Social marketing

social marketing ingmar de lange mountview 1

ingmar de lange marketing strategist, founder of mountview. recently (interim) head of marketing at hyves, the largest social network of the netherlands. 2

things are connected information is connected people are connected the social graph the network evolution 3

in the old days, everything was normal 4

the pre-industrial era people lived in villages and had a personal relationship. 5

you helped each other. you trusted each other. 6

then things became unnatural 7

the industrial era: the village became a town. relationships became impersonal. 8

help came from institutions (even though you didn’t always trust them). 9

now, these era’s are blending together 10

the digital era: there are new, digital villages. these are large, but also personal. 11

you help others. you trust them. even if you don’t know them. 12

then is becoming now 13

in the old days, you knew what others were doing 14

twitter, hyves, facebook and foursquare 15

it was an inner-circle 16

linkedin and facebook 17

you knew what others thought of something 18

iens, amazon, zoover and tripadvisor 20

you changed things together 21

kiva, 1%club and carrotmob 22

people people person people product / service social media are going beyond communities. products and services getting a social layer.

sharing sharing actively passively the trace you leave behind: sharing goes automatically and in uences others this social layer has two faces 24

spotify and loopt 25

brands transform from institutions to one of us 26

customer service 27

jetblue, transavia, zappos and twelpforce 28

cooperation 29

rtl news hyve and open forum of american express 30

rst direct 31

development 32

best buy, mystarbucksidea, vitamin water and lego 33

conversion? 34

people are quicker to buy... 35

actively passively when others recommend it 36

when others are doing it as well 37

when it’s popular 38

when the oﬀering ts their need 39

when they get a group discount 40

roundup 41

social media are part of our dna 42

everything will be social 43

it’s not a question of if. but a matter of how. 44

thank you! ingmar de lange ingmar@mountview.nl 45

http://blog.frislicht.com	131
http://www.frislicht.com	10
http://socialmedia247.net	7
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Social marketing

by Ingmar de Lange on Oct 04, 2010

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Social marketing — Presentation Transcript