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SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
SEO SWOT Analysis - Apple.com
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SEO SWOT Analysis - Apple.com

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SEO (Search Engine Optimisation/Optimization) S.W.O.T (Strength, Weakness, Opportunity, Threat) Analysis of Apple.com

SEO (Search Engine Optimisation/Optimization) S.W.O.T (Strength, Weakness, Opportunity, Threat) Analysis of Apple.com

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  • 1. seo swot analysis – APPLE.COM<br />http://www.flickr.com/photos/nealatienza/3544986738/<br />Presented by Vinay at iCrossing UK (Brighton)<br />March 26th 2010<br />
  • 2. SEO SWOT ANALYSIS<br />Search Engines rank websites based on numerous factors on which their search algorithm are designed. The SEO SWOT Analysis will look into some of the prominent factors and compare that with Apple.com.<br />Strength & Weakness constitute the Internal Sources (Onsite Factors, Website Structure, Link Profile, Business Resource, Meta Data, Localizations etc.,) whilst Opportunity & Threat constitute External Sources (Competitors, Social Media, Public Relations, PPC & Long Tail etc.,)<br />2<br />
  • 3. STRENGTH<br />[ STRENGTH = CORE IDEA & BUSINESS STRATEGY ]<br />Apple’s Core Values<br /><ul><li> Design & Innovation
  • 4. Ease & Simplicity
  • 5. Quality
  • 6. Brand Value
  • 7. Bread-Crumb Navigation & Menu
  • 8. Grid-Based Layout
  • 9. Usability
  • 10. Content Organization
  • 11. Load Times
  • 12. Attention to Details
  • 13. On-site Search
  • 14. User & Search Friendly URL’s
  • 15. Product Pages
  • 16. Online Store
  • 17. Localization
  • 18. Sitemap </li></ul>http://www.flickr.com/photos/lori_greig/2202727502/<br />3<br />
  • 19. STRENGTH<br />[ WEBSITE FACTORS – SEARCH ENGINE DATA – LINK PROFILE ]<br /><ul><li> Domain Registered: 19.02.1987
  • 20. Google PageRank: 9/10
  • 21. Backlinks: 120,058,0951
  • 22. 83% External & 17% Internal Links2
  • 23. 98% Followed & 4% Nofollowed Links2
  • 24. Pages Indexed by Google: 7,570,000
  • 25. Pages Indexed by Yahoo!: 20,686,326
  • 26. Pages Indexed byBing: 47,800, 800
  • 27. Home Page Load Time: 2.7 seconds3
  • 28. Alex Traffic Rank: 53</li></ul>1 Yahoo Site Explorer http://siteexplorer.search.yahoo.com/<br />2 Open Site Explorer http://www.opensiteexplorer.org/ <br />3 Pingdom http://tools.pingdom.com/fpt/ <br />4<br />
  • 29. STRENGTH<br />[ WEBSITE STRUCTURE – BREAD CRUMB NAVIGATION – URLs - FOOTER – SITEMAP ]<br /><ul><li>Home Page: Advertising, Products & News
  • 30. Main Menu: Plain, Simple & Organized
  • 31. Site Structure: Design Direction Flow
  • 32. Navigation: Branding, Search, Store & Support
  • 33. On-Page: White Spacing, Heading & Usable
  • 34. Search: Integrated Live Search Results with AJAX
  • 35. Unified Look & Feel through out the Site
  • 36. User & Search Friendly URLs, Footer & Sitemap
  • 37. Conversions: Clean, Less Clicks & Options
  • 38. Product Pages: Content & no unrelated products/ads</li></ul>5<br />http://normalmodes.com/blog/2009/09/28/eye-tracking-heatmap-gallery-a-preview-discussion-of-ui-considerations/<br />
  • 39. STRENGTH<br />[ SCREENSHOTS ]<br />6<br />
  • 40. WEAKNESS<br />[ LOCALIZATION – LOING TAIL KEYWORDS – META DATA – ANCHOR TEXT DISTRIBUTION ]<br /><ul><li>Localization
  • 41. Long Tail Keywords
  • 42. Anchor Text Distribution
  • 43. No Keyword Rich Outbound Links
  • 44. Link Juice Strategy
  • 45. Meta Tags
  • 46. PPC Ads Description </li></ul>http://www.opensiteexplorer.org/www.apple.com/a!anchors<br />7<br />
  • 47. OPPORTUNITY<br />[ APPLE.COM WEB ORDERS BREAKDOWN ]<br />8<br /><ul><li>Online Sales</li></ul>itunes - £0.59 per song – free videos – tv series – podcasting – movies – videos - .mac<br />Source: http://aaplmodel.blogspot.com/<br />
  • 48. OPPORTUNITY<br />[ APPLE IPAD ANNOUCEMENT & PRE-ORDER STATISTICS]<br />9<br /><ul><li>Social Media Buzz & Public Relations</li></ul>Source: http://mashable.com/2010/01/27/ipad-tweets/<br />http://brainstormtech.blogs.fortune.cnn.com/2010/03/13/day-1-estimate-120000-ipads-sold/<br />
  • 49. OPPORTUNITY<br />[ iTunes Web Preview ]<br />10<br /><ul><li> Impact of iTunes Web Preview
  • 50. URL, Page Title, Meta Data and the H1 tag</li></ul>Source: http://theappleblog.com/2010/03/10/app-store-seo-the-impact-of-itunes-web-preview/<br />
  • 51. THREATS<br />[ BLACK HAT SEO – SOCIAL MEDIA BUZZ ]<br />11<br /><ul><li> Black Hat SEO
  • 52. Affiliates
  • 53. Comparison Sites
  • 54. Blogs & News Websites</li></ul>Source: http://www.symantec.com/connect/blogs/ipad-seo-poisoning-leads-rogue-security-software<br />
  • 55. ‘Design is not just what it looks and feels like. Design is how it works.’ – Steve Jobs<br />Thank You!<br />http://www.flickr.com/photos/jikeb/1661167236/<br />

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