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The Open Source document analysis platform



  Or, how IKANOW uses
to help organizations solve really big problems
Agenda
• What is Document Analysis?
• The Infinit.e Solution
  – Infinit.e’s Architecture
  – Why and How we use MongoDB
• Analyzing #MongoDC
• Questions
This is what Big Data Looks Like




                                          Shamelessly stolen from:
   http://techbuddha.wordpress.com/2011/09/04/big-data-are-you-creating-a-garbage-dump-or-mountains-of-gold/
What is Document Analysis?
 "Document Analysis refers to
 computer-assisted analysis of large numbers
 of documents in order to answer questions
 about the content of a document set.”
 Source: http://www.text-tech.com/docanalysis/definition.html
Document Analysis
• Common document source formats:
RSS                JSON            XML

HTML               PDF             TXT

RTF                Word            PPT

Multimedia Files   RDBMS Records   ETC.
Document Analysis
• The goal is to:
  – Extract Entities (people, places, things)
  – Create Associations between entities (in the
    form of noun-verb-noun), e.g.:
     •   John Doe lives in Washington, D.C
     •   John Doe is married to Jane Doe
     •   John Doe is a Virgo
     •   John Doe traveled to Mexico on July 6th, 2011
• And…
Document Analysis
• Turn Who, What, When and
  Where into a unified data structure that
  supports data analytics and visualization.
Who                                When
people, organizations,             past, present, future
facilities, company                dates

What                               Where
events, summaries,                 city, state, country,
facts, themes                      coordinate
The Infinit.e Solution
• Infinit.e is an Open Source
  document discovery and
  analysis platform that has
  these very cool Open Source
  tools lurking under the hood.


      github.com/ikanow/Infinit.e
The Infinit.e Solution

      Infinit.e is a
        scalable
    framework for                                           Visualizing
                                                Analyzing
                                   Retrieving
                       Enriching
             Storing
Collecting

                                        Structured and
                                   Unstructured Documents
IkanMeow
Document Collection
• Infinit.e harvests documents from:

