The voice of the customer is a type of feedback collected directly from the customer from sites like Twitter, Facebook, email, text messages, and other social media type sites.

1. Collecting Voice of Customers Feedback
The voice of the customer is a type of feedback collected directly from the customer from
sites like Twitter, Facebook, email, text messages, and other social media type sites. You can
collect this type of information through comments, surveys, etc. The voice of customer survey
is a great way to assess your business or product. With a survey, feedback can easily and
quickly be gathered and analyzed, getting answers to questions directly from customers.
Voice of customer feedback is frequently gathered through on location surveys, email surveys,
and other types of surveys. You can also use your online networking channels and social
media to gather this type of information.
Why is Voice of Customer survey feedback important?
Voice of customer feedback is important because it is direct feedback from the customer to
the business about their products. It is guided by you, the business, and allows you to get
answers to questions that may not be apparent through general customer feedback. It allows
you to generate conclusions about the
performance of your business. Typically,
businesses will use the information gathered
as part of a wide range of customer
satisfaction improvement plans. This can
include updating a website to enhance
customer usability, developing new products,
or improving current products. The
information can also be used to help
businesses decide how to position
themselves in the market in comparison to their competition.
Voice of customer information should be used as part of an overall company value to improve
constantly improve customer satisfaction.

2. How do you gather Voice of Customer feedback
Voice of customer feedback can be gathered through a variety of methods. At the most basic
level, its unstructured feedback collected through social media. However, organized feedback
is significantly more useful. Organized voice of customer feedback is usually gathered through
surveys, email responses, and customer improvement interviews. These surveys are led by
the business and can answer specific questions that you may have about your products and
customer service. The data can easily be gathered and analyzed. You can also gather
information through Qualaroo, email or mail, Net Promoter Score
polls, phone calls, and customer interviews. Unorganized feedback
can be gathered through things likes bolster requests, reviews on
sites like Yelp and Amazon, social networking, and forums.
Once you have a defined objective for the information you gather,
you can focus on your voice of customer survey, and get the right
people to come to your site. This could mean putting your survey on
a specific page of your site, like after the check-out page or pay per
click analysis. Focusing your site to attract customers can get you
better information because it will come directly from people buying your products or services.
Voice of customer surveys have become critical pieces of every business, playing crucial roles
in determining how your customers perceive your business.
Wesley Doyle is a leading customer care executive who provides voice of customer surveys to
businesses to determine their standing in the market.