2. What is iTraff Technology
- Photos recognition API platform
- Empowers mobile apps to recognize photos
- Technology that converts static objects into interactive experience
- Recognizes objects which are in photos taken by apps
- Easily to embedded code that empowers apps to recognize photos
USA [Dallas], Poland [Warsaw]

3. USA [Dallas], Poland [Warsaw]
The benefit of iTraff to Brands.
Any mobile app can start to recognize photos taken by users.
Companies can embed simple code into their mobile apps and
empower apps to recognize what is in photos taken by users. iTraff
API delivers extremely fast photo recognition engine which can be
installed in any mobile apps easily.
Branding
Brands can enable their mobile apps to understand what is in photos
taken by their customers.
- off pack information (user takes photos of a product, app
recognizes the photo and delivers information, increase chanve of
purchase)
- convert static packaging into interactive experience
- increase logotype awareness by making it scannable
- secrets discovery and story telling (photos taken by users deliver
interactive experience)

4. USA [Dallas], Poland [Warsaw]
The benefit of iTraff to Brands.
Dynamic Content Delivery
Interaction of rich actions.
Drives static catalogues, brochures, leaflets to interactive experience.
- catalogues become interactive experience
- customization to location if preferred
- web linking to websites, videos, recommendations
- nearest store location
- download content to a phone (products pictures, description,
catalogues)
- make shopping lists off leaflets

5. USA [Dallas], Poland [Warsaw]
What can iTraff do?
Spontaneous shopping
What users see, they can take a photo of and buy.
- buy on the go by snapping photos
- convert any printed advertising, billboard, poster or leaflet to a
store. Snap a photo and buy
- take a photo of one product and discover similar products
- products photographed delivers more information
(recommendation, price comparison, share via social media)

6. USA [Dallas], Poland [Warsaw]
The benefit of iTraff to Brands.
Interactive campaigns
Empower your mobile app to recognize photos and make your printed
and TV campaigns interactive.
- M-Coupons delivery (magazine, TV, billboard ads can trigger coupons
campaigns)
- Exclusive discounts, coupons delivery (off ads)
- Street games and quizzes
- Fully measured (time, geolocation, photos number)

7. How iTraff works?
- Register at www.recognize.im
- Download code and embed it into your mobile app
- Upload reference pictures database (objects you want to recognize
example: newspaper page, photos of products, billboard pictures,
poster, logotype)
- Decide what you want to unlock (open video, mobile page, start
game, start song etc.)
NOW your mobile app understands photos and provides interactive
experience
USA [Dallas], Poland [Warsaw]
Timeline: 2 hours and your app can recognize photos
Price: monthly based on a number of photos processed
Support: full support office / comprehensive web site manual

8. USA [Dallas], Poland [Warsaw]
Why iTraff Technology?
Promote your app.
Don’t have to use Blippar, Layar, Aurasma app to make interactive
experience.
- Now your mobile app can provide your customers with interactive
experience
-Traffic, leads and conversion go through your mobile app instead of
apps like Blippar, Aurasma or Layar
- Empower your app to understand static, physical / collateral
graphics and let your app deliver interactive experience
- Why promote other apps (Blippar, Layar, Aurasma) if you can
empower your app to do the same

9. USA [Dallas], Poland [Warsaw]
Why iTraff Technology?
Easy to empower mobile app.
Simple, easy steps
1. Register at iTraff APIs
2. Embed code into your mobile app
3. Upload reference images
NOW your mobile app understands photos and can provide
interactive experience

10. USA [Dallas], Poland [Warsaw]
Why iTraff Technology?
Fast. Huge volume.
iTraff API is designed to process billion of photos with the highest
available speed.
- install iTraff engine in less than 2 hours
- if you are a retailer, ecommerce business, products manufacturer
and you offer thousands of products. Don’t worry. iTraff can process
huge amount of data
- we process up to 30 photos per second with ~100% accuracy ratio

11. USA [Dallas], Poland [Warsaw]
Track of record.

12. Market perspective
USA [Dallas], Poland [Warsaw]
- By 2014, according to Gartner, 30% of mobile subscribers will
use interactive technologies like photo recognition, AR
- AR apps market to be worth $5.1bln by 2016 (Juniper
Research)
- Revenues from smartphone interactive action will reach
$2.2bln by 2015 (ARCChart LTD)
- 63% of users take pictures of products while shopping in
stores (ComScore)
- 7 bln of photos are uploaded to Facebook monthly (Facebook)
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13. Why photo recognition?
USA [Dallas], Poland [Warsaw]
- Increase conversion ratio up to 35% (campaigns made by
Blippar, Aurasma, Layar, iTraff)
- Unprecedented engagement through interactivity
- Publishers can use printed materials as interactive experience
or spontaneous shopping source (revenue source)
- Build a 360 degrees experience (at home, at store, on the go)
- Leverage potential of printed campaigns by turning them into
lead generation source
- Direct response and ROI inside your mobile app
- Understanding what information is inside photos, enable
brands to understand consumers

14. USA [Dallas], Poland [Warsaw]
The benefit of iTraff to Agencies and Software Houses.
Having access to photo recognition engine, gives Agencies and Software
Houses great opportunity to build apps, activities and brand management
oriented campaigns. Simply by embedding iTraff’s engine, our partners make
their customers apps highly interactive tools.
Surprise your customers, win business.
Agencies and Software Houses can empower mobile apps to be interactive
experience so Brands can have better relationship with their consumers.
- give your customers better conversion rates using photo recognition
technology in their marketing campaigns
- convert static experience into interactive experience and help your
customers to use marketing campaigns money more effectively
- make apps to understand photos and provide your customers with new
analytical data stream (read pictures, get geo location, analyze stock etc.)
- surprise your customers with new brand engagement opportunities and win
more business

15. USA [Dallas], Poland [Warsaw]
The benefit of iTraff to Agencies and Software Houses.
Open sales leads source to your customers.
Photo recognition technology makes spontaneous shopping reality. Whenever
consumer sees something, she can take picture and buy what she is looking at.
- empower mobile apps to sell more through photo recognition
- give your customers new tool to generate sales leads
- simply embed code into mobile app to make it possible to buy things with
single photo snap
- Brands will appreciate to be able to generate more leads (shopping on the go)