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VoIP , What is VOIP?


   George Dallas




                       1
Agenda

   What is VoIP?
   Why VoIP?
   What’s Required for VoIP Deployment?
   Need for SIP
   Recommendations
   What the Vendors are Saying
   Q/A


                                   2
What is VoIP?




                3
What is VoIP?
   VoIP = “Voice over Internet Protocol”

   Basically, VoIP means Voice transmitted over
    a Digital Network”

   Also called IP Telephony

   Standards based (e.g., H.323, G.711, G.729,
    RTP, UDP, IP, RSVP, SIP)
                                      4
What is VoIP?

   VoIP is the latest in a long series of actions to
    change voice transmission from an all analog
    to an all digital network




                                        5
Traditional Analog Systems

   Traditional Analog Systems have tremendous
    Quality of Service Built In.
       They assign a dedicated end-to-end connection
        for each pair of users
       These connections could carry more than just a
        voice connection -- but they don’t
       A lot of potential bandwidth is wasted
       It’s like having your own personal Limo – ready to
        take you anywhere at a moments notice
       Very Good service – but not very efficient
                                             6
VoIP Systems

   VoIP Systems differ from Analog Systems
       They convert voice into packets and then mix
        several conversations onto the same wires (IP
        Networks)
       These circuits can also carry data packets as well
       An efficient use of bandwidth
       It’s like having a fleet of shared taxis
       Make efficient use of resources – but you could
        still end up standing in the rain trying to catch a
        taxi
                                              7
IP Networks

   IP Networks were not designed with the
    same Quality of Service as Analog Phone
    Networks
       IP Networks anticipate that some packets may be
        lost or delayed
       IP Networks contain provisions to request the re-
        transmission of missing packets
       From a data standpoint, a user may wait an extra
        second for a web page to load


                                            8
Need for Quality

   But Voice Networks cannot tolerate delay and
    missing packets
       To be effective, Voice networks require a
        continuous stream of packets
       You can’t have a random series of 2-3 second
        delays in the middle of a sentence and have an
        effective conversation
       This lack of Quality of Service initially proved to be
        a barrier to the mainstream adoption of VoIP


                                               9
Need for Quality

   Voice is a Real-Time Application
       Delay < 150 (ITU-G114) - 200 ms OK in
        Corporate network
       Jitter (delay variation) < 30 ms
       Packet Loss < 1%




                                       10
Recent Advances

   Recent advances in Networking have
    overcome the Quality of Service Issues
       Protocols have been developed to provide an
        adequate level of service and quality
       Network Switching equipment has evolved to give
        Voice traffic priority over Data traffic
       Virtual Local Area Networks (VLANs) can
        segregate Voice and Data traffic



                                           11
Why VoIP?




            12
Which Technologies Will
 Drive Employee Productivity?
   Virtual Private Networks                                    60%

                   IP Telephony                              54%

                Wireless LANs                           47%

                Wireless Email                    30%

          Mobile Technology                      26%

           Instant Messaging               18%

                             Other    2%

 IP Telephony Ranked Second on List of Technologies Associated
              with Improved Employee Productivity
Source: Sage Research, January 2003                     13
Key Customer Drivers for IP
Communications
   Lower Cost of “Network”                            Aggregate View on Drivers
    Ownership
       Cost savings are the primary
        short-term reason to converge         60%
        voice, data and video onto a
        single IP network
       This reflects the impact of the       40%
        slowing economy on IT
        investment                            20%
   Enhanced Business
    Communications
                                               0%
       Creating new revenue streams                  1st — 428       2nd — 397        3rd — 344
        and deploying new applications
        that can increase productivity    To drive cost savings (easier infrastructure mgmt.)
        or enhance customer care are                                        To drive revenues
        seen as significant and as               To enable additional application capabilities
        longer term benefits of                                                         Other
        convergence


                                                                       14
                                                      Source: The META Group Multi-Client Study 2000/01
The Basic Theory

