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Exploring the future to meet
                        environmental targets
                        Auto Recycling Nederland




                        Auto Recycling Nederland (ARN) is the Netherlands’ innovative solution
                        to the problem of minimising waste from End-of-Life Vehicles (ELVs) in
                        line with European Union targets. To fulfil its brief, ARN must safeguard
                        its share of the country’s total number of ELVs. That requires visibility
                        of the future marketplace, something that has proved hard to obtain
                        because of the large number of imponderables.

“ARN predicts           PA Consulting Group (PA) helped solve the problem by developing a
 the availability of    sophisticated yet easy-to-use mathematical model that allows ARN to explore
 End-of-Live vehicles   different scenarios. The team then worked with ARN to create a strategy for
 every year. The used   building market share, supported by a portfolio of suitable policy instruments.
 models worked well     PA contributed a unique combination of expertise and knowledge, including
 in times of moderate   strategy development and modelling, the economics of the scrap industry,
 change. However,       automotive cost reduction and waste legislation. ARN can now be confident
 in current more        of meeting its statutory obligations and environmental objectives.
 turbulent times the
 predictive value was   ARN was established by the Dutch automobile industry in 1995 with the aim of reducing the
 insufficient. Based    waste generated by ELVs. It is to ARN that Dutch automotive importers and manufacturers
 on prior projects      delegate their responsibility for complying with European Union (EU) environmental regulations.
 ARN asked PA           Motorists pay a small fee to cover the cost of having their car removed by ARN, which
 Consulting Group to    operates its own network of dismantling companies, collectors, processors and shredders.
 develop predictive
 models which it did    ARN’s objectives are:
 very well.”            • to maximise its market share of ELVs
Dave Bebelaar,
General Director ARN    • to recycle 85% (rising to 95% by 2015) of the materials in those vehicles,
                         measured by weight, and

                        • to do this at the lowest possible cost.
Figure 1: Supply of ELVs including ELV age extension until 19 years in 2015


                         Historical data                                                               Prediction
                                                                                                                                   400,000

                          Conclusion: the general trend is increase in supply of ELVs. With the increase of age of ELVs
                               is included, the supply is 49 thousand lower than without increase of age included.                 350,000


                                                                                                                                   300,000


                                                                                                                                   250,000


                                                                                                                                   200,000


                                                                                                                                   150,000


                                                                                                                                   100,000


                                                                                                                                   50,000


                                                                                                                                   0
     1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015




    A need to see into the future                                                 Building a ‘car park’ model
    For some time, the number of cars processed by ARN                            To address the problem of prediction, PA developed
    has been in decline. There are three main reasons.                            a mathematical model of the stocks and flows of
    Firstly, the total number of ELVs has reduced because                         ELVs. ARN brought in it immense quantitative insight
    of exports to Eastern Europe and increasing lifespan                          into the automotive market in terms of historical ELV
    of cars. Secondly, ARN has lost some market share to                          development, new sales, parallel imports and export.
    other (mainly illicit) methods of disposal. Thirdly, ARN                      The dynamic model can be understood in terms of
    has introduced a Post-Shredder Technology concept that                        a car park representing the country’s stock of cars,
    will allow useful materials to be recovered from shredder                     and a stream of vehicles coming out of the car park
    waste; this step will improve recycling yield but makes                       representing the flow of ELVs.
    participation in the ARN scheme slightly less attractive to
    dismantlers because their fee is reduced, with the result                     While this particular application of stock-and-flow
    that some dismantlers have left the scheme.                                   modelling is innovative, the approach is well-proven.
                                                                                  In building ARN’s model, PA drew on experience
    To protect its market share, and for other strategic and                      in areas like supply chain and factory optimisation,
    planning purposes, ARN needs to be able to forecast                           as well as strategy development.
    the future volume of ELVs (figure 1). However, owing
    to the large number of factors influencing that volume,                       The model can easily accommodate the numerous
    the picture used to be uncertain. Influences include                          factors influencing future ELV volumes. Working closely
    increasingly stringent emission standards and the                             with ARN, PA identified around 30 such factors,
    possible introduction of a road pricing system like                           and assigned each a weighting to represent the
    London’s congestion charge, both of which could reduce                        strength and immediacy of its likely impact (figure 2).
    the number of cars on the road.
                                                                                  ARN can now carry out ‘what-if’ modelling to evaluate
    ARN therefore asked PA – with whom it had already                             ELV availability under various scenarios – for example,
    been working on strategic issues for a number of years                        under the assumption that exports are increasing
    – to provide a quantified prediction of ELV supply,                           dramatically while new sales drop.
    and also to help it develop a strategy for increasing
    its market share.




