Digital India
2014

A Presentation by

Image Courtesy Incredible India
Destination: INDIA
Population

Density

Opportunity

Connectivity

1.2 Billion+

22 Scheduled
Languages

Biggest Mid Incom...
1,283,810,000
TOTAL POPULATION

1 / 120

TABLET USERS

1 / 10

MOBILE INTERNET USERS

1 / 13

SOCIAL MEDIA USERS

1/6

INT...
The Age of

SCREENAGERS
Story told by IDEATELABS
A new Consumer has emerged:

USER 3.0
SEARCH

SURF

SHARE

Avid Searchers who use Web + Mobile
to instantly research a pro...
Indian Online Population grows steadily
73.9 Million Indians Surfed the Web via a Home or Work Computer

Growth Over 1 Yea...
205 Million
INDIAN INTERNET USERS

350 Million
Story told by IDEATELABS

BY 2015

Figures as on December 2013
Source: IAMA...
39%
Story told by IDEATELABS

61%
Figures as on December 2013
Source: IAMAI
137 Million
URBAN

Story told by IDEATELABS

68 Million
RURAL

58%

YoY
Growth

Figures as on December 2013
Source: IAMAI
IN 5 YEARS

INDIA’s RURAL MARKET
WILL BE

2X BIGGER
THAN

INDIA’s URBAN MARKET TODAY
Story told by IDEATELABS
India’s Online Population Skews Significantly Younger Than
Other BRIC Countries with 75% Under the Age of 35

% of Populat...
21 Million

USERS VISIT ONLINE SITES / SOCIAL MEDIA
TO FIND THEIR PARTNERS
Story told by IDEATELABS

Source: IAMAI
40 Million

CHECK ONLINE REVIEWS

Story told by IDEATELABS

Source: IAMAI
57 Million

WANT BRAND RELATED INFORMATION

Story told by IDEATELABS

Source: IAMAI
Fastest Growing Web Categories in India
Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users
7,221

Total Uniqu...
Social Networking Continues to Grow in India
Facebook Leads the Charge

86%!

Indian Web Users Visit a Social
Networking S...
UNIQUE SEARCHERS IN INDIA GREW BY 28%
INDIA IS NOW THE FOURTH LARGEST AUDIENCE OF SEARCHERS IN THE
WORLD AFTER CHINA,US AN...
Google Accounts for 90% of the Search Volumes
Average of 33.5 Minutes Spent on These Sites

Key Search Statistics in India...
950 Million
Mobile Users
The fastest growing Mobile
Subscriber base in the world
Story told by IDEATELABS
81%

10%

9%

of India uses a
Mobile Phone

of India uses a
Smart Phone

of India uses a
Multimedia Phone

Story told by I...
Mobile Internet Users in India

85 Million
URBAN
Story told by IDEATELABS

25 Million
RURAL
Source: Neilsen 2013
Almost Half the Mobile Internet Users are less than 25

48%

<18 yrs

Story told by IDEATELABS

18-24 yrs

25-30 yrs

31-3...
Devices
Connectivity
Usage
Story told by IDEATELABS

431 Million
INTERNET CAPABLE PHONES

156 Million
MOBILE INTERNET CONN...
No. of Smartphone users in India (Mn)

382

171

3G Subscriptions in India (Mn)

2016

116

2015

67

2014

29

2013

2012...
What do they do on Mobile?
Year-On-Year growth of app usage by category
Messaging and Social

203%

Utilities and Producti...
Tablet Ownership
Tablet Unit Sales in India
3%
Already Own

11%
Intend to buy in 3 months

Story told by IDEATELABS

1.9 
...
SMART PHONE USERS
SEARCHING FOR LOCAL
INFORMATION VIA THEIR
PHONES

SMART PHONE USERS
RESEARCHING
PRODUCTS VIA THEIR
PHONE...
Social media
becomes old school
Social engagement transitions from being a shiny, new object
to being a customer service a...
Top 3 Social Networks in India

90 Million

Story told by IDEATELABS

33 Million

18 Million

Source: Respective Sources
19 Million

22 Million

15 Million

130%

58%

589%

increase in user base
since March 2012

Story told by IDEATELABS

inc...
Users visited Facebook in December 2013

Story told by IDEATELABS

18.7

Linkedin
3,884

9.1

Twitter

2,954

14.5

Zedge....
Penetration and Usage
ANY SOCIAL NETWORK

FACEBOOK

GOOGLE
TWITTER
OWN AN ACCOUNT

LINKEDIN
Story told by IDEATELABS

USED...
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

AVERAGE TIME THAT
MOBILE I...
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

