4. What is VoIP?
VoIP = “Voice over Internet Protocol”
Basically, VoIP means Voice transmitted over
a Digital Network”
Also called IP Telephony
Standards based (e.g., H.323, G.711, G.729,
RTP, UDP, IP, RSVP, SIP)
4
5. What is VoIP?
VoIP is the latest in a long series of actions to
change voice transmission from an all analog
to an all digital network
5
6. Traditional Analog Systems
Traditional Analog Systems have tremendous
Quality of Service Built In.
They assign a dedicated end-to-end connection
for each pair of users
These connections could carry more than just a
voice connection -- but they don’t
A lot of potential bandwidth is wasted
It’s like having your own personal Limo – ready to
take you anywhere at a moments notice
Very Good service – but not very efficient
6
7. VoIP Systems
VoIP Systems differ from Analog Systems
They convert voice into packets and then mix
several conversations onto the same wires (IP
Networks)
These circuits can also carry data packets as well
An efficient use of bandwidth
It’s like having a fleet of shared taxis
Make efficient use of resources – but you could
still end up standing in the rain trying to catch a
taxi
7
8. IP Networks
IP Networks were not designed with the
same Quality of Service as Analog Phone
Networks
IP Networks anticipate that some packets may be
lost or delayed
IP Networks contain provisions to request the re-
transmission of missing packets
From a data standpoint, a user may wait an extra
second for a web page to load
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9. Need for Quality
But Voice Networks cannot tolerate delay and
missing packets
To be effective, Voice networks require a
continuous stream of packets
You can’t have a random series of 2-3 second
delays in the middle of a sentence and have an
effective conversation
This lack of Quality of Service initially proved to be
a barrier to the mainstream adoption of VoIP
9
10. Need for Quality
Voice is a Real-Time Application
Delay < 150 (ITU-G114) - 200 ms OK in
Corporate network
Jitter (delay variation) < 30 ms
Packet Loss < 1%
10
11. Recent Advances
Recent advances in Networking have
overcome the Quality of Service Issues
Protocols have been developed to provide an
adequate level of service and quality
Network Switching equipment has evolved to give
Voice traffic priority over Data traffic
Virtual Local Area Networks (VLANs) can
segregate Voice and Data traffic
11
13. Which Technologies Will
Drive Employee Productivity?
Virtual Private Networks 60%
IP Telephony 54%
Wireless LANs 47%
Wireless Email 30%
Mobile Technology 26%
Instant Messaging 18%
Other 2%
IP Telephony Ranked Second on List of Technologies Associated
with Improved Employee Productivity
Source: Sage Research, January 2003 13
14. Key Customer Drivers for IP
Communications
Lower Cost of “Network” Aggregate View on Drivers
Ownership
Cost savings are the primary
short-term reason to converge 60%
voice, data and video onto a
single IP network
This reflects the impact of the 40%
slowing economy on IT
investment 20%
Enhanced Business
Communications
0%
Creating new revenue streams 1st — 428 2nd — 397 3rd — 344
and deploying new applications
that can increase productivity To drive cost savings (easier infrastructure mgmt.)