2
Figure 2: An ‘Event horizon’ frames factors that contribute to changing ELV supply, ELV value and amount of scrap yards


                 1990                          1995                           2000                               2005                            2010                               2015

                  0      1      2    3     5     5     6   7       8    9        0       1    2        3    4     5       6    7     8       9     0      1         2    3     4      5

                 fall ‘iron wall’              • 4e extension EU                                           • 5e ext. EU        • 6e ext. EU                             • 7e ext?
                                                                                                                                                       # export #

                                     º Euro norm 1     º Euro norm 2          º Euro norm 3                      º Euro norm 4               º Euro norm 5?
                                                                                                                              • TAX refund export               # export #
      Social/                                                                                                                                                       • road pricing?
     political                                                                                                   º less tax exemption
                                                                                                                          # ELV and export #                                 # ELV #
                                                                                                                                                                             # export #
                                                                              º regulatory compliance
                                                                                               # scrap yards $                              º scrap incentive (?)
                                                                                                                                                           # ELV #



                                                                            º increase value parts trading                      € purchase ELV #

   Economic                                                                                    º increase raw material prices              € purchase ELV #


                                                                              º budget cars # reg. #
Technological                                                                        º avg. vehicle weight up                       € purchase ELV #


                 Key:               continues effect               leap effect                    º   moderate influence            •    major influence




  Designing a new strategy                                                                        Benefits of the project
  The model immediately gave ARN a much clearer view                                              ARN is now equipped with the ability to understand
  of the future, including the good news that, although                                           its future market, and also has a strategy and policy
  the flow of ELVs had been declining, it was likely to                                           instruments to manage that market. That means
  recover again in future, avoiding the need for a total                                          the company is well positioned to fulfil its business
  restructuring of the sector.                                                                    objectives and at the same time comply with the
                                                                                                  EU’s environmental targets.
  Armed with this new information, PA helped ARN
  to create a strategy for protecting and increasing its                                          PA had contributed not only expertise in modelling
  market share. Together, ARN and PA held workshops                                               and strategy development but also knowledge about
  to brainstorm the policy instruments available for tasks                                        the economics of the scrap industry, automotive cost
  like making ARN’s proposition more attractive to current                                        reduction and waste legislation.
  and potential new dismantlers, and restructuring the
  non-compliant part of the dismantling sector. All these                                         Because PA and ARN staff worked so closely together
  instruments were evaluated in the light of their ability                                        during the assignment, it was easy for ARN to start
  to contribute to the overall objective of building ARN´s                                        using PA’s model and approach in-house. The
  market share. By identifying the feasibility, impact and                                        companies continue to collaborate on other projects.
  risk associated with each of the policies, ARN was able
  to build up a portfolio of preferred approaches.
                                                                                                  Making recycling work
                                                                                                  The ARN approach to implementing environmental
                                                                                                  policy is effective and professional, but internationally
                                                                                                  it is virtually unique. Only Sweden has a comparable
                                                                                                  system for automotive recycling, and no country has
                                                                                                  yet applied it to other types of goods, though it is just
                                                                                                  as suitable for, say, washing machines as cars.


                                                                                                  ARN is truly leading the way in turning environmental
                                                                                                  targets into practical policies.




                                                                                                                                                                                          3
PA offices worldwide




                                                            Oslo

                                                          Utrecht
                                                                         Stockholm
                                                    UK: Dublin         Copenhagen
                                                     London
                       Madison                                      Frankfurt
                                                     Cambridge      Munich
                                      Boston                                                                    Beijing
                                                     Belfast
    San Francisco                     New York
       Los Angeles   Denver           Princeton      Birmingham
                                 Washington, DC      Edinburgh
                                                     Glasgow                                        New Delhi
                                                                                Abu Dhabi   Dubai
                                                     Manchester
                                                                                                    Bangalore




                                           Buenos Aires
                                                                                                                          Wellington




At PA Consulting Group, we transform the performance
of organisations

We put together teams from many disciplines and backgrounds to tackle the most
complex problems facing our clients, working with leaders and their staff to turn around
organisations in the private and public sectors. Clients call on us when they want:


an innovative solution: counter-intuitive thinking and groundbreaking solutions


a highly responsive approach: we listen, and then we act decisively and quickly
                                                                                                                                       Corporate headquarters
delivery of hard results: we get the job done, often trouble-shooting where previous                                                   123 Buckingham Palace Road
                                                                                                                                       London SW1W 9SR
initiatives have failed.
                                                                                                                                       United Kingdom
                                                                                                                                       Tel:    +44 20 7730 9000
We are an independent, employee-owned, global firm of 2,700 talented individuals,                                                      Fax: +44 20 7333 5050
                                                                                                                                       E-mail: info@paconsulting.com
operating from offices across the world, in Europe, North America, Middle East,
Latin America, Asia and Oceania. We have won numerous awards for delivering                                                            www.paconsulting.com