PERCENTAGE OF MOBILE
USERS USING SOCIAL
MEDIA APPS ON THEIR
...
Top 10 Facebook Pages in India

12,107,610

9,495,622

9,284,402

7,850,174

6,492,952

6,480,639

6,419,917

6,207,454

5...
Top 10 Twitter Brand Profiles in India

521,061

191,566

175,824

151,564

149,402

101,758

98,606

97,942

92,222

89,3...
55% Indians watch videos everyday
If you Create it… They will Watch
Story told by IDEATELABS
500 years

More than
’ worth of
YouTube videos are watched daily on
Facebook.
Story told by IDEATELABS

700

More than
You...
34%

16%

Apparel Shoppers more likely to purchase after
viewing an online video ad, versus TV.

88.3%
Story told by IDEAT...
In an average month in India

54
Million
Unique Video Viewers

3.7
Billion

432
Minutes

23.3
Billion

Total Videos

Per U...
Top Video Properties in India
By Unique Viewers, March 2013
Total India - Age 15+, Home & Work Locations
Property

Videos
...
Frequency of Watching Online
Video Content by Devices
On PC/Laptop

On TV/Connected
through STB

On Mobile Phone /
Smartph...
Consumption of various content by
device type
On TV Set without
a Set top Box

On TV/Connected
through STB

On PC / Laptop...
150 Million
Registered Users

Story told by IDEATELABS

40 Million
Registered Users

Global Data
India 2020

US$ 100 Billion
Size of E Commerce Market

300 Million 

Story told by IDEATELABS

Online Consumers
16 Billion

US$
SIZE OF E-COMMERCE MARKET IN INDIA
2007

US$ 1.75 Bln
Story told by IDEATELABS

88%

YoY Growth

Figures a...
1.8 Billion

US$
SIZE OF E-TAILING MARKET IN INDIA
55%

YoY Growth
Story told by IDEATELABS

Figures as on December 2013
S...
35%

65%

55%
35%
8%

Story told by IDEATELABS

18-35 yrs

26-35 yrs

36-45 yrs

2%
45+ yrs

Source: Economic Times
E Commerce wave comes in from most unexpected quarters
Apparels, Luxury, Jewellery seen rising rapidly

21.0%

% Reach of ...
ONLINE SHOPPING

66
92
67
42

MOBILE SHOPPING

%

consumers prefer to purchase from a retailer’s
site v/s its app when mak...
Top 10 E-Commerce Websites in India

Story told by IDEATELABS

Source: Based on Reported Traffic Numbers in December 2013
DIGITAL
ADVERTISING
IN INDIA
Story told by IDEATELABS
6.3%

11.3%

Advertising Growth Rate

Indian Online Ad Revenues Forecast 2014
Media
Category

(INR in Millions)

2013

(IN...
Total Online Advertising Spend in India

Search
Display
Mobile
Social Media
Email
Video

(FY 2011-2012)

INR 2,938 CR

INR...
Advertising Growth in India

billions of Indian Rupees

2012

2013

2014

2015

2016

CAGR

154

172

193

215

241

11.5%...
Display Advertising Landscape by Advertisers
AUTOMOTIVE
BUSINESS SERVICES

3%

IN SEPTEMBER 2013

2%

COMPUTERS & TECH
CON...
Trends in Ad Categories (2013)
Number in Millions
587

AUTOMOTIVE

612

728

705

JUNE

JULY

AUG

SEPT

744
JUNE

452

57...
Top Display Advertisers in India

Story told by IDEATELABS
Advantage:

Story told by IDEATELABS
India in the most enviable position in
APAC for exploiting Digital

Story told by IDEATELABS
2014 will set the pace for a New
Paradigm in Consumer Engagement
Story told by IDEATELABS
Digital Media is not a medium to simply broadcast
your communication message

Story told by IDEATELABS
Use it to nurture & build your BRAND
&
Use it to build lasting RELATIONSHIPS

Story told by IDEATELABS
Visit us @

www.id8labs.com

/TheIdeateLabs
IdeateLabs
@TheIdeateLabs

Story told by IDEATELABS
Digital Statistics 2014 - India
Digital Statistics 2014 - India
Digital Statistics 2014 - India
Digital Statistics 2014 - India
Digital Statistics 2014 - India
Digital Statistics 2014 - India
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Digital Statistics 2014 - India

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The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.

