The document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving web pages to rank higher in search engines for targeted keywords. This helps websites, businesses, and products get more visitors from search engines like Google, Yahoo, and Bing. The document outlines several SEO techniques including keyword research, title tags, meta descriptions, linking strategies, and submitting sites to search engines. It also discusses using analytics and social media to further optimize sites.

1. SEO
By : M. Rukhshan Ali.
University of Education, Okara Campus
BSIT-5th (M)
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2. What is SEO?
> The process of improving web pages so they rank higher in search engines for your
targeted keywords by using several Techniques.
> If you are a Web Developer or Designer Than You Must Know about SEO.
> By Using SEO You Can Get Your Website, Product, Business or Online Service Get
First Page On The Search Engine.
 There are Many Search Engine in The Market Like….
 Google
 Yahoo
 Bing
 Ask
 Yandex
> The Secret Of The Search Engine are Know Only Some Selected Engineers.
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3. 90% online user uses search engine to find products and info.
Your website will constantly feature on page one of the
search results for terms that best describe your business.
 Natural search receives 250% more traffic than paid
search.
 1st page of SE result get at least 80% clicks.
 If your website is not found within top 30 result (page 1, 2
and 3) no one will find it.
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4. Benefits Of S.E.O
> Get More Customers to your Website, Business
or any Product.
> Brand Visibility.
> Site Popularity.
> Quality Sales Leads.
> Active buyers
> Increase your profile against your competitors.
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5. Search Engine Market Share
64% - Google
16% - Yahoo
14% - Bing
6% - Other Ask, Yandex, Lycos, Altavista, AOL
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6. • Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in
their database
• Search engines indexes the content (text, code) in these documents
by adding it to their databases and then periodically updates this
content
• Search engines search their own databases when a user enters in a
search to find related documents (not searching web pages in real-
time)
• Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking
factors.
How Do Search Engines Work?
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7. Key internet marketing strategies
» Search engine optimization (SEO)
- no cost per click
Organic: Results based on content and keyword relevancy (as per
algorithm)
» Search engine marketing (SEM)
- cost per click
Paid Placement (PPC):
 Google AdWords
 Yahoo! Search Marketing (YSM)
» Search Media Optimization(SMO)
Facebook,Twitter,LinkedIn,Myspace,Digg Etc.
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8. Paid Search
ORGANIC
SEARCH
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10. What You See?
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11. What Google See?
 URL
 Title
 Description
 Keywords
 Size
 Text
 Meta Tag
 Links
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12. S.E.O Techniques
1. Domain name strategies
2. Linking strategies
3. Keywords
4. Title tags
5. Meta tag & description tags
6. Alt tags
7Submit your website to SEs for
indexing.
8.Avoid Black Hat Techniques
9.Submit Your Sitemap to S.E
10.Update Your Site Regularly
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13. » Google - http://www.google.com/addurl/
» Yahoo! http://siteexplorer.search.yahoo.com/submit
» Bing - http://www.bing.com/docs/submit.aspx
Now a Days Many Online Tools are There By Using That We Can
Submit Site to Many Search Engines in a Single Click.
URL Submission
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14. Google S.E.O Tools
Google Ad words
Google Webmaster Tools
Google Analytic
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18. Google Analytic Tool Show The How Customer Come to Your Site
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19. Use Social Networking Sites For Get More Customer to Your Business
 Facebook
 Google +
 Myspace
 Twitter
 YouTube
 LinkedIn
 Stumble upon
 Dig
 Reedit
 Flickr
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20. • Social Media Optimization (SMO)
When 93% of your target audience lives, eats and breathes social media, you cannot afford
not to have a dedicated social media strategy that includes social media tools, networking
sites and communities to create a buzz about your product or services .
Social media optimization builds bridges between brands and
customers, starts enduring conversations about brands in the
Internet ecosystem to garner greater and more comprehensive
brand visibility.
Use Social Media to Promote Your Website.
Create Facebook Page
Create Google + Page
Create Twitter A/c For Your Business.
Create YouTube Channels.
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