it is stillstrong, flexible and gets the job@andybeal
  • Back to Simon