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Digital Statistics 2014 - India

  1. 1. Digital India 2014 A Presentation by Image Courtesy Incredible India
  2. 2. Destination: INDIA Population Density Opportunity Connectivity 1.2 Billion+ 22 Scheduled Languages Biggest Mid Income group in the world Over 900 Million Mobile phone connections ! ! ! In addition to: English Hindi Over 150 Million Mid Income house holds Over 130 Million Smart Phone ! ! Growing consumption from Tier 2 & Tier 3 cities Over 200 Million Internet Users In numbers ! Male: 650 Million Female: 580 Million ! 52% of population below 25 years of age Diversity ! 1700 plus dialects Story told by IDEATELABS Middle Class Technology
  3. 3. 1,283,810,000 TOTAL POPULATION 1 / 120 TABLET USERS 1 / 10 MOBILE INTERNET USERS 1 / 13 SOCIAL MEDIA USERS 1/6 INTERNET USERS Figures as on December 2013 Source: BI Intelligence, IAMAI, Neilsen Story told by IDEATELABS
  4. 4. The Age of SCREENAGERS Story told by IDEATELABS
  5. 5. A new Consumer has emerged: USER 3.0 SEARCH SURF SHARE Avid Searchers who use Web + Mobile to instantly research a product or Service anywhere, anytime. They form impressions about brands / issues after seeing news / content / ads & Reviews on the same by others. Avid Social Media Consumers who actively SEEK & SHARE experiences with thousands of others in an instant. Story told by IDEATELABS
  6. 6. Indian Online Population grows steadily 73.9 Million Indians Surfed the Web via a Home or Work Computer Growth Over 1 Year +31% Total Unique Visitors (000) 56,318 March 2012 Story told by IDEATELABS 73,872 March 2013 Source: comScore Media Metrix, March 2012 to March 2013
  7. 7. 205 Million INDIAN INTERNET USERS 350 Million Story told by IDEATELABS BY 2015 Figures as on December 2013 Source: IAMAI
  8. 8. 39% Story told by IDEATELABS 61% Figures as on December 2013 Source: IAMAI
  9. 9. 137 Million URBAN Story told by IDEATELABS 68 Million RURAL 58% YoY Growth Figures as on December 2013 Source: IAMAI
  10. 10. IN 5 YEARS INDIA’s RURAL MARKET WILL BE 2X BIGGER THAN INDIA’s URBAN MARKET TODAY Story told by IDEATELABS
  11. 11. India’s Online Population Skews Significantly Younger Than Other BRIC Countries with 75% Under the Age of 35 % of Population WW China 26% 28% India Russia Brazil 26% 20% 31% 36% 25% 30% 24% 39% 31% 30% Persons: 25-34 Persons: 45-54 Persons: 55+ 13% 10% 16% 22% Persons: 15-24 Story told by IDEATELABS 14% 20% 7% 6% 3% 15% 7% 12% 8% Persons: 35-44 Source: Comscore
  12. 12. 21 Million USERS VISIT ONLINE SITES / SOCIAL MEDIA TO FIND THEIR PARTNERS Story told by IDEATELABS Source: IAMAI
  13. 13. 40 Million CHECK ONLINE REVIEWS Story told by IDEATELABS Source: IAMAI
  14. 14. 57 Million WANT BRAND RELATED INFORMATION Story told by IDEATELABS Source: IAMAI
  15. 15. Fastest Growing Web Categories in India Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users 7,221 Total Unique Visitors (000) Apparel 85% YOY 13,390 7,339 Comparison Shopping 52% YOY 11,141 24,278 Blogs 35,906 8,109 Financial Information / Advice Story told by IDEATELABS 48% YOY 43% YOY 11,571 Mar-12 Mar-13 Source: Comscore
  16. 16. Social Networking Continues to Grow in India Facebook Leads the Charge 86%! Indian Web Users Visit a Social Networking Site 27% Increase in Indian Online Video Audience in the last 12 months 28% Increase in Facebook Visitors in the last 12 months 59,642,000 217 Users visited Facebook on their PC’s Mins Spent on FB by an Avg User Story told by IDEATELABS Source: Comscore
