My personal account of Content Strategy in Brazil and trends for the future. Presentation from the 2012 Content Strategy Forum in Capetown, South Africa,

1. Capetown - South Africa
Source: Ivan Herman - http://www.flickr.com/photos/ivan_herman/5110185098/in/photostream/

2. Ibrahim Cesar
Rio Claro, São Paulo, Brasil
+6 years of work in the field
TEDx Organizer
Bachelor in Social Communications
#csbrazil

3. An article started the fire...
As in: A List Apart 12/16/2008 - http://www.alistapart.com/articles/thedisciplineofcontentstrategy/

4. The Country

6. The ‘B’ in B.R.I.Cs

7. Good, Very Good!

8. As in: Jakob Nielsen’s Alertbox 10/24/2011 -http://www.useit.com/alertbox/ecommerce.html

9. As fast as we can

10. The best thing in Brazil

11. Content Strategy, IA, UX, Design,
Programming and Coffee

12. FIFA’s World Soccer Cup

13. Olympic Games

14. Hot! Hot! Hot!

15. All you need is a plan.

16. Ch-ch-changes!

17. A nation of social and outgoing persons

18. Source: IBOPE
2 º
Country in Facebook
Social networking early adopters and
heavy users
71h30 weekly hours - 42%!

20. Our connection with the world

21. Source: ANATEL
130 %
Mobile in Brazil
Yes, we have more mobile than people!

22. Source: IBOPE
14 %
Smartphones
27mi > France and Germany

23. Source: IBOPE
73%
Access to Internet

24. Source: IBOPE
88 % Use mobile with another devices
63% 46% 55% 26%
Music TV Web Newspaper
18% 29% 15 %
Games Movies Books

25. Brazilians LOVE videos. Yes, in Caps.

26. Source: IBOPE
75%
Watch videos. In mobile.

27. Needs to be at the core of business

28. author of Beyond Boundaries: The New Neuroscience of Connecting
Brains with Machines---and How It Will Change Our Lives

29. Convivial tools need a literacy

31. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br

32. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br

33. “Brazilian Dream Project” by Box 1824- www.osonhobrasileiro.com.br

34. Kevin

35. What
Wants?

36. What
Wants?

37. Content
Efficiency

38. Content
Opportunity

39. Content
Emergence

40. Content
Complexity

41. Content
Diversity

42. Content
Specialization

43. Content
Ubiquity

44. Content
Freedom

45. Content
Mutualism

46. Content
Beauty

47. Content
Sentience

48. Content
Structure

49. Content
Evolvability

50. Brazil as a lab

52. Speak slowly, please!

53. Capetown - South Africa
Thank you all!
email@ibrahimcesar.com
@ibrahimcesar
Types in this keynote
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Text: FF Meta Pro by Erik Spiekermann