complex and highly innovative assignments, run one of the most successful venture
                                                                                                                                       For more information about PA
programmes in our industry, have technology development capability that few firms                                                      in The Netherlands, please visit
can match, deep expertise across key industries and government, and a unique                                                           www.paconsulting.com/nederlands

breadth of skills from strategy to IT to HR to applied technology.                                                                     This document has been prepared by PA.
                                                                                                                                       The contents of this document do not
                                                                                                                                       constitute any form of commitment or
                                                                                                                                       recommendation on the part of PA and
• defence • energy • financial services • government and public services                                                               speak as at the date of their preparation.
• international development • life sciences and healthcare • manufacturing
                                                                                                                                       © PA Knowledge Limited 2009.
• postal services • retail • telecommunications • transportation                                                                         All rights reserved.

                                                                                                                                       No part of this documentation may be
• strategic management • innovation and technology • IT • operational improvement
                                                                                                                                       reproduced, stored in a retrieval system,
• human resources • complex programme delivery                                                                                         or transmitted in any form or by any means,
                                                                                                                                       electronic, mechanical, photocopying or
                                                                                                                                       otherwise without the written permission
                                                                                                                                       of PA Consulting Group.
Delivering business transformation                                                                                                     01327-12

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Exploring the future to meet environmental targets