  – URLs

  – File Shares

  – Databases
Sample RSS Document
<rss version="2.0">
<channel>
…
<item>
    <title>Mediterranean conference seeks to flourish tourism in Egypt, Tunisia… </title>
    <link>http://www.pressreleasebureau.com/mediterranean-conference-seeks-to-flourish- tourism-in-
    egypt-tunisia-report-by-egyptlastminute-com-13613.html</link>
    <description>Report by egyptlastminute.com CAIRO: On Monday, the             countries of the
     Mediterranean opened a conference seeking to enhance the             future of tourism in the region. The
    conference focuses on the countries of Egypt and Tunisia the most …
    </description>
    <dc:publisher>Latest Press Releases | Press Release Bureau</dc:publisher>
    <dc:creator>unknown</dc:creator>
    <dc:date>Sat, 21 Apr 2012 00:00:00 GMT</dc:date>
</item>
…
</channel>
</rss>
Full Text Source
Source Ingestion Data Flow
Document DBs and Collections
Document Metadata
• doc_metadata.metadata
{
    "_id" : ObjectId("4f93638e0cf212156d0559d2"),
    "title" : "Mediterranean conference seeks to flourish tourism in Egypt, Tunisia ...",
    "url" : "http://www.pressreleasebureau.com/mediterranean-conference-seeks-to-flourish-tourism-
    in-egypt-tunisia-report-by-egyptlastminute-com-13613.html"
    "description" : "Report by egyptlastminute.com CAIRO: On Monday, the countries of the
    Mediterranean opened a conference seeking to enhance the future of tourism in the region. The
    conference focuses on the countries of Egypt and Tunisia; the most ...",
    "created" : ISODate("2012-04-22T01:49:02Z"),
    “metadata” : {…},
    "associations" : […],
    "entities" : […],
    ...
}
Harvested Document Metadata
• doc_metadata.metadata.metadata
"metadata" : {
     "location" : [
            {                                                          Note: It is okay to laugh at this
                   "region" : "South Asia",
                   "citystateprovince" : {
                          "stateprovince" : "Rolpa”, "city" : "Newang"
                   },
                   "country" : "Nepal"
            }
     ],
     "icn" : [ "200573487" ],
     "incidentdate" : [ "07/25/2005" ],
     "organization" : [
            "Communist Party of Nepal (Maoist)/United People's Front”
     ],
     ...
},
Document Enrichment
• Infinit.e supports the extraction of entities
  and creation of associations using a
  combination of built in enrichment libraries
  and 3rd party NLP APIs including:
Harvested Entities
• feature.entity
{
    "_id" : ObjectId("4f9189d48baf188282a1c9ef"),
    "alias" : [
           "Zine el Abidine Ben Ali",
           "Zine El Abidine Ben Ali",
           "Zine el Abidine ben Ali"
    ],
    "batch_resync" : true,
    "communityId" : ObjectId("4f8f138103644ee8003bf518"),
    "db_sync_doccount" : NumberLong(143),
    "db_sync_time" : "1338751174988",
    "dimension" : "Who",
    "disambiguated_name" : "Zine El Abidine Ben Ali",
    "doccount" : 152,
    "index" : "zine el abidine ben ali/person",
    "totalfreq" : 353,
    "type" : "Person"
}
Harvested Entities
Harvested Associations
• feature.association
{
    "_id" : ObjectId("4f9189d48baf188282a1ca24"),
    "assoc_type" : "Fact",
    "communityId" : ObjectId("4f8f138103644ee8003bf518"),
    "db_sync_doccount" : NumberLong(70),
    "db_sync_time" : "1338491609281",
    "doccount" : NumberLong(73),
    "entity1" : [
           "zine el abidine ben ali",
           "zine el abidine ben ali/person"
    ],
    "entity1_index" : "zine el abidine ben ali/person",
    "entity2" : ["president”,"president/position”],
    "entity2_index" : "president/position",
    "index" : "5e3fff27ddb78d6873ccfc77cf05c52f",
    "verb" : ["career”,"current”,"past”],
    "verb_category" : "career"
}
Harvested Associations
Geolocation of Entities/Events
• feature.geo
{
    "_id" : ObjectId("4d8bb5efbe07bb4f7036c82e"),
    "search_field" : "cairo",
    "country" : "Egypt",
    "country_code" : "EG",
    "city" : "cairo",
    "region" : "Al Qahirah",
    "region_code" : "EG11",
    "population" : 7734602,
    "latitude" : "30.05",
    "longitude" : "31.25",
    "geoindex" : {
           "lat" : 30.05,
           "lon" : 31.25                            Note: MongoDB 2d Index
    }
}
Geolocation of Entities/Events
Who, What, Where and When
Why MongoDB? – Reason #1
Document-Oriented Storage
• MongoDB’s document-oriented storage
  (i.e. schema-less) is perfectly suited to the
  data design requirements of a system that
  needs to ingest a wide variety of
  structured and unstructured document
  formats and normalize them into one
  unified, semi-structured format
Why MongoDB? – Reason #2
JSON
• The standard language of open document
  analysis
  – JSON is a common interchange format supported
    by tools like elasticsearch and SaaS NLP engines
  – BSON (Binary JSON) is MongoDB’s native data
    format
  – Infinit.e ingests and exports JSON
    natively via the REST based API
    Note: Infinit.e uses Google’s GSON JAVA library to convert
    JSON to POJOs and back




                                               This is the JSON logo
Why MongoDB? – Reason #3
MongoDB Is Web Scale*




  *Shards are the secret ingredients in the web scale sauce. They just work.
Why MongoDB? – Reason #3
Scalability
• Seriously, MongoDB Scales
  – Harvesting and enriching documents requires
    a lot of disk space
  – MongoDB scales to arbitrary sizes in both
    read/write dimensions
  – Sophisticated sharding keys provide
    powerful/flexible balancing
   BUT building an initial cluster can be complex
    and managing cluster changes is “fiddly”
Why MongoDB? – Reason #4
Integration with Apache Hadoop
•   Hadoop is rapidly becoming the de-facto standard for
    data analytics
     – Open Source, very customizable
     – Proven scalability
     – Java libraries
•   The MongoDB Hadoop Adaptor allows Hadoop to read
    from and write to MongoDB instead of HDFS

                  +                 =
Tweeting about MongoDC
• Source:
  http://search.twitter.com/search.rss?q=mongodc
   – Who’s Tweeting?
   – What are they Tweeting?
   – What does basic document analysis of these
     Tweets tell us?
Who’s Tweeting about MongoDC?
How are Tweeter’s Connected?
What are they Tweeting About?
Sentiment?
Twitter has its Limits…
Thank You!

