Tools for Pulling Rank by Michael King for SMX Advanced

TOOLS FOR PULLING RANK+=Nearly every tool you’ll ever need. EVERMICHAEL KINGDIRECTOR OF INBOUND MARKETING @ipullrank

DOWNLOAD THIS DECK:http://iacq.co/toolspullrank3 @ipullrank

DISCLAIMERS I am a programmer I am an SEOmoz Associate @ipullrank

I AGREE WITH MATT CUTTS (for the 2nd time ever) @ipullrank

YOU SHOULD BUILD YOUR OWN TOOLS JavaScript – Codeacademy.com Python – Udacity.com It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools @ipullrank

iACQUIRE IS NOT A TOOLExample of iRank™ Targeting

IACQUIRE IS NOT A LINK NETWORKThere has been some confusion due to the factthat iAcquire purchased Conductor’s linkbusiness in 2010. iAcquire is not a link network,all links were built through outreach. @ipullrank

RANKING DIRECTORIES 647,631 OUTREACH RESULTS & LINK DB’S OPPORTUNITIES 3-4 attempts made 12,558,303 PAGES REVIEWED MANUAL VIEWING QUALITY CONTROL CLIENT • Full-time Highly-trained REQUIREMENTS POTENTIAL PARTNER BLUELIST FILTERING Team • Relevancy Guidelines • Multi-layered Review • Content Guidelines TOP 5,000 • Evolving Quality Guidelines • Legal Requirements amazon.com, apple.com, wikipedia.org, etc NO “NO” RESPONSE BLACKLIST FILTERING “DO NOT CONTACT” LIST 535,062 (internally established) 112,569 “YES” UNQUALIFIED OPPORTUNITIES PAGES BAD NEIGHBORHOODS (link network & spam) SEO METRICS FILTERING Client Specific – Filtering out data based on IBL, Moz-Rank, OBL, PR, etc. POTENTIAL FUTURE QUALIFIED PAGES NEW Content OPPORTUNITIES & Link Partner 11,487,318 PAGES REMOVEDVETTING PROCESS VIEWING PROCESS OUTREACH PROCESSTechnology Driven

IACQUIRE USED TO BE BRUTE FORCE OUTREACH VP Operations Client Services Project Management (2) Quality Assurance (4) Content Strategist Journalist (3) Creative Developer Most of the muscleOutreach Specialist (30) was here We used to do brute force outreach with our custom CRM software for targeting influencers and convincing them to link to us. @ipullrank

NOW IACQUIRE IS CONTENT-BASED OUTREACH VP Operations Group Project Director (2) CONTENT STRATEGY Quality Assurance (5) Project Managers (7) Outreach Specialist (30) Content Strategists (4) Journalist (7) Creative Developer (3) We are now focused on creating remarkable content and marketing that content to specific segments of a client’s target audience. The goal is build an army of people that create the type of quality content that I do. @ipullrank

180 DAY GROWTH VP Operations Group Project Director (3) CONTENT STRATEGY Quality Assurance (5) Project Managers (11) Outreach Specialist (46) Content Strategists (7) Journalist (16) Creative Developer (4) Our aim is to make our expanded offering stronger over time to continue to build great results at scale @ipullrank

THE ROAD TO REINCLUSION WE ARE HIRING RAPIDLY 4-MONTH PLAN TO LINK REMOVALS BUILDING NEW LINKS FOR CLIENTS REINCLUSION REQUEST Our commitment is to our clients. I invite you all to witness the growth of an agency that has been banned as we dismantle our links and make an attempt to get back into Google’s good graces. http://www.iacquire.com @ipullrank

</PSA> Now on to the tools.@ipullrank

OH SEO GODS, PLEASE TELL ME WHAT MIKE KING USES@ipullrank

MIKE! WHAT TOOLS DO YOU USE FOR ON-PAGE ANALYSIS?@ipullrank

SCREAMING FROG Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford) @ipullrank

SCRAPER FOR CHROME With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd @ipullrank

