SEO SWOT Analysis - Apple.com

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SEO (Search Engine Optimisation/Optimization) S.W.O.T (Strength, Weakness, Opportunity, Threat) Analysis of Apple.com

SEO (Search Engine Optimisation/Optimization) S.W.O.T (Strength, Weakness, Opportunity, Threat) Analysis of Apple.com

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  • 1. seo swot analysis – APPLE.COM
    http://www.flickr.com/photos/nealatienza/3544986738/
    Presented by Vinay at iCrossing UK (Brighton)
    March 26th 2010
  • 2. SEO SWOT ANALYSIS
    Search Engines rank websites based on numerous factors on which their search algorithm are designed. The SEO SWOT Analysis will look into some of the prominent factors and compare that with Apple.com.
    Strength & Weakness constitute the Internal Sources (Onsite Factors, Website Structure, Link Profile, Business Resource, Meta Data, Localizations etc.,) whilst Opportunity & Threat constitute External Sources (Competitors, Social Media, Public Relations, PPC & Long Tail etc.,)
    2
  • 3. STRENGTH
    [ STRENGTH = CORE IDEA & BUSINESS STRATEGY ]
    Apple’s Core Values
    http://www.flickr.com/photos/lori_greig/2202727502/
    3
  • 19. STRENGTH
    [ WEBSITE FACTORS – SEARCH ENGINE DATA – LINK PROFILE ]
    • Domain Registered: 19.02.1987
    • 20. Google PageRank: 9/10
    • 21. Backlinks: 120,058,0951
    • 22. 83% External & 17% Internal Links2
    • 23. 98% Followed & 4% Nofollowed Links2
    • 24. Pages Indexed by Google: 7,570,000
    • 25. Pages Indexed by Yahoo!: 20,686,326
    • 26. Pages Indexed byBing: 47,800, 800
    • 27. Home Page Load Time: 2.7 seconds3
    • 28. Alex Traffic Rank: 53
    1 Yahoo Site Explorer http://siteexplorer.search.yahoo.com/
    2 Open Site Explorer http://www.opensiteexplorer.org/
    3 Pingdom http://tools.pingdom.com/fpt/
    4
  • 29. STRENGTH
    [ WEBSITE STRUCTURE – BREAD CRUMB NAVIGATION – URLs - FOOTER – SITEMAP ]
    • Home Page: Advertising, Products & News
    • 30. Main Menu: Plain, Simple & Organized
    • 31. Site Structure: Design Direction Flow
    • 32. Navigation: Branding, Search, Store & Support
    • 33. On-Page: White Spacing, Heading & Usable
    • 34. Search: Integrated Live Search Results with AJAX
    • 35. Unified Look & Feel through out the Site
    • 36. User & Search Friendly URLs, Footer & Sitemap
    • 37. Conversions: Clean, Less Clicks & Options
    • 38. Product Pages: Content & no unrelated products/ads
    5
    http://normalmodes.com/blog/2009/09/28/eye-tracking-heatmap-gallery-a-preview-discussion-of-ui-considerations/
  • 39. STRENGTH
    [ SCREENSHOTS ]
    6
  • 40. WEAKNESS
    [ LOCALIZATION – LOING TAIL KEYWORDS – META DATA – ANCHOR TEXT DISTRIBUTION ]
    • Localization
    • 41. Long Tail Keywords
    • 42. Anchor Text Distribution
    • 43. No Keyword Rich Outbound Links
    • 44. Link Juice Strategy
    • 45. Meta Tags
    • 46. PPC Ads Description
    http://www.opensiteexplorer.org/www.apple.com/a!anchors
    7
  • 47. OPPORTUNITY
    [ APPLE.COM WEB ORDERS BREAKDOWN ]
    8
    • Online Sales
    itunes - £0.59 per song – free videos – tv series – podcasting – movies – videos - .mac
    Source: http://aaplmodel.blogspot.com/
  • 48. OPPORTUNITY
    [ APPLE IPAD ANNOUCEMENT & PRE-ORDER STATISTICS]
    9
    • Social Media Buzz & Public Relations
    Source: http://mashable.com/2010/01/27/ipad-tweets/
    http://brainstormtech.blogs.fortune.cnn.com/2010/03/13/day-1-estimate-120000-ipads-sold/
  • 49. OPPORTUNITY
    [ iTunes Web Preview ]
    10
    • Impact of iTunes Web Preview
    • 50. URL, Page Title, Meta Data and the H1 tag
    Source: http://theappleblog.com/2010/03/10/app-store-seo-the-impact-of-itunes-web-preview/
  • 51. THREATS
    [ BLACK HAT SEO – SOCIAL MEDIA BUZZ ]
    11
    • Black Hat SEO
    • 52. Affiliates
    • 53. Comparison Sites
    • 54. Blogs & News Websites
    Source: http://www.symantec.com/connect/blogs/ipad-seo-poisoning-leads-rogue-security-software
  • 55. ‘Design is not just what it looks and feels like. Design is how it works.’ – Steve Jobs
    Thank You!
    http://www.flickr.com/photos/jikeb/1661167236/