             Craig Vitter



         www.ikanow.com
        cvitter@ikanow.com

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How IKANOW uses MongoDB to help organizations solve really big problems

  • 1. The Open Source document analysis platform Or, how IKANOW uses to help organizations solve really big problems
  • 2. Agenda • What is Document Analysis? • The Infinit.e Solution – Infinit.e’s Architecture – Why and How we use MongoDB • Analyzing #MongoDC • Questions
  • 3. This is what Big Data Looks Like Shamelessly stolen from: http://techbuddha.wordpress.com/2011/09/04/big-data-are-you-creating-a-garbage-dump-or-mountains-of-gold/
  • 4. What is Document Analysis? "Document Analysis refers to computer-assisted analysis of large numbers of documents in order to answer questions about the content of a document set.” Source: http://www.text-tech.com/docanalysis/definition.html
  • 5. Document Analysis • Common document source formats: RSS JSON XML HTML PDF TXT RTF Word PPT Multimedia Files RDBMS Records ETC.
  • 6. Document Analysis • The goal is to: – Extract Entities (people, places, things) – Create Associations between entities (in the form of noun-verb-noun), e.g.: • John Doe lives in Washington, D.C • John Doe is married to Jane Doe • John Doe is a Virgo • John Doe traveled to Mexico on July 6th, 2011 • And…
  • 7. Document Analysis • Turn Who, What, When and Where into a unified data structure that supports data analytics and visualization. Who When people, organizations, past, present, future facilities, company dates What Where events, summaries, city, state, country, facts, themes coordinate
  • 8. The Infinit.e Solution • Infinit.e is an Open Source document discovery and analysis platform that has these very cool Open Source tools lurking under the hood. github.com/ikanow/Infinit.e
  • 9. The Infinit.e Solution Infinit.e is a scalable framework for Visualizing Analyzing Retrieving Enriching Storing Collecting Structured and Unstructured Documents
  • 11. Document Collection • Infinit.e harvests documents from: – URLs – File Shares – Databases
  • 12. Sample RSS Document <rss version="2.0"> <channel> … <item> <title>Mediterranean conference seeks to flourish tourism in Egypt, Tunisia… </title> <link>http://www.pressreleasebureau.com/mediterranean-conference-seeks-to-flourish- tourism-in- egypt-tunisia-report-by-egyptlastminute-com-13613.html</link> <description>Report by egyptlastminute.com CAIRO: On Monday, the countries of the Mediterranean opened a conference seeking to enhance the future of tourism in the region. The conference focuses on the countries of Egypt and Tunisia the most … </description> <dc:publisher>Latest Press Releases | Press Release Bureau</dc:publisher> <dc:creator>unknown</dc:creator> <dc:date>Sat, 21 Apr 2012 00:00:00 GMT</dc:date> </item> … </channel> </rss>
  • 15. Document DBs and Collections
  • 16. Document Metadata • doc_metadata.metadata { "_id" : ObjectId("4f93638e0cf212156d0559d2"), "title" : "Mediterranean conference seeks to flourish tourism in Egypt, Tunisia ...", "url" : "http://www.pressreleasebureau.com/mediterranean-conference-seeks-to-flourish-tourism- in-egypt-tunisia-report-by-egyptlastminute-com-13613.html" "description" : "Report by egyptlastminute.com CAIRO: On Monday, the countries of the Mediterranean opened a conference seeking to enhance the future of tourism in the region. The conference focuses on the countries of Egypt and Tunisia; the most ...", "created" : ISODate("2012-04-22T01:49:02Z"), “metadata” : {…}, "associations" : […], "entities" : […], ... }