  17. 17. UNIQUE SEARCHERS IN INDIA GREW BY 28% INDIA IS NOW THE FOURTH LARGEST AUDIENCE OF SEARCHERS IN THE WORLD AFTER CHINA,US AND JAPAN Advertisers ran online ad campaigns in September 2013 3900+ 395 Advertisers ran online ad campaigns in September 2013 Average no of display ads an Indian is exposed to Story told by IDEATELABS Source: Neilsen, IAMAI
  18. 18. Google Accounts for 90% of the Search Volumes Average of 33.5 Minutes Spent on These Sites Key Search Statistics in India 67.5 million unique searchers 6.4 billion searches 7.6 billion search result pages 1.6 billion search visits Story told by IDEATELABS 90% Google Yahoo Ask Facebook All others
  19. 19. 950 Million Mobile Users The fastest growing Mobile Subscriber base in the world Story told by IDEATELABS
  20. 20. 81% 10% 9% of India uses a Mobile Phone of India uses a Smart Phone of India uses a Multimedia Phone Story told by IDEATELABS Source: Neilsen
  21. 21. Mobile Internet Users in India 85 Million URBAN Story told by IDEATELABS 25 Million RURAL Source: Neilsen 2013
  22. 22. Almost Half the Mobile Internet Users are less than 25 48% <18 yrs Story told by IDEATELABS 18-24 yrs 25-30 yrs 31-35 yrs 36-41 yrs 41+ yrs Source: Neilsen
  23. 23. Devices Connectivity Usage Story told by IDEATELABS 431 Million INTERNET CAPABLE PHONES 156 Million MOBILE INTERNET CONNECTIONS 110 Million ACTIVE USERS Figures as on December 2013 Source: IAMAI, Economic Times, COAI
  24. 24. No. of Smartphone users in India (Mn) 382 171 3G Subscriptions in India (Mn) 2016 116 2015 67 2014 29 2013 2012 AG C 91% R= 266 Source: IDC, Avendus Estimates 173 Source: Telecom Companies Annual Reports, Avendus Analysis 2016 2015 2013 2012 2014 56 23 Story told by IDEATELABS 88
  25. 25. What do they do on Mobile? Year-On-Year growth of app usage by category Messaging and Social 203% Utilities and Productivity 149% Overall App Usage 115% Music, Media & Entertainment 78% Lifestyle and Shopping 77% Games Sports, Health & Fitness 66% 49% News & Magazines 31% Story told by IDEATELABS Source: Flurry Analytics
  26. 26. Tablet Ownership Tablet Unit Sales in India 3% Already Own 11% Intend to buy in 3 months Story told by IDEATELABS 1.9 
 MILLION 427% 51% SPEND MORE THAN 2 HOURS A DAY Source: MAIT 2013, CMR (India Tablets Consumer Usage & Adoption Trends 2013)
  27. 27. SMART PHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONES SMART PHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONES SMART PHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONES 95% 91% 54% Story told by IDEATELABS Source: Google’s “Our Mobile Planet” Report, We Are Social
  28. 28. Social media becomes old school Social engagement transitions from being a shiny, new object to being a customer service and marketing necessity. Story told by IDEATELABS
  29. 29. Top 3 Social Networks in India 90 Million Story told by IDEATELABS 33 Million 18 Million Source: Respective Sources
  30. 30. 19 Million 22 Million 15 Million 130% 58% 589% increase in user base since March 2012 Story told by IDEATELABS increase in user base since last 6 months increase in user base since March 2012 Source: Industry Sources
  31. 31. Users visited Facebook in December 2013 Story told by IDEATELABS 18.7 Linkedin 3,884 9.1 Twitter 2,954 14.5 Zedge.net 2,044 1,939 Yahoo! Profile 1,855 Tumblr 1,514 8.2 Orkut Pinterest 1.7 7.9 9.2 Minutes per Visitor 11,127 Unique Visitors (000) Business-Focused LinkedIn in #2 Spot 59,642,000 Source: Various Sources
  32. 32. Penetration and Usage ANY SOCIAL NETWORK FACEBOOK GOOGLE TWITTER OWN AN ACCOUNT LINKEDIN Story told by IDEATELABS USED IN THE PAST MONTH Source: GlobalWebIndex Wave 11