   Put Voice, Data and Video on to one Network
    and achieve savings and flexibility
       Eliminate redundant Networks
       Consolidate IT Staff
       Simplify Administration and Maintenance
       Reduce hardware
       Reduce cabling – 1 cable for voice and data
       Reduce WAN Charges
   Converged Networks are the key
                                            16
Disparate Networks
 Collaboration           Calendar


                                                               Audio
                                                               Conferencing
                 DATA
                                                           VOICE
                                              Voice
                                            Messaging

                                Web
    Email                    Application
                  Instant                               Telephone
                 Messaging                               Services


                                    VIDEO

                                               Video
                                            Conferencing




                                                              17
Converged Network
                             Calendar         Instant
                                             Messaging
        Collaboration                                        Web
                                                          Application




                                    Video
                                    Conferencing          Audio
                                                          Conferencing
        email




                                              Telephone
                          Voice                Services
                        Messaging

   Security
What’s Required for VoIP
Deployment?




                           19
Data Networks
   Data Networks must be robust enough to
    support the additional Voice and possibly
    Video Traffic
       Remember -- if the Data Network is down, you
        can’t make phone calls
   Network Architecture needs to address
       Quality of Service
       Security
       Redundancy
       Availability
                                           20
Network Switches
   If your Data Network is more than 3 years old
    it may not be able to support VoIP
   Newer Layer-2 and Layer-3 Switches are
    designed to support VoIP
       VLAN Support
       QoS Support
       Security Features
       Gigabit Links
       POE
       Large Buffers
                                     21
Power
   Analog Phone Systems provide power to
    Phones over the phone cabling
   Analog Phone systems have Battery Back Up
    Systems
       If the Power goes off – The phones still work
   VoIP Phones are powered over the Data
    Cable from the Network Switch
       Power Over Ethernet (POE)
       Requires Battery Back Up Systems (UPSs) in
        each Data Closet
                                             22
Network Cabling

   Existing Voice Category-3 Cabling cannot
    support VoIP
       Requires new cables for existing installations
       Minimum of one Category-5e Cable for all users
   VoIP can reduce cabling costs for new
    deployments




                                           23
Network Architecture
   Data Networks need to be re-designed
       Separate VLANs are required to segregate traffic
           Voice
           Data
           Video
           Management
   Deploy Redundant Links
       Multiple Paths
       Rapid Spanning Tree Support
   Hardware Based Routing
       L-3 switches vs. Software based Routers
                                                   24
Network Security

   Firewalls should be deployed where Voice
    and Data Networks meet
       Prevent Data Network Attacks from affecting
        Voice
   Users should be authenticated to gain access
    to the network
       Radius Servers
           Authenticate Users
           Assign Policies
           Assign Users to VLANs based on Identity
                                                  25
VoIP Systems

   Deploy standards based VoIP systems
       SIP support is a key
           Instruments
           Signaling
   System Servers should be distributed
   Determine if a Hybrid approach works best
    for you



                                    26
Need for SIP




               27
SIP
   Session Initiation Protocol (SIP) is an Open
    Standard signaling protocol used for
    establishing sessions in an IP Network
       It is a catalytic protocol that delivers key signaling
        elements that can turn a VoIP Network into a true
        IP Communications Network
       It replaces older and proprietary signaling
        protocols
       It enables multiple vendors to interoperate
       It enables new services to be easily added
       Enables Presence Based Capabilities
                                                28
Why Sip?

                Shared
                  Call
               Appearance
     Hold
                            Shared
     with
                             Line
     Music
                Address
                  of
                Record
    Directed                Group
     Pickup                 Pickup

                 Call
                 Park

                               29
Why Sip?

                      Multimedia
                      Call Center
       Buddy list
      Push-to-talk                         Presence
                                             based
                                            Routing


  ???????     Video, Chat,
                  IM                Intelligent
                                       Call
                                    Screening


                                             30
SIP, H.323 and MGCP
 Call Control and Signaling             Signaling and             Media
                                       Gateway Control
                                                                  Audio/
         H.323                                                    Video

