We have chosen the top 5 stories from March, 2015 to get your creative juices flowing. These include solar powered beacons, South by Southwest and beacons helping the visually impaired in London. Check out movintracks.io to learn more about launching a campaign.

1. Brought to you by
Full-Powered Beacon & NFC Management
Top 5 Beacon
Stories
From March, 2015

2. Contents

3. Overview
Beacon uses are growing seemingly by the day. There is
an incredible amount of creativity around this new
technology. They are becoming more commonplace and
their use cases more diverse - don´t be part of the late
majority. We have chosen the top 5 stories to get your
creative juices flowing. Check out movintracks.io to learn
more about launching a campaign and ibeaconsblog.com
for more news stories.

4. This is the largest conference on mobile devices in the world - with talks from Jimmy Wales,
Mark Zuckerberg, etc. Not only were there many beacon projects presented such as Pizza Hut
allowing you to order pizza from your commute home via beacons, the Mobile World Congress
itself was a beacon-based conference. They placed beacons around the airport and the
venue. The beacons acted as a guide as soon as the guests landed and assisted all those
who downloaded the event app with location based information. For more information go to
our slideshare recap of the Mobile World Congress here.

5. SXSW deployed 1,000 iBeacons (up from 40
last year) across 265 venues in Austin. This
was the largest implementation of beacons at
an event. They were placed at a variety of
locations - for example at every shuttle. Also,
the SXSW Go app connected users to other
people in the room with them that had similar
interests in their profile on the application. We
expect beacon uses at events will just keep
growing and growing.
More info (and picture) can be found in Ad
Age´s article.

6. The London tube is testing out beacons to
help visually impaired use their underground
metro. At the moment, they generally need to
rely on friends or staff or use familiar routes.
They decided to implement bluetooth
technology to help guide them after a request
from the visually impaired community. Signals
are sent to their phones and directions in their
earphones alert them on their surroundings.
This story shows beacons are not just about
retail. We hope this goes well and it makes
other busy locations more accessible.
More info (and picture) found here in BBC´s
article.

7. Medea inc of Holland produces award winning
premium Vodka. They are upping their game with
bluetooth technology. The new Medea App
allows users to program the bottle´s labels to
display a message. They can change
preprogrammed messages such as "Happy
Birthday," "Congratulations" and "Thank you,"
that crawl across the label in electric blue. With
the expected success of their bottles, we are
looking forward to more beacons added to
products - especially premium brands.
More info (and picture) found here.

8. It is just 3 grams and 2.5 millimeters thick. It can be attached to
curved surfaces, corners or even clothing. It has significant
advantage over devices that use batteries that have to be
replaced every six months to a year. Of course, it needs a light
source to function, but this should not be an major issue as it
can be placed on fluorescent lights in hospitals or in subway
stations. Fujitsu should have it ready in early 2017. 2017 seems
like a long time to wait in the fast-paced proximity marketing
world, but is never too early to start brainstorming.
PC World´s article has more information here. The picture is
also from PC World.

9. hello@movintracks.io
Questions? Comments?
We´d love to hear from you!
If you would like to learn more about iBeacon news and be inspired
by more case studies, please check out the blog that Movintracks
updates regularly: ibeaconsblog.com.