Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out.
Top-5 Content Marketing Trends in 2013:
1 - Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.
2 - The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.
3 - More than 82 percent of B2B marketers are increasing their content production over the next 12 months.
4 - YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.
5 - Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year.
For more details and charts, please download the full report above.