               H.225

 H.245   Q.931         RAS       SIP         MGCP           RTP   RTCP     RTSP




         TCP                                    UDP


                                        IP

H.323 Version 1 and 2 supports H.245 over TCP, Q.931 over TCP and RAS over UDP.
H.323 Version 3 and 4 supports H.245 over UDP/TCP and Q.931 over UDP/TCP and
RAS over UDP.
SIP supports TCP and UDP.
SIP leverages other protocols.
                                                            31
Recommendations




                  32
Recommendations

   For new Installations
       Deploy a Converged Network
       Deploy VoIP System
       Deploy Advanced L-2 and L-3 Switches
       Take advantage of Reduced Cabling
        Requirements




                                         33
Recommendations
   For existing Installations
       IP Enable your Existing PBX
       Deploy VoIP initially where needed
           Sales
           Call Centers
           Tele-workers - #1 application
           Wireless
               PDAs
               Soft Phones (Laptops)
               WoVoiP
       Implement VoIP on the WAN between Sites
       Phased approach – leverage existing investment
                                             34
Reasons to Switch to VoIP

   VoIP is the Strategic Direction of Carriers and
    Vendors
       Conventional Systems will become outdated and
        expensive to maintain and upgrade
   VoIP provides a Feature Rich and Cost
    Effective Architecture
       New features and services will be added to VoIP
        Systems
       Competitive Pressures will force many Industries
        to Upgrade to keep pace
                                            35
Reasons to Switch to VoIP

   VoIP Investment Protection
       IP Enable Existing Systems
       Take advantage of new features where you need
        them now
       Migrate based on budgets and business needs
   VoIP can Reduce Maintenance Expenses
       Moves, Adds, Changes are simplified
       Converged Networks = Fewer Systems


                                          36
Reasons to Switch to VoIP

   Flexibility and Portability
       IP Soft Phones
       Wireless IP Phones
       Dual Mode Cellular / Wireless IP Phones
   Key Applications
       SIP Based
       Presence Detection
       Follow Me
       Call Centers
                                           37
Reasons to Switch to VoIP
   Better Network Management
       VoIP Network Upgrades provide benefits for Data
        Users as well
   Real Time Collaboration
       Video Telephony
       Presence Detection
       Instant Messaging
       Drag and Drop Conference Calls
   Improved Bandwidth Utilization
       Converged WAN Links for Voice, Data and Video

                                           38
NEC on IP Telephony
“IP Telephony is growing throughout the world as communications
   decision makers begin to take advantage of the potential cost
   savings afforded by converged infrastructures. NEC’s initiative is
   to facilitate the migration to IP Telephony. One of the essential
   aspects of NEC’s strategy is honoring our commitment to
   investment protection for our customers. Therefore we have "IP
   enabled" our existing line of traditional PBXs, Key Telephone
   Systems and Document Solutions so that our customers can
   enjoy the cost savings of IP Telephony without rendering
   obsolete their existing systems.

                      http://www.necunifiedsolutions.com/main/Solutions




                                                      39
Final Thoughts
   Avoid the Hype
   One approach, which is hotly debated in the VoIP
    market, is to rip out your old PBX, phones and wiring
    and replace everything with IP phones. That might
    work in some cases, particularly where the old PBX
    is long past its expiration date, but it isn't always the
    best approach.
   Consider deploying IP Telephony based on a
    Phased Approach – See NEC’s migration strategy
   With a carefully targeted VoIP deployment you can
    achieve 70% of the ROI with 30% of the investment
   Understand the benefits that the technology offers,
    not just the costs
   Have a Plan
                                              40

