The presentation of Melanie Gorke (Info.nl) at the Dutch Digital Impact session during the NEXT conference 2016 in Hamburg

1. Mastering the digital shift
and how to get there

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of users of tomorrow?
Are you ready for the demands

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will not survive.
Companies that do not adapt to the digital world

5. Adapt to reduce overhead

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understanding of the challenge ahead
The complex digital landscape needs an

7. Desktop
Browser
JavaScript: JQuery
IIS, ASP.NET
SQL Server
Microsoft
Reporting
Services
HTML, CSS, JS
SQL
2005
SOURCE: www.thoughtworks.com
Desktop
Browser
JavaScript
20+ Frameworks
Native
IOS
Native
Android
Responsive Web
on Tablet
Backend for Frontend
Java
Microservice
.NET
Microservice
Ruby
Microservice
Java
Oracle NoSQL
SQL
Server
Neo4J
Graph
DB
Bulk Load Kafka Queue
Hadoop-based
Data Lake
Machine Learning Predictive Modelling BI/Reporting
Insights
DB
JSON, HTML, CSS, JS
JSON JSON JSON, HTML,
CSS, JS
Event stream
Extract Transform
Customer Insights
2016
One-page
JavaScript
App

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strategies that allow them the freedom to create
Companies of the future need digital

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rich experiences for people.
Adaptable businesses focus on creating

14. not a project.
Change is a
permanent state,