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IDCEE 2012: How to become Global from Local, Secrets of success - Olivier Fecherolle (Chief Strategy & Development Office @ VIADEO)

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http://idcee.org/p/olivier-fecherolle/

Olivier Fécherolle, Chief Strategy & Development Officer at Viadeo.

After 7 years of Human Resource experience in the automotive industry (Renault, Bosch), he takes part in the launch of www.keljob.com (Leading job aggregator in France) in 2000 and quickly becomes the Managing Director.

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  • E-reputation,Know from the inside what’s happening in a company,War for talent,From Employer Brand to Corporate E-Reputation
  • Media industry faces the change in value,Example of Antoine & Thibaut

Transcript

  • 1. How to becomeLocal from Global IDCEE 2012 – Oct 18th, Kiev © Viadeo 2010
  • 2. David vs Goliath?
  • 3. Clear Long Term View?
  • 4. Viadeo: a PSN • NETWORKING • BUSINESS • CARREER
  • 5. In the PSN business
  • 6. From 0 to 45 M Members
  • 7. Get Global Our Approach: - Viral Growth - Localization is not translation - M&A or JV
  • 8. Viral Growth
  • 9. No more Marketing $ : Viral Loop Users inviting Prospective RegistrationUsers Contacts Contacts Users Page Don’t click New users Succeed >1: Viral, <1: Growing but not viral
  • 10. Localization is not translation
  • 11. the little differences : « Le BigMac »
  • 12. Punctuality Germany China
  • 13. Expression Europe China
  • 14. Boss Europe China
  • 15. Non Verbal Communication
  • 16. M&A or JV
  • 17. It’s Just the Beginning…
  • 18. Social has already changedRecruiting Personal Branding Resume vs Rich Media Profile Passive vs Active Individual vs Corporate
  • 19. Social has already changedCompanies Where is your value ? What is influence ? From “Lifetime job” to multiple contracts “Bring your own device”
  • 20. Social will create Value for everyProfessional Mobile (not only for smartphones & tablets) API will change the all game Platform & Personalization Roaming
  • 21. No Excuses !Forget to compete with the US and learn how to play welltogether• No Shortage of talents• Sophisticated Venture Capital• Low cost to launch• Strong local networks• Europe is a big market• It’s a question of attitude ! Saul Klein Index Ventures
  • 22. Thanks Olivier Fécherolle Chief Strategy & Development Officer ofecherolle@viadeoteam.com @OlivierFech © Viadeo 2010