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Explanation of voip

  • 1. VoIP , What is VOIP? George Dallas 1
  • 2. Agenda  What is VoIP?  Why VoIP?  What’s Required for VoIP Deployment?  Need for SIP  Recommendations  What the Vendors are Saying  Q/A 2
  • 4. What is VoIP?  VoIP = “Voice over Internet Protocol”  Basically, VoIP means Voice transmitted over a Digital Network”  Also called IP Telephony  Standards based (e.g., H.323, G.711, G.729, RTP, UDP, IP, RSVP, SIP) 4
  • 5. What is VoIP?  VoIP is the latest in a long series of actions to change voice transmission from an all analog to an all digital network 5
  • 6. Traditional Analog Systems  Traditional Analog Systems have tremendous Quality of Service Built In.  They assign a dedicated end-to-end connection for each pair of users  These connections could carry more than just a voice connection -- but they don’t  A lot of potential bandwidth is wasted  It’s like having your own personal Limo – ready to take you anywhere at a moments notice  Very Good service – but not very efficient 6
  • 7. VoIP Systems  VoIP Systems differ from Analog Systems  They convert voice into packets and then mix several conversations onto the same wires (IP Networks)  These circuits can also carry data packets as well  An efficient use of bandwidth  It’s like having a fleet of shared taxis  Make efficient use of resources – but you could still end up standing in the rain trying to catch a taxi 7
  • 8. IP Networks  IP Networks were not designed with the same Quality of Service as Analog Phone Networks  IP Networks anticipate that some packets may be lost or delayed  IP Networks contain provisions to request the re- transmission of missing packets  From a data standpoint, a user may wait an extra second for a web page to load 8
  • 9. Need for Quality  But Voice Networks cannot tolerate delay and missing packets  To be effective, Voice networks require a continuous stream of packets  You can’t have a random series of 2-3 second delays in the middle of a sentence and have an effective conversation  This lack of Quality of Service initially proved to be a barrier to the mainstream adoption of VoIP 9
  • 10. Need for Quality  Voice is a Real-Time Application  Delay < 150 (ITU-G114) - 200 ms OK in Corporate network  Jitter (delay variation) < 30 ms  Packet Loss < 1% 10
  • 11. Recent Advances  Recent advances in Networking have overcome the Quality of Service Issues  Protocols have been developed to provide an adequate level of service and quality  Network Switching equipment has evolved to give Voice traffic priority over Data traffic  Virtual Local Area Networks (VLANs) can segregate Voice and Data traffic 11
  • 12. Why VoIP? 12
  • 13. Which Technologies Will Drive Employee Productivity? Virtual Private Networks 60% IP Telephony 54% Wireless LANs 47% Wireless Email 30% Mobile Technology 26% Instant Messaging 18% Other 2% IP Telephony Ranked Second on List of Technologies Associated with Improved Employee Productivity Source: Sage Research, January 2003 13
  • 14. Key Customer Drivers for IP Communications  Lower Cost of “Network”  Aggregate View on Drivers Ownership  Cost savings are the primary short-term reason to converge 60% voice, data and video onto a single IP network  This reflects the impact of the 40% slowing economy on IT investment 20%  Enhanced Business Communications 0%  Creating new revenue streams 1st — 428 2nd — 397 3rd — 344 and deploying new applications that can increase productivity To drive cost savings (easier infrastructure mgmt.) or enhance customer care are To drive revenues seen as significant and as To enable additional application capabilities longer term benefits of Other convergence 14 Source: The META Group Multi-Client Study 2000/01
  • 15. The Basic Theory  Put Voice, Data and Video on to one Network and achieve savings and flexibility  Eliminate redundant Networks  Consolidate IT Staff  Simplify Administration and Maintenance  Reduce hardware  Reduce cabling – 1 cable for voice and data  Reduce WAN Charges  Converged Networks are the key 16
  • 16. Disparate Networks Collaboration Calendar Audio Conferencing DATA VOICE Voice Messaging Web Email Application Instant Telephone Messaging Services VIDEO Video Conferencing 17
  • 17. Converged Network Calendar Instant Messaging Collaboration Web Application Video Conferencing Audio Conferencing email Telephone Voice Services Messaging Security
  • 18. What’s Required for VoIP Deployment? 19
  • 19. Data Networks  Data Networks must be robust enough to support the additional Voice and possibly Video Traffic  Remember -- if the Data Network is down, you can’t make phone calls  Network Architecture needs to address  Quality of Service  Security  Redundancy  Availability 20
  • 20. Network Switches  If your Data Network is more than 3 years old it may not be able to support VoIP  Newer Layer-2 and Layer-3 Switches are designed to support VoIP  VLAN Support  QoS Support  Security Features  Gigabit Links  POE  Large Buffers 21
  • 21. Power  Analog Phone Systems provide power to Phones over the phone cabling  Analog Phone systems have Battery Back Up Systems  If the Power goes off – The phones still work  VoIP Phones are powered over the Data Cable from the Network Switch  Power Over Ethernet (POE)  Requires Battery Back Up Systems (UPSs) in each Data Closet 22