or enhance customer care are To drive revenues
seen as significant and as To enable additional application capabilities
longer term benefits of Other
convergence
14
Source: The META Group Multi-Client Study 2000/01
15. The Basic Theory
Put Voice, Data and Video on to one Network
and achieve savings and flexibility
Eliminate redundant Networks
Consolidate IT Staff
Simplify Administration and Maintenance
Reduce hardware
Reduce cabling – 1 cable for voice and data
Reduce WAN Charges
Converged Networks are the key
16
16. Disparate Networks
Collaboration Calendar
Audio
Conferencing
DATA
VOICE
Voice
Messaging
Web
Email Application
Instant Telephone
Messaging Services
VIDEO
Video
Conferencing
17
17. Converged Network
Calendar Instant
Messaging
Collaboration Web
Application
Video
Conferencing Audio
Conferencing
email
Telephone
Voice Services
Messaging
Security
19. Data Networks
Data Networks must be robust enough to
support the additional Voice and possibly
Video Traffic
Remember -- if the Data Network is down, you
can’t make phone calls
Network Architecture needs to address
Quality of Service
Security
Redundancy
Availability
20
20. Network Switches
If your Data Network is more than 3 years old
it may not be able to support VoIP
Newer Layer-2 and Layer-3 Switches are
designed to support VoIP
VLAN Support
QoS Support
Security Features
Gigabit Links
POE
Large Buffers
21
21. Power
Analog Phone Systems provide power to
Phones over the phone cabling
Analog Phone systems have Battery Back Up
Systems
If the Power goes off – The phones still work
VoIP Phones are powered over the Data
Cable from the Network Switch
Power Over Ethernet (POE)
Requires Battery Back Up Systems (UPSs) in
each Data Closet
22
22. Network Cabling
Existing Voice Category-3 Cabling cannot
support VoIP
Requires new cables for existing installations
Minimum of one Category-5e Cable for all users
VoIP can reduce cabling costs for new
deployments
23
23. Network Architecture
Data Networks need to be re-designed
Separate VLANs are required to segregate traffic
Voice
Data
Video
Management
Deploy Redundant Links
Multiple Paths
Rapid Spanning Tree Support
Hardware Based Routing
L-3 switches vs. Software based Routers
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24. Network Security
Firewalls should be deployed where Voice
and Data Networks meet
Prevent Data Network Attacks from affecting
Voice
Users should be authenticated to gain access
to the network
Radius Servers
Authenticate Users
Assign Policies
Assign Users to VLANs based on Identity
25
25. VoIP Systems
Deploy standards based VoIP systems
SIP support is a key
Instruments
Signaling
System Servers should be distributed
Determine if a Hybrid approach works best
for you
26
27. SIP
Session Initiation Protocol (SIP) is an Open
Standard signaling protocol used for
establishing sessions in an IP Network
It is a catalytic protocol that delivers key signaling
elements that can turn a VoIP Network into a true
IP Communications Network
It replaces older and proprietary signaling
protocols
It enables multiple vendors to interoperate
It enables new services to be easily added
Enables Presence Based Capabilities
28
28. Why Sip?
Shared
Call
Appearance
Hold
Shared
with
Line
Music
Address
of
Record
Directed Group
Pickup Pickup
Call
Park
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29. Why Sip?
Multimedia
Call Center
Buddy list
Push-to-talk Presence
based
Routing
??????? Video, Chat,
IM Intelligent
Call
Screening
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30. SIP, H.323 and MGCP
Call Control and Signaling Signaling and Media
Gateway Control
Audio/
H.323 Video
H.225
H.245 Q.931 RAS SIP MGCP RTP RTCP RTSP
TCP UDP
IP
H.323 Version 1 and 2 supports H.245 over TCP, Q.931 over TCP and RAS over UDP.
H.323 Version 3 and 4 supports H.245 over UDP/TCP and Q.931 over UDP/TCP and
RAS over UDP.
SIP supports TCP and UDP.
SIP leverages other protocols.
31
32. Recommendations
For new Installations
Deploy a Converged Network
Deploy VoIP System
Deploy Advanced L-2 and L-3 Switches
Take advantage of Reduced Cabling
Requirements
33
33. Recommendations
For existing Installations
IP Enable your Existing PBX
Deploy VoIP initially where needed
Sales
Call Centers
Tele-workers - #1 application
Wireless
PDAs
Soft Phones (Laptops)
WoVoiP
Implement VoIP on the WAN between Sites
Phased approach – leverage existing investment
34
34. Reasons to Switch to VoIP
VoIP is the Strategic Direction of Carriers and
Vendors
Conventional Systems will become outdated and
expensive to maintain and upgrade
VoIP provides a Feature Rich and Cost
Effective Architecture
New features and services will be added to VoIP
Systems
Competitive Pressures will force many Industries
to Upgrade to keep pace
35
35. Reasons to Switch to VoIP
VoIP Investment Protection
IP Enable Existing Systems
Take advantage of new features where you need
them now
Migrate based on budgets and business needs
VoIP can Reduce Maintenance Expenses
Moves, Adds, Changes are simplified
Converged Networks = Fewer Systems
36
36. Reasons to Switch to VoIP
Flexibility and Portability
IP Soft Phones
Wireless IP Phones
Dual Mode Cellular / Wireless IP Phones
Key Applications
SIP Based
Presence Detection
Follow Me
Call Centers
37
37. Reasons to Switch to VoIP
Better Network Management
VoIP Network Upgrades provide benefits for Data
Users as well
Real Time Collaboration
Video Telephony
Presence Detection
Instant Messaging
Drag and Drop Conference Calls
Improved Bandwidth Utilization
Converged WAN Links for Voice, Data and Video
38
38. NEC on IP Telephony
“IP Telephony is growing throughout the world as communications
decision makers begin to take advantage of the potential cost
savings afforded by converged infrastructures. NEC’s initiative is
to facilitate the migration to IP Telephony. One of the essential
aspects of NEC’s strategy is honoring our commitment to
investment protection for our customers. Therefore we have "IP
enabled" our existing line of traditional PBXs, Key Telephone
Systems and Document Solutions so that our customers can
enjoy the cost savings of IP Telephony without rendering
obsolete their existing systems.