  • 1. Exploring the future to meet environmental targets Auto Recycling Nederland Auto Recycling Nederland (ARN) is the Netherlands’ innovative solution to the problem of minimising waste from End-of-Life Vehicles (ELVs) in line with European Union targets. To fulfil its brief, ARN must safeguard its share of the country’s total number of ELVs. That requires visibility of the future marketplace, something that has proved hard to obtain because of the large number of imponderables. “ARN predicts PA Consulting Group (PA) helped solve the problem by developing a the availability of sophisticated yet easy-to-use mathematical model that allows ARN to explore End-of-Live vehicles different scenarios. The team then worked with ARN to create a strategy for every year. The used building market share, supported by a portfolio of suitable policy instruments. models worked well PA contributed a unique combination of expertise and knowledge, including in times of moderate strategy development and modelling, the economics of the scrap industry, change. However, automotive cost reduction and waste legislation. ARN can now be confident in current more of meeting its statutory obligations and environmental objectives. turbulent times the predictive value was ARN was established by the Dutch automobile industry in 1995 with the aim of reducing the insufficient. Based waste generated by ELVs. It is to ARN that Dutch automotive importers and manufacturers on prior projects delegate their responsibility for complying with European Union (EU) environmental regulations. ARN asked PA Motorists pay a small fee to cover the cost of having their car removed by ARN, which Consulting Group to operates its own network of dismantling companies, collectors, processors and shredders. develop predictive models which it did ARN’s objectives are: very well.” • to maximise its market share of ELVs Dave Bebelaar, General Director ARN • to recycle 85% (rising to 95% by 2015) of the materials in those vehicles, measured by weight, and • to do this at the lowest possible cost.
  • 2. Figure 1: Supply of ELVs including ELV age extension until 19 years in 2015 Historical data Prediction 400,000 Conclusion: the general trend is increase in supply of ELVs. With the increase of age of ELVs is included, the supply is 49 thousand lower than without increase of age included. 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 A need to see into the future Building a ‘car park’ model For some time, the number of cars processed by ARN To address the problem of prediction, PA developed has been in decline. There are three main reasons. a mathematical model of the stocks and flows of Firstly, the total number of ELVs has reduced because ELVs. ARN brought in it immense quantitative insight of exports to Eastern Europe and increasing lifespan into the automotive market in terms of historical ELV of cars. Secondly, ARN has lost some market share to development, new sales, parallel imports and export. other (mainly illicit) methods of disposal. Thirdly, ARN The dynamic model can be understood in terms of has introduced a Post-Shredder Technology concept that a car park representing the country’s stock of cars, will allow useful materials to be recovered from shredder and a stream of vehicles coming out of the car park waste; this step will improve recycling yield but makes representing the flow of ELVs. participation in the ARN scheme slightly less attractive to dismantlers because their fee is reduced, with the result While this particular application of stock-and-flow that some dismantlers have left the scheme. modelling is innovative, the approach is well-proven. In building ARN’s model, PA drew on experience To protect its market share, and for other strategic and in areas like supply chain and factory optimisation, planning purposes, ARN needs to be able to forecast as well as strategy development. the future volume of ELVs (figure 1). However, owing to the large number of factors influencing that volume, The model can easily accommodate the numerous the picture used to be uncertain. Influences include factors influencing future ELV volumes. Working closely increasingly stringent emission standards and the with ARN, PA identified around 30 such factors, possible introduction of a road pricing system like and assigned each a weighting to represent the London’s congestion charge, both of which could reduce strength and immediacy of its likely impact (figure 2). the number of cars on the road. ARN can now carry out ‘what-if’ modelling to evaluate ARN therefore asked PA – with whom it had already ELV availability under various scenarios – for example, been working on strategic issues for a number of years under the assumption that exports are increasing – to provide a quantified prediction of ELV supply, dramatically while new sales drop. and also to help it develop a strategy for increasing its market share. 2
  • 3. Figure 2: An ‘Event horizon’ frames factors that contribute to changing ELV supply, ELV value and amount of scrap yards 1990 1995 2000 2005 2010 2015 0 1 2 3 5 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 fall ‘iron wall’ • 4e extension EU • 5e ext. EU • 6e ext. EU • 7e ext? # export # º Euro norm 1 º Euro norm 2 º Euro norm 3 º Euro norm 4 º Euro norm 5? • TAX refund export # export # Social/ • road pricing? political º less tax exemption # ELV and export # # ELV # # export # º regulatory compliance # scrap yards $ º scrap incentive (?) # ELV # º increase value parts trading € purchase ELV # Economic º increase raw material prices € purchase ELV # º budget cars # reg. # Technological º avg. vehicle weight up € purchase ELV # Key: continues effect leap effect º moderate influence • major influence Designing a new strategy Benefits of the project The model immediately gave ARN a much clearer view ARN is now equipped with the ability to understand of the future, including the good news that, although its future market, and also has a strategy and policy the flow of ELVs had been declining, it was likely to instruments to manage that market. That means recover again in future, avoiding the need for a total the company is well positioned to fulfil its business restructuring of the sector. objectives and at the same time comply with the EU’s environmental targets. Armed with this new information, PA helped ARN to create a strategy for protecting and increasing its PA had contributed not only expertise in modelling market share. Together, ARN and PA held workshops and strategy development but also knowledge about to brainstorm the policy instruments available for tasks the economics of the scrap industry, automotive cost like making ARN’s proposition more attractive to current reduction and waste legislation. and potential new dismantlers, and restructuring the non-compliant part of the dismantling sector. All these Because PA and ARN staff worked so closely together instruments were evaluated in the light of their ability during the assignment, it was easy for ARN to start to contribute to the overall objective of building ARN´s using PA’s model and approach in-house. The market share. By identifying the feasibility, impact and companies continue to collaborate on other projects. risk associated with each of the policies, ARN was able to build up a portfolio of preferred approaches. Making recycling work The ARN approach to implementing environmental policy is effective and professional, but internationally it is virtually unique. Only Sweden has a comparable system for automotive recycling, and no country has yet applied it to other types of goods, though it is just as suitable for, say, washing machines as cars. ARN is truly leading the way in turning environmental targets into practical policies. 3
  • 4. PA offices worldwide Oslo Utrecht Stockholm UK: Dublin Copenhagen London Madison Frankfurt Cambridge Munich Boston Beijing Belfast San Francisco New York Los Angeles Denver Princeton Birmingham Washington, DC Edinburgh Glasgow New Delhi Abu Dhabi Dubai Manchester Bangalore Buenos Aires Wellington At PA Consulting Group, we transform the performance of organisations We put together teams from many disciplines and backgrounds to tackle the most complex problems facing our clients, working with leaders and their staff to turn around organisations in the private and public sectors. Clients call on us when they want: an innovative solution: counter-intuitive thinking and groundbreaking solutions a highly responsive approach: we listen, and then we act decisively and quickly Corporate headquarters delivery of hard results: we get the job done, often trouble-shooting where previous 123 Buckingham Palace Road London SW1W 9SR initiatives have failed. United Kingdom Tel: +44 20 7730 9000 We are an independent, employee-owned, global firm of 2,700 talented individuals, Fax: +44 20 7333 5050 E-mail: info@paconsulting.com operating from offices across the world, in Europe, North America, Middle East, Latin America, Asia and Oceania. We have won numerous awards for delivering www.paconsulting.com complex and highly innovative assignments, run one of the most successful venture For more information about PA programmes in our industry, have technology development capability that few firms in The Netherlands, please visit can match, deep expertise across key industries and government, and a unique www.paconsulting.com/nederlands breadth of skills from strategy to IT to HR to applied technology. This document has been prepared by PA. The contents of this document do not constitute any form of commitment or recommendation on the part of PA and • defence • energy • financial services • government and public services speak as at the date of their preparation. • international development • life sciences and healthcare • manufacturing © PA Knowledge Limited 2009. • postal services • retail • telecommunications • transportation All rights reserved. No part of this documentation may be • strategic management • innovation and technology • IT • operational improvement reproduced, stored in a retrieval system, • human resources • complex programme delivery or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise without the written permission of PA Consulting Group. Delivering business transformation 01327-12