How to becomeLocal from Global            IDCEE 2012        – Oct 18th, Kiev              © Viadeo 2010
David vs Goliath?
Clear Long Term View?
Viadeo: a PSN                •   NETWORKING                •   BUSINESS                •   CARREER
In the PSN business
From 0 to 45 M Members
Get Global Our Approach: - Viral Growth - Localization is not translation - M&A or JV
Viral Growth
No more Marketing $ : Viral Loop                 Users inviting        Prospective   RegistrationUsers Contacts           ...
Localization is not translation
the little differences : « Le BigMac »
Punctuality   Germany    China
Expression   Europe    China
Boss   Europe   China
Non Verbal Communication
M&A or JV
It’s Just the Beginning…
Social has already changedRecruiting Personal Branding Resume vs Rich Media Profile Passive vs Active Individual vs Corpor...
Social has already changedCompanies Where is your value ? What is influence ? From “Lifetime job” to multiple contracts “B...
Social will create Value for everyProfessional Mobile (not only for smartphones & tablets) API will change the all game Pl...
No Excuses !Forget to compete with the US and learn how to play welltogether•   No Shortage of talents•   Sophisticated Ve...
Thanks           Olivier Fécherolle         Chief Strategy & Development Officer               ofecherolle@viadeoteam.com ...
IDCEE 2012: How to become Global from Local, Secrets of success - Olivier Fecherolle (Chief Strategy & Development Office ...
IDCEE 2012: How to become Global from Local, Secrets of success - Olivier Fecherolle (Chief Strategy & Development Office ...
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IDCEE 2012: How to become Global from Local, Secrets of success - Olivier Fecherolle (Chief Strategy & Development Office @ VIADEO)

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Olivier Fécherolle, Chief Strategy & Development Officer at Viadeo.

After 7 years of Human Resource experience in the automotive industry (Renault, Bosch), he takes part in the launch of www.keljob.com (Leading job aggregator in France) in 2000 and quickly becomes the Managing Director.

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  • E-reputation,Know from the inside what’s happening in a company,War for talent,From Employer Brand to Corporate E-Reputation
  • Media industry faces the change in value,Example of Antoine & Thibaut
  • IDCEE 2012: How to become Global from Local, Secrets of success - Olivier Fecherolle (Chief Strategy & Development Office @ VIADEO)

    1. 1. How to becomeLocal from Global IDCEE 2012 – Oct 18th, Kiev © Viadeo 2010
    2. 2. David vs Goliath?
    3. 3. Clear Long Term View?
    4. 4. Viadeo: a PSN • NETWORKING • BUSINESS • CARREER
    5. 5. In the PSN business
    6. 6. From 0 to 45 M Members
    7. 7. Get Global Our Approach: - Viral Growth - Localization is not translation - M&A or JV
    8. 8. Viral Growth
    9. 9. No more Marketing $ : Viral Loop Users inviting Prospective RegistrationUsers Contacts Contacts Users Page Don’t click New users Succeed >1: Viral, <1: Growing but not viral
    10. 10. Localization is not translation
    11. 11. the little differences : « Le BigMac »
    12. 12. Punctuality Germany China
    13. 13. Expression Europe China
    14. 14. Boss Europe China
    15. 15. Non Verbal Communication
    16. 16. M&A or JV
    17. 17. It’s Just the Beginning…
    18. 18. Social has already changedRecruiting Personal Branding Resume vs Rich Media Profile Passive vs Active Individual vs Corporate
    19. 19. Social has already changedCompanies Where is your value ? What is influence ? From “Lifetime job” to multiple contracts “Bring your own device”
    20. 20. Social will create Value for everyProfessional Mobile (not only for smartphones & tablets) API will change the all game Platform & Personalization Roaming
    21. 21. No Excuses !Forget to compete with the US and learn how to play welltogether• No Shortage of talents• Sophisticated Venture Capital• Low cost to launch• Strong local networks• Europe is a big market• It’s a question of attitude ! Saul Klein Index Ventures
    22. 22. Thanks Olivier Fécherolle Chief Strategy & Development Officer ofecherolle@viadeoteam.com @OlivierFech © Viadeo 2010

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