Q4 2014 Network Research reports on the latest mobile device and OS share trends on InMobi Network for South East Asia

1. insights@inmobi.com @InMobiwww.inmobi.com / /
Apple iPhone
Apple iPad
Samsung SM-G7102
Samsung GT-N7100
Samsung GT-S5360
SOUTH EAST ASIA MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
19.7% 4.8%64.6%
RIM OSiOSAndroid
- 0.7
+0.7
+4.7
41% 20% 4% 4%
2% 2%
Others
17%
-0.9 -7.0 +0.6
9%
+1.5 +1.0 +0.2 +1.4 +10.5
76.8% 15.6%
Tablets and
Connected Devices
Smartphones
+2.0 -2.7
7.6%
Feature
Phones
+0.7
Device Share Of Impressions
OS Share Of ImpressionsOS Share Of Impressions
13.5%
THAILAND
10.3%
MALAYSIA
48.4%
INDONESIA
FASTEST
GROWTH
#1
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
67%Ad impressions
on InMobi network
in South East Asia
are on mobile apps.
Mobile
App
33%
Ad impressions on
InMobi network in
South East Asia are
on mobile websites.
Mobile
Web
Top Countries by Region
14.2%
5.1%
2.0%
1.9%
1.8%