The document outlines 7 common pitfalls of using social media as a lead source, such as lack of engagement, improper engagement, and engaging the wrong audience. It then provides strategies for effective social media marketing, including understanding your target market, using relevant content, and having a posting strategy that focuses on providing value to your audience. The document concludes by listing 10 action items for successfully using social media for lead generation.
13. Understand your
target market
Wants & Desires
Industry Specific
Forums & Communities
Where are the Influencers?
Fears & Pains
Trade/Industry
Specific Websites
Demographics
22. Nothing to do with the medium.
It’s the style of communications.
23. Social Marketing is about being
Targeted Relevant
Timely Building a
relationship
To create goodwill, educate,
and convert
24. • 5% – About yourself
• 50% – Useful information for your
target market
• 5% – Thoughtful questions (which
create responses)
• 20% – Industry news (other
sources) with your commentary
• 10% – Stuff which can make your
followers lives better (who
doesn’t want better health?)
• 10% – Resources available on
Suggested Posting Ratios your site
25. 1. Understand Where Social Fits
2. Commit to Engage
3. Have an Engagement Plan
4. Build at Targeted Network
5. Use Pictures in Your Updates
6. Make it Mostly About ‘Them’
7. Have Realistic Expectations
8. Determine Your Budget in Adv.
9. Complete Profiles on the 4
Major Networks
10. Implement. Most of Your
Competitors Won’t.
Possible Action Items