  33. 33. AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 4H 54M 2H 36M 2H 26M Story told by IDEATELABS Source: GlobalWebIndex Wave 11, WeAreSocial
  34. 34. SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION BASED SERVICES 12% 57% 29% Story told by IDEATELABS Source: GlobalWebIndex Wave 11, WeAreSocial
  35. 35. Top 10 Facebook Pages in India 12,107,610 9,495,622 9,284,402 7,850,174 6,492,952 6,480,639 6,419,917 6,207,454 5,801,646 5,724,848 Story told by IDEATELABS Source: Reputome
  36. 36. Top 10 Twitter Brand Profiles in India 521,061 191,566 175,824 151,564 149,402 101,758 98,606 97,942 92,222 89,359 Story told by IDEATELABS Source: Reputome
  37. 37. 55% Indians watch videos everyday If you Create it… They will Watch Story told by IDEATELABS
  38. 38. 500 years More than ’ worth of YouTube videos are watched daily on Facebook. Story told by IDEATELABS 700 More than YouTube videos are shared on Twitter every minute.
  39. 39. 34% 16% Apparel Shoppers more likely to purchase after viewing an online video ad, versus TV. 88.3% Story told by IDEATELABS Completion Rate for 30-second mobile video ads Source: ReelSEO, Rhythm Insights
  40. 40. In an average month in India 54 Million Unique Video Viewers 3.7 Billion 432 Minutes 23.3 Billion Total Videos Per User Total Minutes Story told by IDEATELABS
  41. 41. Top Video Properties in India By Unique Viewers, March 2013 Total India - Age 15+, Home & Work Locations Property Videos (000) Minutes per Viewer Total Internet: Total Audience 54,025 37,13,118 431.5 Google Sites 31,519 20,68,156 257.8 Facebook 18,606 1,50,565 21.9 Yahoo! Sites 8,243 37,566 14.6 VDOPIA 6,444 23,492 1.5 TubeMogul Video Ad Platform 5,507 29,113 1.4 DailyMotion 4,275 83.002 59.6 Adotube 3,960 6,015 0.6 Komli Play 3,912 17,423 2.3 Viacom Digital 3,724 11,661 7.1 VEVO Story told by IDEATELABS Unique Viewers (000) 2,880 13,704 13.6 Source: ComScore Video Matrix
  42. 42. Frequency of Watching Online Video Content by Devices On PC/Laptop On TV/Connected through STB On Mobile Phone / Smartphone On TV / Without STB On Tablet Every Day 3-5 times a week Once a week Once a month Less than once a month Global Survey Story told by IDEATELABS Source: Accenture Video Solutions Survey 2013
  43. 43. Consumption of various content by device type On TV Set without a Set top Box On TV/Connected through STB On PC / Laptop On Mobile Phone / Smartphone On Tablet Full Length Movies & TV Series LIVE Content UGC (e.g. Videos on Youtube) Short Video Clips Do not watch video Content Global Survey Story told by IDEATELABS Source: Accenture Video Solutions Survey 2013
  44. 44. 150 Million Registered Users Story told by IDEATELABS 40 Million Registered Users Global Data
  45. 45. India 2020 US$ 100 Billion Size of E Commerce Market 300 Million 
 Story told by IDEATELABS Online Consumers
  46. 46. 16 Billion US$ SIZE OF E-COMMERCE MARKET IN INDIA 2007 US$ 1.75 Bln Story told by IDEATELABS 88% YoY Growth Figures as on December 2013 Source: ASSOCHAM
  47. 47. 1.8 Billion US$ SIZE OF E-TAILING MARKET IN INDIA 55% YoY Growth Story told by IDEATELABS Figures as on December 2013 Source: IAMAI
  48. 48. 35% 65% 55% 35% 8% Story told by IDEATELABS 18-35 yrs 26-35 yrs 36-45 yrs 2% 45+ yrs Source: Economic Times
  49. 49. E Commerce wave comes in from most unexpected quarters Apparels, Luxury, Jewellery seen rising rapidly 21.0% % Reach of Retail Categories 11.0% 7.0% 8.0% Retail - Movies Health Care 13.0% 16.0% 15.0% Computer Hardware 80% Consumer Electronics Comparison Shopping Computer 
