Successfully reported this slideshow.

Social marketing

3

Share

Loading in …3
×
1 of 45
1 of 45

Social marketing

3

Share

Download to read offline

Social media are not new, and are not about innovation. They are about the essence of our being, they are 
part of our DNA.

This presentation shows why. And what that means for brands.

Social media are not new, and are not about innovation. They are about the essence of our being, they are 
part of our DNA.

This presentation shows why. And what that means for brands.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Social marketing

  1. 1. social marketing ingmar de lange mountview 1
  2. 2. ingmar de lange marketing strategist, founder of mountview. recently (interim) head of marketing at hyves, the largest social network of the netherlands. 2
  3. 3. things are connected information is connected people are connected the social graph the network evolution 3
  4. 4. in the old days, everything was normal 4
  5. 5. the pre-industrial era people lived in villages and had a personal relationship. 5
  6. 6. you helped each other. you trusted each other. 6
  7. 7. then things became unnatural 7
  8. 8. the industrial era: the village became a town. relationships became impersonal. 8
  9. 9. help came from institutions (even though you didn’t always trust them). 9
  10. 10. now, these era’s are blending together 10
  11. 11. the digital era: there are new, digital villages. these are large, but also personal. 11
  12. 12. you help others. you trust them. even if you don’t know them. 12
  13. 13. then is becoming now 13
  14. 14. in the old days, you knew what others were doing 14
  15. 15. twitter, hyves, facebook and foursquare 15
  16. 16. it was an inner-circle 16
  17. 17. linkedin and facebook 17
  18. 18. you knew what others thought of something 18
  19. 19. iens, amazon, zoover and tripadvisor 20
  20. 20. you changed things together 21
  21. 21. kiva, 1%club and carrotmob 22
  22. 22. people people person people product / service social media are going beyond communities. products and services getting a social layer.
  23. 23. sharing sharing actively passively the trace you leave behind: sharing goes automatically and in uences others this social layer has two faces 24
  24. 24. spotify and loopt 25
  25. 25. brands transform from institutions to one of us 26
  26. 26. customer service 27
  27. 27. jetblue, transavia, zappos and twelpforce 28
  28. 28. cooperation 29
  29. 29. rtl news hyve and open forum of american express 30
  30. 30. rst direct 31
  31. 31. development 32
  32. 32. best buy, mystarbucksidea, vitamin water and lego 33
  33. 33. conversion? 34
  34. 34. people are quicker to buy... 35
  35. 35. actively passively when others recommend it 36
  36. 36. when others are doing it as well 37
  37. 37. when it’s popular 38
  38. 38. when the offering ts their need 39
  39. 39. when they get a group discount 40
  40. 40. roundup 41
  41. 41. social media are part of our dna 42
  42. 42. everything will be social 43
  43. 43. it’s not a question of if. but a matter of how. 44
  44. 44. thank you! ingmar de lange ingmar@mountview.nl 45

×