iPass

Redwood Shores, CA United States

Technology / Software / Internet

Inspired, results-oriented, professional with experience in B2B and some B2C marketing. I am responsible for demand and lead generation, nurturing, website marketing, social media marketing, outbound communications, as well as creating engaging sales tools and collateral. My "engineering-side" likes understanding a complex, product or mobile, end-user app and develop success metrics and analytics, and my "marketing-side" likes “translating” the business benefits and messaging into compelling and understandable for marketing programs, integrated campaigns, collateral and and communications. I like to see results: increased qualified leads, conversion rates and engagement. I set out ...