  • 22. Network Cabling  Existing Voice Category-3 Cabling cannot support VoIP  Requires new cables for existing installations  Minimum of one Category-5e Cable for all users  VoIP can reduce cabling costs for new deployments 23
  • 23. Network Architecture  Data Networks need to be re-designed  Separate VLANs are required to segregate traffic  Voice  Data  Video  Management  Deploy Redundant Links  Multiple Paths  Rapid Spanning Tree Support  Hardware Based Routing  L-3 switches vs. Software based Routers 24
  • 24. Network Security  Firewalls should be deployed where Voice and Data Networks meet  Prevent Data Network Attacks from affecting Voice  Users should be authenticated to gain access to the network  Radius Servers  Authenticate Users  Assign Policies  Assign Users to VLANs based on Identity 25
  • 25. VoIP Systems  Deploy standards based VoIP systems  SIP support is a key  Instruments  Signaling  System Servers should be distributed  Determine if a Hybrid approach works best for you 26
  • 27. SIP  Session Initiation Protocol (SIP) is an Open Standard signaling protocol used for establishing sessions in an IP Network  It is a catalytic protocol that delivers key signaling elements that can turn a VoIP Network into a true IP Communications Network  It replaces older and proprietary signaling protocols  It enables multiple vendors to interoperate  It enables new services to be easily added  Enables Presence Based Capabilities 28
  • 28. Why Sip? Shared Call Appearance Hold Shared with Line Music Address of Record Directed Group Pickup Pickup Call Park 29
  • 29. Why Sip? Multimedia Call Center Buddy list Push-to-talk Presence based Routing ??????? Video, Chat, IM Intelligent Call Screening 30
  • 30. SIP, H.323 and MGCP Call Control and Signaling Signaling and Media Gateway Control Audio/ H.323 Video H.225 H.245 Q.931 RAS SIP MGCP RTP RTCP RTSP TCP UDP IP H.323 Version 1 and 2 supports H.245 over TCP, Q.931 over TCP and RAS over UDP. H.323 Version 3 and 4 supports H.245 over UDP/TCP and Q.931 over UDP/TCP and RAS over UDP. SIP supports TCP and UDP. SIP leverages other protocols. 31
  • 32. Recommendations  For new Installations  Deploy a Converged Network  Deploy VoIP System  Deploy Advanced L-2 and L-3 Switches  Take advantage of Reduced Cabling Requirements 33
  • 33. Recommendations  For existing Installations  IP Enable your Existing PBX  Deploy VoIP initially where needed  Sales  Call Centers  Tele-workers - #1 application  Wireless  PDAs  Soft Phones (Laptops)  WoVoiP  Implement VoIP on the WAN between Sites  Phased approach – leverage existing investment 34
  • 34. Reasons to Switch to VoIP  VoIP is the Strategic Direction of Carriers and Vendors  Conventional Systems will become outdated and expensive to maintain and upgrade  VoIP provides a Feature Rich and Cost Effective Architecture  New features and services will be added to VoIP Systems  Competitive Pressures will force many Industries to Upgrade to keep pace 35
  • 35. Reasons to Switch to VoIP  VoIP Investment Protection  IP Enable Existing Systems  Take advantage of new features where you need them now  Migrate based on budgets and business needs  VoIP can Reduce Maintenance Expenses  Moves, Adds, Changes are simplified  Converged Networks = Fewer Systems 36
  • 36. Reasons to Switch to VoIP  Flexibility and Portability  IP Soft Phones  Wireless IP Phones  Dual Mode Cellular / Wireless IP Phones  Key Applications  SIP Based  Presence Detection  Follow Me  Call Centers 37
  • 37. Reasons to Switch to VoIP  Better Network Management  VoIP Network Upgrades provide benefits for Data Users as well  Real Time Collaboration  Video Telephony  Presence Detection  Instant Messaging  Drag and Drop Conference Calls  Improved Bandwidth Utilization  Converged WAN Links for Voice, Data and Video 38
  • 38. NEC on IP Telephony “IP Telephony is growing throughout the world as communications decision makers begin to take advantage of the potential cost savings afforded by converged infrastructures. NEC’s initiative is to facilitate the migration to IP Telephony. One of the essential aspects of NEC’s strategy is honoring our commitment to investment protection for our customers. Therefore we have "IP enabled" our existing line of traditional PBXs, Key Telephone Systems and Document Solutions so that our customers can enjoy the cost savings of IP Telephony without rendering obsolete their existing systems.  http://www.necunifiedsolutions.com/main/Solutions 39
  • 39. Final Thoughts  Avoid the Hype  One approach, which is hotly debated in the VoIP market, is to rip out your old PBX, phones and wiring and replace everything with IP phones. That might work in some cases, particularly where the old PBX is long past its expiration date, but it isn't always the best approach.  Consider deploying IP Telephony based on a Phased Approach – See NEC’s migration strategy  With a carefully targeted VoIP deployment you can achieve 70% of the ROI with 30% of the investment  Understand the benefits that the technology offers, not just the costs  Have a Plan 40