HTTPFOX I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/ @ipullrank

PAGE SPEED PLUGIN Get actionable insights about issues with page speed. Get it: http://code.google.com/speed/page-speed/download.html @ipullrank

MIKE! WHAT OTHER KEYWORD RESEARCH TOOLS DO YOU USE?@ipullrank

YAHOO CLUES Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance) @ipullrank

KEYWORD EYE Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name. Get it: http://www.keywordeye.co.uk @ipullrank

SOOVLE Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com Use it: http://www.soovle.com @ipullrank

UBERSUGGEST Keyword Research using Google Suggest with country and platform options. Use it: http://ubersuggest.org @ipullrank

SCRAPEBOX A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/ @ipullrank

@SEOGADGET ADWORDS API EXCEL PLUGIN Use this and you’ll never have to visit the Adwords Keyword Tool again. Get it: https://seogadget.co.uk/google-adwords-plugin-excel/ @ipullrank

MIKE! HOW DO YOU COME UP WITH CONTENT IDEAS?@ipullrank

GOFISH I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. Get it: http://ipullrank.com/tools/gofish/ @ipullrank

@SEOGADGET GOOGLE DOCS TOOL Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo) @ipullrank

FACEBOOK RECOMMENDATION DEMO Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to see up to 20 top performers in social. Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/ @ipullrank

MIKE! WHAT TYPE OF MAGIC CAN I DO RIGHT IN A SPREADSHEET?@ipullrank

SEOTOOLS BY NIELS BOSMA Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin. Get it: http://nielsbosma.se/projects/seotools/download/ @ipullrank

IMPORTXML FOR GOOGLE DOCS Scrape pages, use APIs, get analytics right in Google Docs ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle) The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ @ipullrank (@davidsottimano)

MIKE! HOW CAN I GET ACTIONABLE INFO ON A LINK PROFILE?@ipullrank

LINK RESEARCH TOOLS LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition. Get it: http://www.linkresearchtools.com @ipullrank

LINK DETECTIVE This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc. Get it: http://www.linkdetective.com @ipullrank

MIKE! HOW CAN I DO COMPETITIVE ANALYSIS QUICKLY?@ipullrank

SEARCHMETRICS ESSENTIALS The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites Get it: http://suite.searchmetrics.com/en/essentials @ipullrank

MIKE! I HEAR YOU DO AWESOME THINGS WITH ANALYTICS…@ipullrank

KEYWORD-LEVEL DEMOGRAPHICS Search Keyword-LevelFB:Admin Demographics Referrers I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics @ipullrank

TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO @TomAnthonySEO wrote some code for this. Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics Wordpress Plugin: http://www.springest.co.uk/social-analytics/ @ipullrank

GOOGLE ANALYTICS DEBUGGER Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly. Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna @ipullrank

MIKE! YOU ALWAYS TALK ABOUT PERSONAS, HOW CAN I FIND MY TARGET AUDIENCE?@ipullrank

FACEBOOK AD CREATOR The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/ @ipullrank

FACEBOOK INSIGHTSGender Country FemaleAge distribution Male If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights @ipullrank

DOUBLECLICK AD PLANNER The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/ @ipullrank

MIKE! HOW CAN I GET LINK BUILDING QUICK HITS?@ipullrank

LINK BUILDING GUIDES I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides @ipullrank

BRAND FANS Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon) @ipullrank

MIKE! WHERE CAN I FIND DATA FOR INFOGRAPHICS?@ipullrank

WORLD GOVERNMENT DATA Data from Governments all around the world. Use it: http://www.guardian.co.uk/world-government-data @ipullrank

GOOGLE PUBLIC DATA All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory @ipullrank

MIKE! HOW CAN I VISUALIZE DATA?@ipullrank

INFOGR.AM Create beautiful charts without being a graphic designer. Use it: http://infogr.am/ Also Jon Cooper talks about how to visualize data in a post http://pointblankseo.com/visualizations @ipullrank

PIKTOCHART Easy infographics that anyone can create Use it: http://www.piktochart.com @ipullrank