  • 17. Harvested Document Metadata • doc_metadata.metadata.metadata "metadata" : { "location" : [ { Note: It is okay to laugh at this "region" : "South Asia", "citystateprovince" : { "stateprovince" : "Rolpa”, "city" : "Newang" }, "country" : "Nepal" } ], "icn" : [ "200573487" ], "incidentdate" : [ "07/25/2005" ], "organization" : [ "Communist Party of Nepal (Maoist)/United People's Front” ], ... },
  • 18. Document Enrichment • Infinit.e supports the extraction of entities and creation of associations using a combination of built in enrichment libraries and 3rd party NLP APIs including:
  • 19. Harvested Entities • feature.entity { "_id" : ObjectId("4f9189d48baf188282a1c9ef"), "alias" : [ "Zine el Abidine Ben Ali", "Zine El Abidine Ben Ali", "Zine el Abidine ben Ali" ], "batch_resync" : true, "communityId" : ObjectId("4f8f138103644ee8003bf518"), "db_sync_doccount" : NumberLong(143), "db_sync_time" : "1338751174988", "dimension" : "Who", "disambiguated_name" : "Zine El Abidine Ben Ali", "doccount" : 152, "index" : "zine el abidine ben ali/person", "totalfreq" : 353, "type" : "Person" }
  • 21. Harvested Associations • feature.association { "_id" : ObjectId("4f9189d48baf188282a1ca24"), "assoc_type" : "Fact", "communityId" : ObjectId("4f8f138103644ee8003bf518"), "db_sync_doccount" : NumberLong(70), "db_sync_time" : "1338491609281", "doccount" : NumberLong(73), "entity1" : [ "zine el abidine ben ali", "zine el abidine ben ali/person" ], "entity1_index" : "zine el abidine ben ali/person", "entity2" : ["president”,"president/position”], "entity2_index" : "president/position", "index" : "5e3fff27ddb78d6873ccfc77cf05c52f", "verb" : ["career”,"current”,"past”], "verb_category" : "career" }
  • 23. Geolocation of Entities/Events • feature.geo { "_id" : ObjectId("4d8bb5efbe07bb4f7036c82e"), "search_field" : "cairo", "country" : "Egypt", "country_code" : "EG", "city" : "cairo", "region" : "Al Qahirah", "region_code" : "EG11", "population" : 7734602, "latitude" : "30.05", "longitude" : "31.25", "geoindex" : { "lat" : 30.05, "lon" : 31.25 Note: MongoDB 2d Index } }
  • 25. Who, What, Where and When
  • 26. Why MongoDB? – Reason #1 Document-Oriented Storage • MongoDB’s document-oriented storage (i.e. schema-less) is perfectly suited to the data design requirements of a system that needs to ingest a wide variety of structured and unstructured document formats and normalize them into one unified, semi-structured format
  • 27. Why MongoDB? – Reason #2 JSON • The standard language of open document analysis – JSON is a common interchange format supported by tools like elasticsearch and SaaS NLP engines – BSON (Binary JSON) is MongoDB’s native data format – Infinit.e ingests and exports JSON natively via the REST based API Note: Infinit.e uses Google’s GSON JAVA library to convert JSON to POJOs and back This is the JSON logo
  • 28. Why MongoDB? – Reason #3 MongoDB Is Web Scale* *Shards are the secret ingredients in the web scale sauce. They just work.
  • 29. Why MongoDB? – Reason #3 Scalability • Seriously, MongoDB Scales – Harvesting and enriching documents requires a lot of disk space – MongoDB scales to arbitrary sizes in both read/write dimensions – Sophisticated sharding keys provide powerful/flexible balancing  BUT building an initial cluster can be complex and managing cluster changes is “fiddly”
  • 30. Why MongoDB? – Reason #4 Integration with Apache Hadoop • Hadoop is rapidly becoming the de-facto standard for data analytics – Open Source, very customizable – Proven scalability – Java libraries • The MongoDB Hadoop Adaptor allows Hadoop to read from and write to MongoDB instead of HDFS + =
  • 31. Tweeting about MongoDC • Source: http://search.twitter.com/search.rss?q=mongodc – Who’s Tweeting? – What are they Tweeting? – What does basic document analysis of these Tweets tell us?
  • 34. What are they Tweeting About?
  • 36. Twitter has its Limits…
  • 37. Thank You! Craig Vitter www.ikanow.com cvitter@ikanow.com