Editor's Notes

  1. Source: META Group Multi-Client Study Respondents were asked to rank cost savings, drive revenues, enable applications as either the most important (1 st ) to least important (3 rd ). For example, 55% of Global 2000 respondents believed that Cost Savings was the #1 reason to converge their network, while 31% felt enabling new applications was the most important reason. Further example, 27% of respondents felt that driving revenue was the 2 nd most important reason to converge their network. The numbers (428, 397, 344) represent the # of people that responded to the question. The primary takeaway is that in the short term (due to the current economy) companies are looking to save costs. Further down the road, they recognize the potential for a converged network to enable new application abilities and potentially drive revenues.
  2. Source: META Group Multi-Client Study Each respondent was asked to whether or not they felt a specific area of cost savings would be none, limited, moderate, substantial. Each bullet point aggregates the substantial and moderate cost savings for the respective area (the assumption is that even a moderate cost savings or several of them combined could be significant). Carrier Costs are strictly related to the reduction of the number of T1’s and T3’s Infrastructure is related to hardware and reduced cabling. The interesting aspect of this slide is that a very small percentage (ranging from 5-12%) felt there would be not cost savings.
  3. 3 dumb networks to one intelligent network Low value applications
  4. E-mail moves to UM Moves to Intelligent network Intelligent network with high value applications. This network also provides the ability to offer easy to use and manage broadcast video. Four driving factors allowed us to offer broadcast video to every desktop Inexpensive high quality USB cameras Fast PCs Voice, Video, Data converged on IP Optical technology has made prices of IP bandwidth economical.
  5. Ministry of Social Policy – 8,000 phones Cray: Deployed 650 Phones at (3) sites in late 2000. Savings came from the ability to not hire (3) additional IT support staff due to simplified network management, new data network and IP Telephony cost only slightly more ($1.3M versus $1M) than PBX alone. City of Houston Proof-of-Concept pilot of 600 phones successful. Plan to roll-out 23,000+ phones by end of summer 2002 to 400 sites including hospitals/clinics, police/fire, and emergency services. Payback is less than one year and annual savings are $6.2M. Cost savings driven by reduced costs for voice circuits ($5M savings), eliminated PBX Maintenance costs of $900K, eliminated PBX upgrade costs of $765K. City of Dallas Currently 100 sites into a 280 site deployment Expect to realize a $21M savings over ten years. Cost savings driven by reduced voice circuit costs and fact that they were able to converge 5 incompatible data networks and one voice network into a single converged network.