http://www.necunifiedsolutions.com/main/Solutions
39
39. Final Thoughts
Avoid the Hype
One approach, which is hotly debated in the VoIP
market, is to rip out your old PBX, phones and wiring
and replace everything with IP phones. That might
work in some cases, particularly where the old PBX
is long past its expiration date, but it isn't always the
best approach.
Consider deploying IP Telephony based on a
Phased Approach – See NEC’s migration strategy
With a carefully targeted VoIP deployment you can
achieve 70% of the ROI with 30% of the investment
Understand the benefits that the technology offers,
not just the costs
Have a Plan
40
Editor's Notes
Source: META Group Multi-Client Study Respondents were asked to rank cost savings, drive revenues, enable applications as either the most important (1 st ) to least important (3 rd ). For example, 55% of Global 2000 respondents believed that Cost Savings was the #1 reason to converge their network, while 31% felt enabling new applications was the most important reason. Further example, 27% of respondents felt that driving revenue was the 2 nd most important reason to converge their network. The numbers (428, 397, 344) represent the # of people that responded to the question. The primary takeaway is that in the short term (due to the current economy) companies are looking to save costs. Further down the road, they recognize the potential for a converged network to enable new application abilities and potentially drive revenues.
Source: META Group Multi-Client Study Each respondent was asked to whether or not they felt a specific area of cost savings would be none, limited, moderate, substantial. Each bullet point aggregates the substantial and moderate cost savings for the respective area (the assumption is that even a moderate cost savings or several of them combined could be significant). Carrier Costs are strictly related to the reduction of the number of T1’s and T3’s Infrastructure is related to hardware and reduced cabling. The interesting aspect of this slide is that a very small percentage (ranging from 5-12%) felt there would be not cost savings.
3 dumb networks to one intelligent network Low value applications
E-mail moves to UM Moves to Intelligent network Intelligent network with high value applications. This network also provides the ability to offer easy to use and manage broadcast video. Four driving factors allowed us to offer broadcast video to every desktop Inexpensive high quality USB cameras Fast PCs Voice, Video, Data converged on IP Optical technology has made prices of IP bandwidth economical.
Ministry of Social Policy – 8,000 phones Cray: Deployed 650 Phones at (3) sites in late 2000. Savings came from the ability to not hire (3) additional IT support staff due to simplified network management, new data network and IP Telephony cost only slightly more ($1.3M versus $1M) than PBX alone. City of Houston Proof-of-Concept pilot of 600 phones successful. Plan to roll-out 23,000+ phones by end of summer 2002 to 400 sites including hospitals/clinics, police/fire, and emergency services. Payback is less than one year and annual savings are $6.2M. Cost savings driven by reduced costs for voice circuits ($5M savings), eliminated PBX Maintenance costs of $900K, eliminated PBX upgrade costs of $765K. City of Dallas Currently 100 sites into a 280 site deployment Expect to realize a $21M savings over ten years. Cost savings driven by reduced voice circuit costs and fact that they were able to converge 5 incompatible data networks and one voice network into a single converged network.