This document discusses the importance of building a strong brand across multiple online channels in order to succeed beyond just search engine optimization. It emphasizes that brands must focus on being trustworthy, engaged, established and pervasive by listening to their audiences and sharing great content across email, social media and other forums. It also stresses measuring engagement across channels, understanding audiences, and creating a consistent brand experience in order to dominate search engines by establishing trust and a memorable online presence greater than just search results.

1. Over to Andy

2. time is running out!
If you don’t have a brand,
your Google days are@andybeal

3. Your brand is
more
than just A logo

4. Your Brand is...
...the sum of your
parts
@andybeal

5. “Character is like a tree and
reputation like a shadow.
The shadow is what we think of it;
the tree is the real thing.”
Abraham
Lincoln

6. Which means...

7. manipulating Google
Is no longer
enough to
ensure success
@andybeal

8. You must convince
+
That YOU ARE...
@andybeal

9. trustworthy

10. engaged

11. pervasive

12. established

13. A REAL
Brand

14. How?

15. It all starts with listening...

16. @andybeal

17. Don’t just jump in...
... and hope for the

18. Repair damaged reputation
Increase Twitter followers
More Facebook Likes
Improve search engine traffic
Less reliance on Google

19. What do you REALLY want?
What do YOU want?

20. Build your Circles of
Influence

21. Have consistency in your channel
branding
BE Congruent
@andybeal

22. Be Like...

23. Coca-Cola
@andybeal

24. mcdonald’s

25. trackur

26. BUT Most of all...
Don’t let your
channels be void
of your presence
...be there!@andybeal

27. Foster a sharing
mentality

28. impress Google by
sharing...“Great content”
Contest & Sweepstakes
Other’s work
Company News
Industry insights
Praise & Reviews

29. Be shareable
What’s the attention span of each
channel’s
audience?
How do you want them to share?
Where do you want them to share?
Are you producing content worth

30. Understand your
audience

31. 2 minutes of Effort
1,500+ social shares
13,000+ Pageviews

32. stand out from the
crowdAdd video or animation to blog posts
Grab your Google+ Authorship
Infographics still have legs
Use microdata
Be Pinnable
@andybeal

34. Email Lists
Forums
social networks
local eventsImages
@andybeal

35. Measure beyond
the SERPs

37. dominating Google Means:
 Building a memorable brand
 Focusing on the strategy as much as the tactics
 Providing a brand experience that crosses all
channels
 Sending signals to Google & customers that you’re
trusted
 Being greater than the sum of your brand’s parts
@andybeal

38. your brand should be like
chainmail
if a single point fails, it is still
strong, flexible and gets the job
@andybeal

39. Back to Simon