DIPITY Create interactive timelines from your data and images. Use it: http://www.dipity.com/ @ipullrank

STORYBIRD Create interactive books out of your data. Use it: http://www.storybird.com @ipullrank

MIKE! WHAT OTHER LINK DATA SOURCES ARE THERE? @neyne: looked at them all http://www.rankabove.com/news/seo- research/backlink-data-provider-all/@ipullrank

AHREFS http://www.ahrefs.com @ipullrank

BLEKKO (/SEO) http://www.blekko.com - use the /seo tag. @ipullrank

IACQUIRE IS DEDICATED TO INNOVATION ??? http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon. http://signup.brokenlinkindex.com – Sign up to find out when the Broken Link Index launches We also have another top secret project launching at MozCon @ipullrank

MIKE! WHAT BOOKMARKLETS DO YOU USE? @tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/ some-nifty-seo- bookmarklets-to-make-you- more-efficient@ipullrank

OPEN GRAPH HELPER I wrote this tool to help you check if your Open Graph Data is of optimal length. Get it: http://ipullrank.com/open-graph-helper/ @ipullrank

WIRIFY Turn any site into a wireframe so you can easily show your UX team where they went wrong. Get it: http://www.wirify.com @ipullrank

MIKE! WHAT DO YOU USE FOR RANKINGS?@ipullrank

STAT I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com Get it: http://www.getstat.com @ipullrank

MIKE! WHAT DO YOU SUGGEST AS LINK BUILDING TOOLKIT?@ipullrank

FOLLOWERWONK Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com @ipullrank

OUTREACHR BULK DOMAIN CHECK TOOL Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with the domain name. Use it: http://www.outreachr.com/bulk-domain-checker/ @ipullrank

KNOWEM Most people use the same user name for all social media. Use KnowEm to do research on your link prospects. Use it: http://www.knowem.com @ipullrank

MENTIONMAPP Find link prospects you would not have found through keyword searches based on who talks to your influencers Use it: http://mentionmapp.com @ipullrank

ONTOLO Use Ontolo for automated link prospecting and to organize and track link campaigns. Use it: http://www.ontolo.com @ipullrank

IFTTT Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com @ipullrank

RAPPORTIVE See all of user’s social profiles right from Gmail as you write to them. Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin @ipullrank

BOOMERANG Schedule emails and automatic follow ups with this plugin for Gmail Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll @ipullrank

BUZZSTREAM Track link, prospects, social progress all in one place. Use it: http://www.buzzstream.com @ipullrank

ZEMANTA Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write. Use it: http://www.zemanta.com @ipullrank

MIKE! I MANAGE TOO MANY BLOGS. GOT ANYTHING THAT CAN HELP?@ipullrank

MANAGEWP Backup, update, install plugins and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com @ipullrank

MIKE! WHAT’S THE MOST IMPORTANT TOOL YOU USE?@ipullrank

MY BRAIN No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you. @ipullrank

MIKE! WHO SHOULD I FOLLOW ON TWITTER TO FIND OUT MORE?@ipullrank

MICHAEL KINGDirector of Inbound Marketing www.iacquire.com mike@iacquire.com @iPullRank THANK YOU / Q&A

http://www.cypressnorth.com	511
http://www.conseilsmarketing.com	131
http://coolmarketingstuff.com	121
https://twitter.com	77
http://daniivgs.blogspot.com	64
http://us-w1.rockmelt.com	28
http://pinterest.com	16
http://bitacoras37.blogspot.com	13
http://kred.com	5
https://si0.twimg.com	5
http://www.twylah.com	5
http://strawberryj.am	4
http://www.coolmarketingstuff.com	4
http://www.bitacoras37.blogspot.com	3
http://www.kred.com	2
http://localhost	2
http://tweetedtimes.com	1
http://bottlenose.com	1
https://web.tweetdeck.com	1

Tools for Pulling Rank by Michael King for SMX Advanced

by iAcquire on Jun 05, 2012

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Tools for Pulling Rank by Michael King for SMX Advanced Presentation Transcript