Mobile developers are facing some severe limitations when it comes to app distribution: app content is almost invisible to browser search, app-to-app connections are scarce, app updates need to go through a tedious resubmission process on the relevant marketplace. How Google App Indexing, deep linking and Google Tag Manager for mobile apps can help in the process of overcoming these limitation?

1. Developers Tricks to Increase Mobile App
Engagement
Become Part of the Web of Apps
CONFIDETIAL

2. Is your app on the index? Become part of the web of apps.
• App content is invisible to browser search
• App-to-app connections are scarce
• Marketplaces search algorithms are still evolving
• App update is a tedious process
Let’s look at some technologies that can help significantly in the
process of overcoming these limitations.

3. Is your app on the index?
Make your in-app content
accessible through mobile search
with the Google App Indexing to
increase user engagement with the
app.

4. Deep link. Re-engage your users.
While the Google app indexing is
not available to non-Android apps,
any app can get advantage of
deep linking, the core technology
that the Google app indexing is
using.

5. Tag your apps. Don’t lose time re-publishing your app for every
single update.
While the web allows for real-time updates of content and features, the mobile
apps are practically frozen once they are installed on the user device. From this
point on the developers can push updates to their app user base only if the user
agrees to it. The Google Tag Manager (GTM) for mobile apps provides an
effective way to solve this challenge to some extent. With GTM enabled in your
apps, you can change configuration values in your apps though the GTM
interface without having to rebuild and resubmit application binaries to app
marketplaces.
This Getting Started guide walks you through the process in details for Android
and iOS apps.

6. The web of apps
There are so many untapped opportunities for mobile apps
owners to reach their existing and potential customers. The web
of apps will evolve with the willingness of mobile developers to
become part of this transformation. Are you already using any of
these technologies in your app? I’ll be very glad to hear how you
solve these challenges.

7. Read the full article here
Written by Ina Tontcheva
If you’d like to connect follow me on twitter@pakostina
If you are a mobile developer going the
native way check out UI for Android and
UI for iOS.