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The New Rules of Google Dominance - Part 2
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The New Rules of Google Dominance - Part 2



Interactivity Digital presentation by Andy Beal

Interactivity Digital presentation by Andy Beal



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    The New Rules of Google Dominance - Part 2 The New Rules of Google Dominance - Part 2 Presentation Transcript

    • Over to Andy
    • time is running out!If you don’t have a brand,your Google days are@andybeal
    • Your brand ismorethan just A logo
    • Your Brand is......the sum of yourparts@andybeal
    • “Character is like a tree andreputation like a shadow.The shadow is what we think of it;the tree is the real thing.”AbrahamLincoln
    • Which means...
    • manipulating GoogleIs no longerenough toensure success@andybeal
    • You must convince+That YOU ARE...@andybeal
    • trustworthy
    • engaged
    • pervasive
    • established
    • A REALBrand
    • How?
    • It all starts with listening...
    • @andybeal
    • Don’t just jump in...... and hope for the
    • Repair damaged reputationIncrease Twitter followersMore Facebook LikesImprove search engine trafficLess reliance on Google
    • What do you REALLY want?What do YOU want?
    • Build your Circles ofInfluence
    • Have consistency in your channelbrandingBE Congruent@andybeal
    • Be Like...
    • Coca-Cola@andybeal
    • mcdonald’s
    • trackur
    • BUT Most of all...Don’t let yourchannels be voidof your presence...be there!@andybeal
    • Foster a sharingmentality
    • impress Google bysharing...“Great content”Contest & SweepstakesOther’s workCompany NewsIndustry insightsPraise & Reviews
    • Be shareableWhat’s the attention span of eachchannel’saudience?How do you want them to share?Where do you want them to share?Are you producing content worth
    • Understand youraudience
    • 2 minutes of Effort1,500+ social shares13,000+ Pageviews
    • stand out from thecrowdAdd video or animation to blog postsGrab your Google+ AuthorshipInfographics still have legsUse microdataBe Pinnable@andybeal
    • Email ListsForumssocial networkslocal eventsImages@andybeal
    • Measure beyondthe SERPs
    • dominating Google Means: Building a memorable brand Focusing on the strategy as much as the tactics Providing a brand experience that crosses allchannels Sending signals to Google & customers that you’retrusted Being greater than the sum of your brand’s parts@andybeal
    • your brand should be likechainmailif a single point fails, it is stillstrong, flexible and gets the job@andybeal
    • Back to Simon