The presentation describes a live story on crowdauthoring a song for the world cup. Twitter shows that it is a great tool for monitoring emotions movement and hence in writing great stories. The live experience shows also that people will work together towards great human goals.
9. The great occasion
prompted Assaf and his
team to launch a new idea:
Fans and followers have
been sending in their
ideas for lyrics on Twitter
using the hashtag
#Assaf360.
This is a form of
crowdauthoring
10. Palestinian Singer
Mohammed Assaf &
Grammy-Winning Producer
Rodney Jerkins create
song for World Cup by
crowd-sourcing content
from fans online.
11. The event, hosted by
Platinum records,
was being live
streamed to fans all
over the world
The event, hosted by
Platinum records,
was being live
streamed to fans all
over the world
12. Within 24 hours the song
was completed.
The crowds followed the
event alive as they felt they
owned the song because of
their contribution.
13. All proceeds from the song
will go to the United Nations
Relief and Works Agency
(UNRWA) for Palestinian
refugees
14. A Twitter hashtag created
for the recording session,
#ASSAF360, was used by
fans to send rhymes and
lyrical suggestions over the
course of two weeks.
15. At the start of the campaign.
Tweets centered around
awareness and highlighting
Assaf is the first Arab singer
to sing in the World Cup
Tournament
24. Negative emotions centered
around allying against uploading
the song on youtube for fear
people would not purchase the
song from official websites and
refugees would be deprived of the
revenue of selling the song
Top Domains in Tweet in G5 (Group 5):
anghami.com apple.com mbc.net
goo.gl onmbc.net bit.ly youtube.com
25.
26. Some liked the English part of
the song more than the Arabic
part
Some preferred Shakira’s song
27. The great lesson is that people
will remain sweepingly positive
towards a common cause.
28. Twitter serves as a great tool in writing
visual stories by monitoring emotions
before, during and after the event.
30. And keep it live
To watch Assaf performing click
http://www.youtube.com/watch?v=tfXR2i1gUBU&feature=youtu.be&utm_
source=hootsuite&utm_medium=web&utm_term=isyounes&utm_
content=&utm_campaign=smu#WorldCup
31. Most Tweeted Words
Feeling proud, mainly among
Palestians, is significant
Most Tweeted Words
Feeling proud, mainly among
Palestians, is significant
mohammad
singing
assaf
singing fifa
congress
ceremony
making
proud
palestinians
rt
32. The Social Network Structure turned very
simple and re-tweets are of high percentage.
Polarization into two main groups is evident