Srinivasan Rajagopal

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Srinivasan Rajagopal is a Consulting Partner in UK. He has 18+ years of Marketing, Analytics & Digital Marketing expertise across multiple verticals. In the last 3 years at TCS, he has led the Digital Consulting team in UK & Europe, conceptualized analytics solutions for a large global airline, has been a key faculty in a Digital Academy for one of TCS’s Top European banking Clients and is currently advising one of UK’s largest banks on their customer data strategy. He writes on the TCS Digital blog and has co-authored an opinion piece for Automotive Management Online Earlier, Srini was the Director of Digital Analytics at Wunderman UK and spent 10 years at Citibank.

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Srinivasan Rajagopal

Top 100 Tools for Learning 2012

SMX Melbourne 2012 - Auditing PPC Campaigns - Leigh Hanney

The Power of Weblogs

Bringing Typography to the Web with sIFR 3 at <head>

Online Brand Conversations

Web Standards: Fueling Innovation [Web Builder 2.0 - 2008]

Adding emerging Media to the marketing mix

Designing For Flow

The web in the world

Checking the "Feel" of your UI with an Interaction Audit

Komli Survey Report

Social Media Score V2 1 Atl2008

Social Networks Monetization

Researching your market with social networks

Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rules

Lessons From The Trenches

brands and communication in the era of media democracy

The We Experience

New Media Entrepreneurship At Global Village

Designing for the Inbox: Email User Experience (Mathew Patterson)