 Software Apparel Highest % Growth in 3 months (Retail Category) 26% Retail - Food Story told by IDEATELABS Tickets 25% Jewelry/Luxury
 Goods/Accessories 18% 17% Fragrances/ Cosmetics Health Care Source: Neilsen
  50. 50. ONLINE SHOPPING 66 92 67 42 MOBILE SHOPPING % consumers prefer to purchase from a retailer’s site v/s its app when making online purchase consumers use mobile devices to browse or research products or services once a month % shoppers have more confidence in info sought online vs anything from any other source consumers complete transactions with their mobile devices monthly % consumers use search engines in their product research leading to purchase mobile searches carried out lead to action % consumers use search engines in their product research leading to purchase mobile searches leading to purchase Story told by IDEATELABS 32 15 90 50 % % % % Source: India Social
  51. 51. Top 10 E-Commerce Websites in India Story told by IDEATELABS Source: Based on Reported Traffic Numbers in December 2013
  52. 52. DIGITAL ADVERTISING IN INDIA Story told by IDEATELABS
  53. 53. 6.3% 11.3% Advertising Growth Rate Indian Online Ad Revenues Forecast 2014 Media Category (INR in Millions) 2013 (INR in Millions) % Change % Market Share Television 1,40,920 1,50,186 6.6 41 ! 1,37,810 1,46,079 6.0 40 Internet 20,576 27,000 31.2 7 OOH 18,000 19,260 7.0 5 Radio 12,723 13,741 8.0 4 Magazines 8,198 8,198 0.0 2 Cinema 2,275 2,633 15.7 1 3,40,502 3,67,096 7.8 100 Newspaper Grand Total 2012 Source: Magna Global, January 2014 Story told by IDEATELABS
  54. 54. Total Online Advertising Spend in India Search Display Mobile Social Media Email Video (FY 2011-2012) INR 2,938 CR INR 1,750 Cr (FY 2012-2013) Story told by IDEATELABS INR 2,260 Cr BY MARCH 2014 Source: IAMAI and IMRB Report 2013
  55. 55. Advertising Growth in India billions of Indian Rupees 2012 2013 2014 2015 2016 CAGR 154 172 193 215 241 11.5% TELEVISION 130 148 170 197 230 14.7% OOH 20 22 24 26 29 10.0% DIGITAL 20 26 34 44 57 29.9% RADIO 13 16 20 24 30 20.7% 337 384 440 506 586 14.3% PRINT ! Grand Total Source: FICCI, KPMG International, EMarketer Story told by IDEATELABS 30% CAGR DIGITAL IS THE FASTEST GROWING SECTOR
  56. 56. Display Advertising Landscape by Advertisers AUTOMOTIVE BUSINESS SERVICES 3% IN SEPTEMBER 2013 2% COMPUTERS & TECH CONSUMER GOODS EDUCATION 30.2 8% 2% 1% FINANCE 5% HEALTH 2% MEDIA & ENTERTAINMENT 2% 19% 23% DIGITAL OTHERS 1% PUBLIC SERVICES 1% 18% RETAIL 5% TELECOM TRAVEL Story told by IDEATELABS 380 CRORES OF AD IMPRESSIONS 395 AVERAGE FREQUENCY PER USER INR MULTI CATEGORY BILLION ADS SERVED 3% Source: IAMAI and IMRB Report 2013
  57. 57. Trends in Ad Categories (2013) Number in Millions 587 AUTOMOTIVE 612 728 705 JUNE JULY AUG SEPT 744 JUNE 452 576 559 JULY AUG SEPT 912 1,090 1,200 1,190 JUNE JULY AUG SEPT FINANCE 4,490 3,760 JUNE Story told by IDEATELABS CONSUMER GOODS 4,300 JULY AUG Source: IAMAI and IMRB Report 2013 3,970 SEPT RETAIL
  58. 58. Top Display Advertisers in India Story told by IDEATELABS
  59. 59. Advantage: Story told by IDEATELABS
  60. 60. India in the most enviable position in APAC for exploiting Digital Story told by IDEATELABS
  61. 61. 2014 will set the pace for a New Paradigm in Consumer Engagement Story told by IDEATELABS
  62. 62. Digital Media is not a medium to simply broadcast your communication message Story told by IDEATELABS
  63. 63. Use it to nurture & build your BRAND & Use it to build lasting RELATIONSHIPS Story told by IDEATELABS
  64. 64. Visit us @ www.id8labs.com /TheIdeateLabs IdeateLabs @TheIdeateLabs Story told by IDEATELABS

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