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B2B Content Marketing Trends

by VP Marketing on May 24, 2011

  • 43,815 views

We conducted a survey with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing in the B2B space, and to identify key challenges ...

We conducted a survey with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing in the B2B space, and to identify key challenges as well as
best practices.

We received over 500 responses in less than 2 weeks – and here are the results of the survey.

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http://socialmediab2b.com 3994
http://paper.li 605
http://www.arandomjog.com 437
http://blog.akova.ca 375
http://itmark.ru 340
http://biomarketects.com 335
http://consider.pl 278
http://www.klaxonmarketing.co.uk 248
http://feeds2.feedburner.com 184
http://sarantosm.com 152
http://marketingassassin.co.uk 131
http://blog.hemartin.net 127
http://www.accendodigital.com 100
http://www.itmark.ru 79
http://www.spatiallyrelevant.org 69
http://tracks.roojoom.com 50
http://tecnoscientifico.loscientifico.it 48
http://feeds.feedburner.com 46
http://www.scoop.it 36
http://hemartin.blogspot.com 36
http://infographicb2b.com 25
http://garmentgraphics.net 18
http://marketingassassin.wordpress.com 15
http://us-w1.rockmelt.com 13
http://twitter.com 12
http://www.field-connections.com 9
http://www.mongodb.org 6
http://www.linkedin.com 6
http://a0.twimg.com 5
https://si0.twimg.com 5
url_unknown 4
http://www.b2bcontentengine.com 4
http://klaxonmarketing.co.uk 3
http://app-1803189766.us-east-1.elb.amazonaws.com 3
https://twitter.com 3
http://www.roojoom.com 3
http://translate.googleusercontent.com 3
http://www.linkedin-ei.com 3
http://www.onlydoo.com 3
http://aprendersociales.blogspot.com 2
http://www.inc.com 2
http://webcache.googleusercontent.com 2
http://www.slideshare.net 2
https://www.socialtext.net 2
http://elistiqlal.blogspot.com 1
http://www.google.com 1
https://www.google.pl 1
http://www.lifetrip.ru 1
http://www.marketingmag.com.au 1
http://jennyabittan.com 1
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16 of 6 previous next Post a comment

  • tony_frazier Tony Frazier, SVP, Marketing and Products at GeoEye Good summary. It is consistent with what we are seeing. Prospects want to self qualify by doing their own research. Creating quality content in the form of customer stories and use cases is the way to go. 1 year ago
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  • nbruewer Neal Bruewer, Director of Brand and Agency Sales at Outbrain Interesting presentation of content marketing... 2 years ago
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  • brishep17 Shepherd Consulting LLC at Shepherd Consulting LLC As a B2B solopreneur, your survey validates my assessment of my own experience. I measure results in leads generated, content is the best driver of leads and nurturing. Creating valuable, interesting content (whitepapers, polls and analysis, checklists) that is relevant to my audience is the most difficult challenge: time-consuming, a creative struggle, detailed - draws on my second tier talents etc and, oh yes, I also need to promote it, follow up, stay on top of nurturing and then, occasionally, deliver my service.
    Nice to know it's not just me and my approach and by validating my experience as a single data point may justify hiring out content creation.
    2 years ago
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  • psgustafson psgustafson Over the years, TDA has conducted dozens of surveys of field sales people about marketing effectiveness and what Marketing can do to better support Sales. In every survey for every client across multiple markets, technologies, and industries, the number one thing Sales always wants has been the same: more and better case studies. The white paper is here: www.tdagroup.com/resources 2 years ago
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  • peterjthomson Peter Thomson, Digital Strategist at Innovation Warehouse The emphasis on Case Studies is consistent with our deep need to share stories and our pull towards concrete examples. Good to see some empirical backing for the insight. Thanks for sharing. 2 years ago
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  • renepower Rene Power, agency marketer, writer of The Marketing Assassin Blog at Rene Power, agency marketer, writer of The Marketing Assassin Blog Some really interesting (and surprising insights) Holger. Thanks for undertaking and sharing. I'll be looking your Linkedin group up shortly. 2 years ago
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