SEO (Search Engine Optimisation/Optimization) S.W.O.T (Strength, Weakness, Opportunity, Threat) Analysis of Apple.com

1. seo swot analysis – APPLE.COM http://www.flickr.com/photos/nealatienza/3544986738/ Presented by Vinay at iCrossing UK (Brighton) March 26th 2010

2. SEO SWOT ANALYSIS Search Engines rank websites based on numerous factors on which their search algorithm are designed. The SEO SWOT Analysis will look into some of the prominent factors and compare that with Apple.com. Strength & Weakness constitute the Internal Sources (Onsite Factors, Website Structure, Link Profile, Business Resource, Meta Data, Localizations etc.,) whilst Opportunity & Threat constitute External Sources (Competitors, Social Media, Public Relations, PPC & Long Tail etc.,) 2

4. Ease & Simplicity

5. Quality

6. Brand Value

7. Bread-Crumb Navigation & Menu

8. Grid-Based Layout

9. Usability

10. Content Organization

11. Load Times

12. Attention to Details

13. On-site Search

14. User & Search Friendly URL’s

15. Product Pages

16. Online Store

17. Localization

18. Sitemap http://www.flickr.com/photos/lori_greig/2202727502/ 3

20. Google PageRank: 9/10

21. Backlinks: 120,058,0951

22. 83% External & 17% Internal Links2

23. 98% Followed & 4% Nofollowed Links2

24. Pages Indexed by Google: 7,570,000

25. Pages Indexed by Yahoo!: 20,686,326

26. Pages Indexed byBing: 47,800, 800

27. Home Page Load Time: 2.7 seconds3

28. Alex Traffic Rank: 531 Yahoo Site Explorer http://siteexplorer.search.yahoo.com/ 2 Open Site Explorer http://www.opensiteexplorer.org/ 3 Pingdom http://tools.pingdom.com/fpt/ 4

30. Main Menu: Plain, Simple & Organized

31. Site Structure: Design Direction Flow

32. Navigation: Branding, Search, Store & Support

33. On-Page: White Spacing, Heading & Usable

34. Search: Integrated Live Search Results with AJAX

35. Unified Look & Feel through out the Site

36. User & Search Friendly URLs, Footer & Sitemap

37. Conversions: Clean, Less Clicks & Options

38. Product Pages: Content & no unrelated products/ads5 http://normalmodes.com/blog/2009/09/28/eye-tracking-heatmap-gallery-a-preview-discussion-of-ui-considerations/

39. STRENGTH [ SCREENSHOTS ] 6

41. Long Tail Keywords

42. Anchor Text Distribution

43. No Keyword Rich Outbound Links

44. Link Juice Strategy

45. Meta Tags

46. PPC Ads Description http://www.opensiteexplorer.org/www.apple.com/a!anchors 7

50. URL, Page Title, Meta Data and the H1 tagSource: http://theappleblog.com/2010/03/10/app-store-seo-the-impact-of-itunes-web-preview/

52. Affiliates

53. Comparison Sites

54. Blogs & News WebsitesSource: http://www.symantec.com/connect/blogs/ipad-seo-poisoning-leads-rogue-security-software

55. ‘Design is not just what it looks and feels like. Design is how it works.’ – Steve Jobs Thank You! http://www.flickr.com/photos/jikeb/1661167236/